Anatomy of A Brand: Fundamental Legal & Business Concepts

Anatomy of A Brand: Fundamental Legal & Business Concepts, available at $34.99, has an average rating of 3.85, with 63 lectures, based on 18 reviews, and has 1532 subscribers.

You will learn about Figure out your brand identity. Trademark your brand or logo. Familiarize yourself with general retail terms. Understand the copyright rules for prints and fabrics. Choose the ideal pricing strategy. Learn how to patent a unique method of design or manufacturing. This course is ideal for individuals who are Entrepreneurs or Fashion Students or Business Students or People with Brands or Designers It is particularly useful for Entrepreneurs or Fashion Students or Business Students or People with Brands or Designers .

Enroll now: Anatomy of A Brand: Fundamental Legal & Business Concepts

Summary

Title: Anatomy of A Brand: Fundamental Legal & Business Concepts

Price: $34.99

Average Rating: 3.85

Number of Lectures: 63

Number of Published Lectures: 63

Number of Curriculum Items: 63

Number of Published Curriculum Objects: 63

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Figure out your brand identity.
Trademark your brand or logo.
Familiarize yourself with general retail terms.
Understand the copyright rules for prints and fabrics.
Choose the ideal pricing strategy.
Learn how to patent a unique method of design or manufacturing.

Who Should Attend

Entrepreneurs
Fashion Students
Business Students
People with Brands
Designers

Target Audiences

Entrepreneurs
Fashion Students
Business Students
People with Brands
Designers

Starting a fashion company can be challenging. Especially when you lack experience in retail management or fashion. You do not want to make a simple legal or business mistake, which can cost you financially.

Be a Step Above the Competition When You Master These Legal and Business Concepts:

·Trademark your brand

·Figure out your brand identity

·How to get Copyright protection

·Familiarize yourself with patents

·Find your ideal price strategy

·Learn retail terminology

·How to find and approach retailers

This course is designed by a retail professional with fashion designers in mind.

Contents and Overview

The topics are based on the common problems and questions new brands have. I’m familiar with these issues since I’m an online retail buyer for a top 300 retailer. These are the topics I’m commonly asked when new brands are seeking advice from a buyer.

As a retail buyer with over 6 years of experience I have seen a lot of mistakes. For example, there are many tee-shirt brands on the market that will never land on a website, due to various legal problems with the retailer carrying the line. Communication can be an issue as well, especially when the owner of a brand lacks a retail or fashion management background and does not understanding common retail terms.

This course contains 7 topics and over 50 lectures. The majority of videos time length ranges from 30 seconds to 3 minutes, so you don’t feel overwhelmed by the material. In the class I give out helpful worksheets, resources for more information, and offer a quiz to learn terms.

I designed this course to be easily understood by beginners with no legal or business background. This class is perfect for teenagers to adults looking to start something new. I have a background in teaching, training and understand the importance of making lessons clear and simple.

At the end of the course you will feel more confident with the legal and business topics covered. You will gain valuable skills to help you run your fashion business as a seasoned professional.

DISCLAIMER:The legal information contained in this course is not legal advice, and should not be treated as such. Nothing contained in this course and course materials shall be deemed to create an attorney-client relationship with you. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider. You should never delay seeking legal advice, disregard legal advice, or commence or discontinue any legal action because of information on this website. Portions of this disclaimer were created using a Contractology template available at: Free Net Law dot com

Course Curriculum

Chapter 1: Class Information

Lecture 1: Ericka Mitton- Retail Buyer- Instructor Background

Lecture 2: Course Structure

Chapter 2: Trademark: Creating Your Brand Image

Lecture 1: Trademark: Creating Your Brand Image- Protect Your Brand Name and Image

Lecture 2: Demonstration of USPTO Website

Lecture 3: Trademark: Prevent Confusion

Lecture 4: Service Mark Example

Lecture 5: Create a Brand or Logo Image

Lecture 6: Run a Trademark Search

Lecture 7: Register/Use your Trademark by Including it in Your Business Plan

Lecture 8: Add Appropriate Trademark Notice to Products

Lecture 9: Parody of a Trademark

Lecture 10: Parody Examples

Lecture 11: Illustrate Your Trademark and Include it in Your Project!

Lecture 12: Additional Info

Chapter 3: Figure Out Your Brand Identity

Lecture 1: Brand Identity

Lecture 2: News Publications to Visit Daily

Lecture 3: Additional Fashion Sites to Visit

Lecture 4: Bonus: Mens Sites to Visit

Lecture 5: Finding the void in the market place

Lecture 6: Figuring out what makes your brand different?

Lecture 7: What is your brand's demographics?

Lecture 8: Creating A Target List Of Stores

Lecture 9: Choosing A Strong Brand Name

Lecture 10: Describe Your Brand Identity/Strategy for Inclusion in Your Project!

Chapter 4: Copyright Protection of Fabric Design/Print

Lecture 1: Copyright

Lecture 2: United States Copyright Office

Lecture 3: Design Your Fabric

Lecture 4: Run a Copyright Search

Lecture 5: "Publish" Your Copyright by Including it in Your Business Plan

Lecture 6: Add Appropriate Copyright Mark to Products

Lecture 7: Design Your Signature Copyright and Include it in Your Project!

Chapter 5: Familiarize Yourself with Patents/ Exploring PTO Websites

Lecture 1: Patent Law Basics for Fashion Companies

Lecture 2: Explore the Need for a Patent

Lecture 3: Consult An Attorney if Interested in More Information

Lecture 4: Justify your need for a patent in a short paragraph

Chapter 6: Choose The Ideal Pricing Strategy, Free Trade Agreements and Vendor Compliance

Lecture 1: Pricing and Shipping

Lecture 2: Free Trade Agreements

Lecture 3: How are you going to price your goods for wholesale?

Lecture 4: Knowing the Markup

Lecture 5: Calculate Your Ideal Pricing and Pricing Model for Inclusion in Your Project!

Lecture 6: Marking Up Your Product Under Keystone

Lecture 7: Are you sourcing overseas?

Lecture 8: Vendor Compliance Guides

Chapter 7: Familiarize Yourself With General Retail Terms

Lecture 1: Retail Terminology

Lecture 2: Asking Retailers What the Sell-Through Rate is.

Lecture 3: Vendor

Lecture 4: Purchasing Order AKA PO

Lecture 5: SKU

Lecture 6: Keystone

Lecture 7: Line Sheet

Lecture 8: Bill Of Lading

Lecture 9: Brick and Mortar

Lecture 10: Sell-Through

Lecture 11: Consignment

Lecture 12: Margin

Lecture 13: Drop Shipping

Lecture 14: Selling

Lecture 15: Payment Terms

Lecture 16: Test Your Knowledge of Retail Terms with this Quiz!

Chapter 8: Approaching Buyers and Finding a trade Show

Lecture 1: Tradeshows

Lecture 2: Contacting Retail Buyers

Lecture 3: Women & Minority Small Business Owners

Chapter 9: Conclusion

Lecture 1: Conclusion

Instructors

Ericka Mitton
Creative Entrepreneur

Rating Distribution

1 stars: 2 votes
2 stars: 3 votes
3 stars: 2 votes
4 stars: 7 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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