Service Design for the Real World: A Practical Introduction
Service Design for the Real World: A Practical Introduction, available at $74.99, has an average rating of 4.53, with 53 lectures, based on 544 reviews, and has 6384 subscribers.
You will learn about An overview of the end-to-end Service Design process and methodology Key considerations and practical tips for applying Service Design in an organizational context The basics of qualitative customer research and synthesis How to use lo-fi prototypes to validate concepts and ideas Effective ideation techniques & facilitation Stakeholder management for Service Design The basics of developing journey maps, service blueprints and other artifacts Business Model Canvas for Service Design How to prepare for a job in Service Design This course is ideal for individuals who are Anyone interested in learning more about Service Design and how to apply it in an organizational setting or UX Designers looking to expand their skills or Students interested in jobs related to Service Design, human-centred design or innovation or Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams It is particularly useful for Anyone interested in learning more about Service Design and how to apply it in an organizational setting or UX Designers looking to expand their skills or Students interested in jobs related to Service Design, human-centred design or innovation or Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams.
Enroll now: Service Design for the Real World: A Practical Introduction
Summary
Title: Service Design for the Real World: A Practical Introduction
Price: $74.99
Average Rating: 4.53
Number of Lectures: 53
Number of Published Lectures: 52
Number of Curriculum Items: 53
Number of Published Curriculum Objects: 52
Original Price: $34.99
Quality Status: approved
Status: Live
What You Will Learn
- An overview of the end-to-end Service Design process and methodology
- Key considerations and practical tips for applying Service Design in an organizational context
- The basics of qualitative customer research and synthesis
- How to use lo-fi prototypes to validate concepts and ideas
- Effective ideation techniques & facilitation
- Stakeholder management for Service Design
- The basics of developing journey maps, service blueprints and other artifacts
- Business Model Canvas for Service Design
- How to prepare for a job in Service Design
Who Should Attend
- Anyone interested in learning more about Service Design and how to apply it in an organizational setting
- UX Designers looking to expand their skills
- Students interested in jobs related to Service Design, human-centred design or innovation
- Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams
Target Audiences
- Anyone interested in learning more about Service Design and how to apply it in an organizational setting
- UX Designers looking to expand their skills
- Students interested in jobs related to Service Design, human-centred design or innovation
- Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams
This is the course we wish we had when we started our Service Design careers.
Tools and frameworks alone won’t make you a great Service Designer. Most Service Design happens within existing companies and organizations. By understanding the real challenges and barriers to putting Service Design into practice you will be better prepared for the reality of actually doing the work. This is one of the only courses that go beyond methodology alone to focus on how to apply Service Design in an organizational context.
This course includes:
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A comprehensive introduction to the Service Design process
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7+ hours of recorded content exploring a wide array of topics from Design, Stakeholder Management and Business Modelling
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Recorded activities (we walk you through activity templates with pre-recorded facilitation)
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A resource list to support your learning beyond this course
Learn from experienced industry professionals who have:
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Established and scaled in-house Service Design teams in multiple companies across industries (Telecom, Insurance, Financial Services, Legal, and Retail)
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Been recognized with the Service Design Global Network award
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Been actively teaching and mentoring students and industry professionals in Service Design for 15+ years
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Are regularly invited to speak at events, host workshops, and share their thoughts on the evolution and future of Service Design
At the end of this course, you will:
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Become deeply familiar with the overall Service Design methodology and be confident in your ability to speak to it.
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Have a meaningful understanding of key phases of work in Service Design: Research, Ideation, Prototyping, and how they fit together as a process
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Know how to clearly communicate the value of Service Design
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Appreciate the importance of stakeholder management and organizational context when practicing Service Design
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Learn what core skills and specialized skills you need to develop in order to succeed at landing your first role or further progressing in your career as a Service Designer
Course Curriculum
Chapter 1: INTRODUCTION TO SERVICE DESIGN
Lecture 1: Course Welcome + Meet Your Instructors
Lecture 2: What is a service?
Lecture 3: Parts of a Service
Lecture 4: Why Service Design?
Lecture 5: Service Design Methodology
Lecture 6: Service Design Case Study
Lecture 7: Q&A
Chapter 2: RESEARCH & DISCOVERY
Lecture 1: Creating a Shared Understanding
Lecture 2: Research Overview
Lecture 3: Research Basics & Logistics
Lecture 4: Synthesis
Lecture 5: Writing an Insight
Lecture 6: Q&A
Chapter 3: IDEATION
Lecture 1: What is Ideation?
Lecture 2: How Our Brains Work
Lecture 3: Structured Ideation Techniques
Lecture 4: Creating the Conditions for Great Ideation
Lecture 5: Facilitating Ideation
Lecture 6: Prioritizing & Selecting Ideas
Lecture 7: Q&A
Chapter 4: PROTOTYPING & TESTING
Lecture 1: What is Prototyping?
Lecture 2: Why Prototype?
Lecture 3: What to Prototype
Lecture 4: Prototyping Techniques
Lecture 5: Testing Your Prototypes
Lecture 6: Q&A
Chapter 5: STAKEHOLDER MANAGEMENT
Lecture 1: Establishing Trust
Lecture 2: Mapping Your Stakeholders
Lecture 3: Stakeholder Personas
Lecture 4: Q&A
Chapter 6: ARTIFACTS & DELIVERABLES
Lecture 1: What is Mapping?
Lecture 2: What is a Journey Map?
Lecture 3: Creating a Journey Map
Lecture 4: What is a Service Blueprint?
Lecture 5: Finding the Right Format
Lecture 6: Q&A
Chapter 7: BUSINESS MODELLING
Lecture 1: Understanding the business model
Lecture 2: The Business Model Canvas
Lecture 3: Business Model Canvas Example
Lecture 4: Q&A
Chapter 8: BECOMING A SERVICE DESIGNER
Lecture 1: Service Design Core Skills
Lecture 2: Service Design Specialized Skills
Lecture 3: Where does Service Design live?
Lecture 4: Getting Started in Service Design
Lecture 5: Q&A
Chapter 9: RESOURCES & ACTIVITIES
Lecture 1: Activity: Creating a Research Plan
Lecture 2: Getting a Service Design job
Lecture 3: Activity: Stakeholder Mapping
Lecture 4: Activity: Ideation Warm-Up
Lecture 5: Activity: Ideation Techniques
Lecture 6: Activity: Business Model Canvas
Lecture 7: Additional reading & resources
Instructors
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Patrick Bach (He/Him)
Service Design & Behavioural Economics Leader -
Chelsea Omel (she/her)
Innovation Strategy, Facilitation & Design -
Markus Grupp (he/him)
Design Leader
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 6 votes
- 3 stars: 59 votes
- 4 stars: 218 votes
- 5 stars: 259 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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