Advertising Art Direction design techniques and planning

Course Curriculum

Lecture 1: Hello and welcome! Promo Video

Chapter 1: Course overview

Lecture 1: Section overview

Lecture 2: What the course is

Lecture 3: What the course is not

Lecture 4: What you will learn

Lecture 5: What you will need

Lecture 6: Achieve success and make money

Lecture 7: Who I am

Lecture 8: No excuses

Chapter 2: Campaign planning and research

Lecture 1: Section overview

Lecture 2: Applying advertising theory

Lecture 3: Advertising campaign briefing

Lecture 4: Designing for your target audience

Lecture 5: Promotional media types to use

Lecture 6: Designing for sales driven campaigns

Lecture 7: Research your campaign

Lecture 8: Storytelling in design

Lecture 9: Section conclusions

Chapter 3: Design theory

Lecture 1: Section overview

Lecture 2: Designing for emotion

Lecture 3: Staying true to the brand and product

Lecture 4: Design timeless not trendy

Lecture 5: User experience principles

Lecture 6: Finding inspiration

Lecture 7: Section conclusions

Chapter 4: Key visual planning

Lecture 1: Section overview

Lecture 2: Tools and extensions needed

Lecture 3: Choosing the format of the key visual

Lecture 4: Sketching the key visual

Lecture 5: Perspective guides for better compositions

Lecture 6: Finding images for your composition

Lecture 7: Choosing the right fonts

Lecture 8: Product placement

Lecture 9: Best practices before design

Lecture 10: Feedback implementation

Chapter 5: Key visual design

Lecture 1: Starting to design the key visual

Lecture 2: Placing the images on the canvas

Lecture 3: Masking the key visual elements

Lecture 4: Editing the key visual elements

Lecture 5: Overall lighting

Lecture 6: Individual element lighting

Lecture 7: Final colour grading of the key visual

Lecture 8: Exporting your design

Lecture 9: Presenting your design

Lecture 10: Section conclusions

Chapter 6: Landing page plannning

Lecture 1: Section overview

Lecture 2: Tools and extensions needed

Lecture 3: Presenting the information to the public

Lecture 4: Prototyping and wireframing

Lecture 5: Responsive design and mobile design

Lecture 6: User experience applied

Lecture 7: Web optimization for better performance

Lecture 8: Using layer comps in your design process

Chapter 7: Landing page design

Lecture 1: Designing the landing page/website

Lecture 2: Adding the menu to the page

Lecture 3: Adding the key visual

Lecture 4: Adding content areas

Lecture 5: Adding a newsletter subscription form

Lecture 6: Adding a footer to the web page

Lecture 7: Exporting your design for web development

Lecture 8: Presenting your design

Lecture 9: Evolving you web design

Lecture 10: Section conclusions

Chapter 8: Promotional materials overview

Lecture 1: Section overview

Lecture 2: Best practices ad design you should use

Lecture 3: Google and Yahoo banners overview

Lecture 4: Newsletter campaign

Lecture 5: Facebook advertising overview

Chapter 9: Promotional materials design and animation

Lecture 1: Flash banner design in Photoshop

Lecture 2: Flash banner design: from Photoshop to Flash

Lecture 3: Canvas preparation in Flash

Lecture 4: Adding the elements in Flash

Lecture 5: Animating the banner in Flash

Lecture 6: Flash banner technical requirements

Lecture 7: Making more banners in a short time

Lecture 8: Designing a Facebook post image

Lecture 9: Newsletter design

Lecture 10: Section conclusions

Chapter 10: That's a wrap

Lecture 1: Your next steps to success

Lecture 2: Let's continue together

Lecture 3: More great content to come