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Service Design Masterclass – Key fundamentals & techniques

Design

Rating4.4
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Service Design Masterclass – Key fundamentals & techniques, available at $54.99, has an average rating of 4.44, with 71 lectures, based on 179 reviews, and has 1187 subscribers.

You will learn about 1. Service Design Introduction – Understand why Service Design is needed and how it helps businesses to survive and even thrive. 2. Service Design Core Activities – Get a holistic view on the 6 core activities that make up the Service Design Methodology 3. Service Design Mindset – Learn to think like a service designer by applying the 6 Service Design patterns 4. Personas – Get a complete guide on how to create Service Design Personas to represent your target customers 5. Prototypes – Learn how to create high- and low fidelity User Prototypes to validate your design assumptions. 6. Customer Journey Maps – Learn how to improve the User Experience of products and services through Customer Journey Maps 7. Service Blueprints – Become a User Experience architect using Service Design Blueprints 8. Business Design Models – Define a winning strategy for your product using Business Design Modeling 9. Stakeholder management plan – Define a stakeholder management plan to engage more efficiently with your stakeholders during service design engagements 10. Projects – Apply your knowledge and skills in practical projects This course is ideal for individuals who are Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc. or Junior service designers wanting to strengthen their knowledge. or Senior service designers looking to brush up their skills. or All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working. It is particularly useful for Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc. or Junior service designers wanting to strengthen their knowledge. or Senior service designers looking to brush up their skills. or All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.

Enroll now: Service Design Masterclass – Key fundamentals & techniques

Summary

Title: Service Design Masterclass – Key fundamentals & techniques

Price: $54.99

Average Rating: 4.44

Number of Lectures: 71

Number of Published Lectures: 71

Number of Curriculum Items: 77

Number of Published Curriculum Objects: 77

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • 1. Service Design Introduction – Understand why Service Design is needed and how it helps businesses to survive and even thrive.
  • 2. Service Design Core Activities – Get a holistic view on the 6 core activities that make up the Service Design Methodology
  • 3. Service Design Mindset – Learn to think like a service designer by applying the 6 Service Design patterns
  • 4. Personas – Get a complete guide on how to create Service Design Personas to represent your target customers
  • 5. Prototypes – Learn how to create high- and low fidelity User Prototypes to validate your design assumptions.
  • 6. Customer Journey Maps – Learn how to improve the User Experience of products and services through Customer Journey Maps
  • 7. Service Blueprints – Become a User Experience architect using Service Design Blueprints
  • 8. Business Design Models – Define a winning strategy for your product using Business Design Modeling
  • 9. Stakeholder management plan – Define a stakeholder management plan to engage more efficiently with your stakeholders during service design engagements
  • 10. Projects – Apply your knowledge and skills in practical projects

Who Should Attend

  • Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
  • Junior service designers wanting to strengthen their knowledge.
  • Senior service designers looking to brush up their skills.
  • All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.

Target Audiences

  • Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
  • Junior service designers wanting to strengthen their knowledge.
  • Senior service designers looking to brush up their skills.
  • All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.

Why service design?

Because Service design helps companies to create a strong competitive advantage and thus stay successful.

In a rapidly changing world, companies are forced to constantly adapt if they don’t want to be disrupted. Here are the 3 main challenges that companies need to overcome:

  1. First, customers are more demanding than ever.

  2. Second, continuous innovation has gone from being a luxury to a necessity.

  3. And third, companies don’t have the right organizational structureto support omnichannel customer journeys.

Applying service Service Design Fundamentals and Techniques, will enable companies to address each of these challenges. Here’s how:

  • By building a strong competitive advantage that’s hard to copy.

  • By focusing on solving the right problemand is very research based.

  • By improving collaboration and breaking down silos within organizations.

  • By offering a toolbox filled with techniques which facilitate quick, affordable and low risk innovations.

  • By taking a holistic approach and reviewing the entire customer experience.

  • And finally, by being flexibleand offering a broad spectrum of applications.

This course is an introduction to service design and doesn’t require any prior knowledge.

Who is this course for?

  • Recent graduates looking to start a position as a service designer, a business analyst, business consultant, product manager, product owner or even a UX designer.

  • Junior service designers wanting to strengthen their knowledge.

  • Senior service designers looking to brush up their skills.

  • All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.

