Top Product Pricing Strategies & Competitive Pricing Methods
Top Product Pricing Strategies & Competitive Pricing Methods, available at Free, has an average rating of 4.55, with 18 lectures, based on 25 reviews, and has 313 subscribers.
You will learn about Set prices that will make you both competitive and profitable Define your ideal customer and identify market trends Perfectly position your product or service in the market by defining its unique value Implement a variety of pricing strategies and identify those that work best for your company Understand when it's good to raise or lower prices and how to use these techniques to your advantage This course is ideal for individuals who are Entrepreneurs or Small Business Owners or Freelance Service Providers It is particularly useful for Entrepreneurs or Small Business Owners or Freelance Service Providers.
Enroll now: Top Product Pricing Strategies & Competitive Pricing Methods
Summary
Title: Top Product Pricing Strategies & Competitive Pricing Methods
Price: Free
Average Rating: 4.55
Number of Lectures: 18
Number of Published Lectures: 18
Number of Curriculum Items: 18
Number of Published Curriculum Objects: 18
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Set prices that will make you both competitive and profitable
- Define your ideal customer and identify market trends
- Perfectly position your product or service in the market by defining its unique value
- Implement a variety of pricing strategies and identify those that work best for your company
- Understand when it's good to raise or lower prices and how to use these techniques to your advantage
Who Should Attend
- Entrepreneurs
- Small Business Owners
- Freelance Service Providers
Target Audiences
- Entrepreneurs
- Small Business Owners
- Freelance Service Providers
Of all the decisions entrepreneurs, small business owners and freelance service providers have to make, pricing is without a doubt among the most difficult.
=> Set your price too high and you lose sales to your competitors.
=> Set your price too low and you’re missing out on potential profits.
Pricing is the factor that has the largest impact on sales and profits and a small change can produce dramatic results. In a recent study by consulting firm McKinsey & Co. they found that if companies on the S&P Global 1200 raised their prices by just 1%, while demand remained constant, profits would increase by 11% on average.
An effective pricing strategy will not only help you sell your products or services in the short-term, but will also increase your profitability in the long-term.
Other benefits of setting your price at an optimal level include:
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Meeting & Exceeding Revenue Targets
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Retaining & Increasing Market Share and Customer Loyalty
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Creating an Image & Reputation as a Company that offers Quality Products at Appropriate Prices
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Edging out your Competition
By the time you’ve completed this course, you will be able to:
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Define your ideal customer through objective data gained through market research
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Effectively research your competitors and market trends in order to set prices that will make you competitive
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Position your product or service in your market by defining the unique value it offers your target customer and adjusting your image accordingly
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Understand a variety of pricing strategies and learn which ones work best for your products or services
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Create a system for monitoring the results of your pricing so that you can keep it up-to-date and appropriate
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Understand when it’s good to raise or lower prices and how to use these techniques to your advantage
Stop Missing Out on Potential Profits by Learning How To Set The Optimal Price For Your Products & Services!
Enrol now and let’s get started!
Course Curriculum
Chapter 1: Introduction & Course Overview
Lecture 1: The Pivotal Role Pricing Plays in the Success of Your Business
Lecture 2: Course Materials
Lecture 3: Activity 1 ⇒ Examine the Market & Buying Behaviour
Chapter 2: Know Your Customer
Lecture 1: Defining Your Ideal Customer
Lecture 2: Activity 2 ⇒ Create a Profile for Existing & Ideal Customer Types
Chapter 3: Know Your Competition
Lecture 1: Monitoring Your Competitors
Lecture 2: Activity 3 ⇒ Research Competitors & Trends
Chapter 4: Positioning Your Product or Service
Lecture 1: Value vs. Price
Lecture 2: Activity 4 ⇒ Define Your Value & Create Your Positioning Statement
Chapter 5: How To Create a Pricing Strategy
Lecture 1: The Different Types of Pricing Strategies
Lecture 2: Activity 5 ⇒ Create a Pricing Strategy
Chapter 6: Monitoring & Adjusting Your Prices
Lecture 1: How To Evaluate Whether Your Price Level is Appropriate
Lecture 2: Activity 6 ⇒ Create a Monitoring Plan for. Your Business
Lecture 3: When to Lower or Raise Prices
Lecture 4: Activity 7 ⇒ Building an Action Plan to Test New Prices Over Time
Chapter 7: Conclusion
Lecture 1: Recap & Course Summary
Lecture 2: Activity 8 ⇒ Review Coursework, Note Key Tasks + Deadlines & Implement Your Plan
Lecture 3: Bonus Lecture
Instructors
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MindMekka ®
Motivate. Educate. Elevate.
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 2 votes
- 4 stars: 11 votes
- 5 stars: 9 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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