How to Market Yourself as a Coach or Consultant

How to Market Yourself as a Coach or Consultant, available at $99.99, has an average rating of 4.75, with 48 lectures, based on 1160 reviews, and has 13468 subscribers.

You will learn about How to identify your Ideal Clients so you know exactly who to market and sell to How to uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help How to create a Signature Program so you can stop selling your time or creating spec proposals How to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients How to write Compelling Marketing Copy you can use to attract your ideal clients How to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do How to create a Financially Viable Business and understand exactly what it will take to reach your financial goals How to Generate Leads Online and Build an Email List of interested prospects How to comfortably and confidently Sell your services using Free Consultations How to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business How to easily create your own WordPress Coaching or Consulting Website When the best time is to Add Services or Diversify your business This course is ideal for individuals who are Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves. or Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively. It is particularly useful for Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves. or Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

Enroll now: How to Market Yourself as a Coach or Consultant

Summary

Title: How to Market Yourself as a Coach or Consultant

Price: $99.99

Average Rating: 4.75

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to identify your Ideal Clients so you know exactly who to market and sell to
How to uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help
How to create a Signature Program so you can stop selling your time or creating spec proposals
How to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients
How to write Compelling Marketing Copy you can use to attract your ideal clients
How to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do
How to create a Financially Viable Business and understand exactly what it will take to reach your financial goals
How to Generate Leads Online and Build an Email List of interested prospects
How to comfortably and confidently Sell your services using Free Consultations
How to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business
How to easily create your own WordPress Coaching or Consulting Website
When the best time is to Add Services or Diversify your business

Who Should Attend

Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

Target Audiences

Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

Completely Updated and Re-Recorded in 2022!

The entire course has been completely updated and re-recorded to ensure it’s current and covers everything I believe is important to successfully market an independent coaching or consulting business.

————————————————————————————————————

Are you an independent Coach or Consultant who is just starting out in business?

Or perhaps you’ve been in business for awhile but you’re not attracting enough clients or making enough money?

There’s a lot that goes into building a successful Coaching or Consulting business.

In this course, I’ll teach you exactly what you need to KNOW and DO to successfully market yourself as an independent coach or consultant.

Hi, I’m Debbie LaChusa, and I’ve been in business on my own as an independent coach, consultant, and online teacher since 1998 – that’s 24 years!

When I started out I was probably a lot like you… I didn’t have any experience running or marketing my own business. The one advantage I did have was that I had studied marketing in college and I’d spent 13 years working in the marketing industry. It was very different marketing my own business, but over time I figured out how to translate my corporate marketing experience into a process that worked for marketing my own business.

It worked so well I started coaching other coaches and consultants, and ultimately began teaching online.

Since 1998, I’ve built and run a 6-figure consulting business, a 6-figure coaching business, and a 6-figure online course business.

This course is based on the same 4-step process I used to market my own businesses, and that I used for years with my one-on-one coaching clients.

It’s a process that’s been proven in the real world… has stood the test of time… and just plain works!

If you’d like to learn how to…

Package Your Services… so you can stop selling your time or creating spec proposals
Brand Yourself and Your Business… so you stand out from everyone else who does what you do
Market Your Services… so you attract more of your ideal clients, more easily
Sell Your Services… in a way that doesn’t feel like selling and works better than free coaching sessions

Then this course is for you!

In this course I walk you through each of these 4 steps with…

Extensive Virtual Coaching(including real world examples, stories, and instruction based on years of experience)
Worksheets & Handouts(the same worksheets and handouts I used with my private clients)
Demo Videos(to demonstrate how to do the technical work I teach in this course)
Suggested Resources(to help you quickly implement what you’re learning in this course)

All to help you apply my 4-step process to your coaching or consulting business.

I’ve been teaching this content online for 9 years and more than 12,000 coaches and consultants have learned how to Package, Brand, Market, and Sell their services using my proven, proprietary process.

Course Content Updated and Completely Re-Recorded in 2022 – Here’s What’s Changed

This re-recording of the original course I created in 2013 includes changes based on my additional 9 years of online business experience. I’ve streamlined my 4-Step Package-Brand-Market-Sell Process, updated my recommendations on Branding, and added all new sections on Website Development and Adding Services/Diversifying.