What else can I offer you?

You will have access to:

  • The slides of the course which you can use at your own convenience.

  • Fun assignments to make things more tangible.

  • Handouts and templates to help you in your day-to-day service design activities.

  • Access to an industry expert. In case you have questions feel free to contact me and I will do my absolute best to guide you.

What did others think?

“Content is authoritative, rigorous, comprehensive and accessible. The delivery is professional, well-paced and easy to listen too. The presentation is personable, learning is scaffolded with no cognitive overload.” – Will

“Interesting no nonsense course, well given. Fully meets expectations.” – Eva

Now it’s your turn!

Do you want to improve the customer experience in a fail-safe way? Then this course has everything you need and more! 

Course Curriculum

Chapter 1: An introduction to service design

Lecture 1: An illustration of service design

Lecture 2: Practical information on how to use Udemy

Lecture 3: Udemy review prompt

Lecture 4: Company challenges

Lecture 5: Service design to the rescue

Lecture 6: Service design scope

Lecture 7: The design lifecycle

Lecture 8: Key takeaways

Lecture 9: Share your thoughts!

Chapter 2: Service design patterns that work

Lecture 1: Introduction to service design patterns

Lecture 2: Pattern 1: diverge & converge

Lecture 3: Pattern 2: solving the right problem

Lecture 4: Pattern 3: adapt & iterate frequently

Lecture 5: Pattern 4: quick & dirty methods

Lecture 6: Pattern 5: collaboration is key

Lecture 7: Pattern 6: practice over theory

Lecture 8: Key takeaways

Chapter 3: Service design activities & tools

Lecture 1: Introduction

Lecture 2: Service design activity 1 – User research

Lecture 3: Service design activity 2 – Define

Lecture 4: Service design activity 3 – Ideate

Lecture 5: Service design activity 4 – Prototype

Lecture 6: Service design activity 5 – Test

Lecture 7: Service design activity 6 – Proof of Concept (POC)

Lecture 8: Key takeaways

Lecture 9: Overview service design tools

Chapter 4: Service design personas

Lecture 1: Introduction to personas

Lecture 2: Persona building blocks

Lecture 3: The four types of personas

Lecture 4: Creating & deploying a persona

Lecture 5: Key takeaways

Chapter 5: Service design prototypes

Lecture 1: Introduction to prototypes

Lecture 2: Prototype building blocks

Lecture 3: Prototype characteristics

Lecture 4: Fidelity level pros & cons

Lecture 5: Key takeaways

Chapter 6: Service design customer journey maps

Lecture 1: Introduction to customer journey maps

Lecture 2: Customer journey map building blocks

Lecture 3: Customer journey map characteristics

Lecture 4: What is story mapping

Lecture 5: Story mapping illustration

Lecture 6: Key takeaways

Chapter 7: Service design blueprints

Lecture 1: Introduction to service blueprints

Lecture 2: The 5 benefits from using service blueprints

Lecture 3: The service blueprint building blocks

Lecture 4: Introduction to BPMN

Lecture 5: Creating your own service blueprint in 6 easy steps

Lecture 6: Key takeaways

Chapter 8: Business design

Lecture 1: Introduction to business design

Lecture 2: Block 1 & 2 – Customer segment & value proposition

Lecture 3: Block 3 – Customer relationships

Lecture 4: Block 4 – Distribution channels

Lecture 5: Block 5 – Key activities

Lecture 6: Block 6 – Key resources

Lecture 7: Block 7 – Key partnerships

Lecture 8: Block 8 – Revenue structure

Lecture 9: Block 9 – Cost structure

Lecture 10: Key takeaways

Lecture 11: Business models overview and examples

Chapter 9: Stakeholder management plan

Lecture 1: Introduction

Lecture 2: Identify stakeholders

Lecture 3: Define roles and responsibilities

Lecture 4: Define level of collaboration

Lecture 5: Define the communication plan

Lecture 6: Define the reporting approach

Lecture 7: Case in point

Lecture 8: Key takeaways

Lecture 9: Project brief

Chapter 10: Wrapping up

Lecture 1: Congratulations!

Lecture 2: Share your thoughts!

Lecture 3: Bonus lecture

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 2 votes
  • 3 stars: 27 votes
  • 4 stars: 63 votes
  • 5 stars: 85 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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