MBA in Marketing – (As I Teach This at Universities)

MBA in Marketing – (As I Teach This at Universities), available at $19.99, has an average rating of 4.5, with 17 lectures, 1 quizzes, based on 9 reviews, and has 781 subscribers.

You will learn about Make money through effective marketing! Understand the basic principles of marketing Analyse and appreciate consumer decision making process Learn how to promote your business efficiently and effectively Understand how to differentiate Understand the principles of e-marketing This course is ideal for individuals who are This course is intended for people who have at least have some months of work experience in order to fully appreciate and apply the contents of the course It is particularly useful for This course is intended for people who have at least have some months of work experience in order to fully appreciate and apply the contents of the course.

Enroll now: MBA in Marketing – (As I Teach This at Universities)

Summary

Title: MBA in Marketing – (As I Teach This at Universities)

Price: $19.99

Average Rating: 4.5

Number of Lectures: 17

Number of Quizzes: 1

Number of Published Lectures: 17

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 17

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Make money through effective marketing!
Understand the basic principles of marketing
Analyse and appreciate consumer decision making process
Learn how to promote your business efficiently and effectively
Understand how to differentiate
Understand the principles of e-marketing

Who Should Attend

This course is intended for people who have at least have some months of work experience in order to fully appreciate and apply the contents of the course

Target Audiences

This course is intended for people who have at least have some months of work experience in order to fully appreciate and apply the contents of the course

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## NO SPECIAL ANNOUNCEMENTS##

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# LAST UPDATED: JUNE 2017 #

Ever wondered why some companies thrive while others simply seem to be getting stuck in debts?

Are you launching a business and don’t know how to market your service or product?

Welcome to our course!

The course will teach you what marketing is and how to apply it on your business to expand, diversify, enter new markets and get new clients!

How do you create value?
How do compete in the market?
How do you differentiate?

Such courses are taught throughout many Universities and can cost quite a lot of money. My objective is to provide you with the same knowledge and skills that University students are offered but at a lower cost of course. Our course is being updated continuously with the latest trends and theories in order to make sure that nothing is outdated. The course takes at least 1 month to complete at a University, but with the use of Udemy you should be able to complete it within a few days and gain the same knowledge as University students do.

Believe me when I say so: You do not need to spend tons of money to learn marketing or take a expensive marketing courses. I will teach you what there is to know right here and you will be able to use your skills to improve your business, right away!

We will not only talk about certain marketing theories and principles, but we will also go through several practical examples, that will help you understand how theories can be put into practice (or not) by various organisations.

We cover topics such as:

Appreciating how the market works.
Analysing consumer decision making process.
Understanding the competition and how to use them wisely for your company.
Using the Internet efficiently to bring in more business to your company.
…and many more!

Marketing is all about applying some basic principles and then through the use of innovative and creative thinking, it allows you to expand your business to new horizons.

I will help you achieve that and will also be more than happy to answering to any questions you might have.

So let’s learn marketing and have fun in creating your marketing strategy!

Course Curriculum

Chapter 1: Introduction to Marketing

Lecture 1: What is Marketing?

Lecture 2: Sales & The Marketing Process

Lecture 3: The Consumer & The Marketing Process

Chapter 2: Your Marketing Strategy

Lecture 1: Strategic Planning

Lecture 2: Building Customer Relationships

Lecture 3: The Marketing Mix

Chapter 3: Analysing the Marketing Environment

Lecture 1: The Micro Environment

Lecture 2: The Macro Environment

Chapter 4: Consumer Markets and Consumer Buyer Behaviour

Lecture 1: Characteristics Affecting Consumer Behaviour

Lecture 2: Types of Buying Decision Behaviour

Chapter 5: Designing a Customer-Driven Strategy and Mix & Creating a Competitive Advantage

Lecture 1: Market Segmentation

Lecture 2: Market Targeting & Differentiation

Lecture 3: Direct and Online Marketing

Lecture 4: Creating a Competitive Advantage

Chapter 6: Online Marketing Principles

Lecture 1: What is E-Marketing?

Lecture 2: The Evolution of Websites Based on Consumer Needs

Lecture 3: Social Media

Instructors

Antonis Anastassiades
Marketing Director @ Anadixis & University Lecturer

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 2 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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