Here’s what a few students in the original version of this course had to say…

“I took this course after her signature program course and it is already yielding gems. She is BRILLIANT, knows her stuff, actually understands the PSYCHOLOGY of her client and how important it is to create a business you like. As a serial entrepreneur, I can truly see her personal experience coming through in understanding that knowing her client is the way to craft a business they will be successful at because they love what they are doing…this is very different from many people selling marketing courses. Really happy I found her.”

“After decades in the travel industry, the pandemic forced me to pivot and this course has been invaluable in realistically redefining my scope, branding, and marketing. If you are in the same boat or at the start of a new business, this course is a must! Simply follow the steps, complete them as you go along and you’ll have an actionable business plan by the end of it. Good luck!”

Be sure to watch the Free Preview videos to get a better idea of my teaching style and what this course covers.

I look forward to seeing you in class and helping you market your coaching or consulting business!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Before We Dive In – Please Don't Skip This Lesson!

Chapter 2: Building Your Business & Marketing Foundation

Lecture 1: Inventory Your Skills, Experience & Expertise

Lecture 2: Identify Your Ideal Client

Lecture 3: Identify What You're Really Selling: The Pain-Promise Exercise

Lecture 4: Choose Your Niche

Chapter 3: Packaging Your Services

Lecture 1: Design Your Signature Program

Lecture 2: Confidently Promise Your Clients Results

Lecture 3: Price Your Signature Program

Lecture 4: Determine if Your Signature Program is Financially Viable

Lecture 5: Create Cash Flow Projections

Chapter 4: Branding Yourself & Your Business

Lecture 1: Using Your Given Name vs. Creating a Brand Name

Lecture 2: Brand Discovery

Lecture 3: Brand Brainstorming Introduction

Lecture 4: 3 Ways to Brand Yourself as a Coach or Consultant

Lecture 5: Brand Brainstorming Techniques

Lecture 6: Brand Research

Lecture 7: Brand Protection

Lecture 8: Brand Implementation

Chapter 5: Marketing Message Development

Lecture 1: Marketing Yourself Introduction

Lecture 2: Create Your Core Marketing Message

Lecture 3: Develop Your Marketing Copy: Pain Copy Points

Lecture 4: Develop Your Marketing Copy: Promise Copy Points

Lecture 5: Develop Your Marketing Copy: Supporting Copy Points

Lecture 6: Develop Your Marketing Copy: Call-to-Action

Chapter 6: Getting Clients: Objectives & Strategies

Lecture 1: Objective 1: Client Attraction

Lecture 2: Objective 2: Relationship Building

Lecture 3: Client Attraction & Relationship Building Examples

Lecture 4: Objective 3: Engagement

Chapter 7: Marketing Yourself Online: Website Development

Lecture 1: Website Development Introduction

Lecture 2: Finding WordPress Themes

Lecture 3: Website Development Steps

Lecture 4: Register Your Domain & Get Hosting

Lecture 5: Create a New Website & Install WordPress

Lecture 6: Install a WordPress Theme & Starter Template

Lecture 7: Customize Your Website – Content

Lecture 8: Customize Your Website – Menus, Pages, Footer

Lecture 9: Coach and Consultant Website Examples

Chapter 8: Marketing Implementation: Create a 90-Day Marketing Plan

Lecture 1: Create Your 90-Day Marketing Plan

Chapter 9: Selling Your Services

Lecture 1: The Free Consultation: An Introduction

Lecture 2: Free Consultation Process: Part 1

Lecture 3: Free Consultation Process: Part 2

Lecture 4: How to Generate Free Consultations

Lecture 5: How to Track Free Consultations & Identify Your Sales Closing Ratio

Chapter 10: Adding Services & Diversifying

Lecture 1: When to Add Services & Diversify

Chapter 11: Conclusion

Lecture 1: A Few Final Words of Encouragement & Motivation

Chapter 12: Resources Referenced in this Course

Lecture 1: Resource List

Chapter 13: Course Q&A

Lecture 1: Student Questions & Instructor Answers

Instructors

Debbie LaChusa
Online Teacher & Author

Rating Distribution

1 stars: 12 votes
2 stars: 16 votes
3 stars: 72 votes
4 stars: 302 votes
5 stars: 758 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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