Modern PR: How To Get Press Coverage For Your Business
Modern PR: How To Get Press Coverage For Your Business, available at $54.99, has an average rating of 4.44, with 27 lectures, based on 1499 reviews, and has 6425 subscribers.
You will learn about Learn how to build and leverage relationships with journalists Identify the reporters most likely to write about your business Build a narrative around your brand and succinctly articulate your story Write a perfect email pitch that gets reporters' attention and drives results Get your company featured in popular blogs and mainstream publications Appropriately handle the issue of negative publicity This course is ideal for individuals who are This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press. It is particularly useful for This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.
Enroll now: Modern PR: How To Get Press Coverage For Your Business
Summary
Title: Modern PR: How To Get Press Coverage For Your Business
Price: $54.99
Average Rating: 4.44
Number of Lectures: 27
Number of Published Lectures: 27
Number of Curriculum Items: 27
Number of Published Curriculum Objects: 27
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn how to build and leverage relationships with journalists
- Identify the reporters most likely to write about your business
- Build a narrative around your brand and succinctly articulate your story
- Write a perfect email pitch that gets reporters' attention and drives results
- Get your company featured in popular blogs and mainstream publications
- Appropriately handle the issue of negative publicity
Who Should Attend
- This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.
Target Audiences
- This PR course is designed for entrepreneurs, small business owners, and marketers looking for an actionable strategy to get their companies or products featured in the press.
UDEMY’S #1 BESTSELLING PUBLIC RELATIONS COURSE!
“Brad’s course was awesome. He gets you thinking in the right mindset, and because he has experience being on the other side of the email he provides useful insight.”—Amir, Udemy Student
“I normally purchase a few courses in the same topic and pass them all, just in case one have something important which the other one doesn’t. I’d say Brad’s course is the most useful and honest one about PR coverage among the others.”—Fuad, Udemy Student
“Practical, common sense advice that you would hope a seasoned industry insider would give you if you were so lucky to know him.”—Randy, Udemy Student
It’s no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you’re after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!
But how do you get a reporter to write about you?
I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it’s become apparent to me that most people don’t know how to approach journalists.
And that’s a shame, because it doesn’t take much to do it right. You don’t need to hire an agency or get a public relations degree—you just need to understand what works and what doesn’t.
This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you’ll get at least half a dozen valuable press mentions over the next month or so.
Here are a few things you’ll learn in this course:
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How to build and leverage relationships with reporters
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How to find the right journalists to contact (the ones most likely to write about you)
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How to build a compelling narrative around your brand
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How to create a press kit
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How to write a pitch that journalists respond to
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How to handle negative publicity
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A secret weapon to help you get press coverage in record time
In addition to the content of this course, you’ll get lifetime access to the private Q&A board where I can answer any questions you have as you go along.
I’m confident that this course will bring you enormous value, and my confidence is backed by Udemy’s 30-day money-back guarantee. If for any reason you’re not satisfied, you’ll get a full refund—no questions asked.
Ready to get started? I’ll see you inside!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Welcome!
Chapter 2: Things To Consider Before You Begin
Lecture 1: A Couple Of Caveats
Lecture 2: Before Starting A PR Initiative, Consider These Questions
Chapter 3: Building And Leveraging Relationships
Lecture 1: The First Secret Of Successful PR
Lecture 2: What Journalists Want
Lecture 3: What To Do If You Have No Pre-Existing Relationships
Chapter 4: Cold Outreach
Lecture 1: Cold Outreach
Lecture 2: Which Journalists Should You Reach Out To?
Lecture 3: Getting To Know The Reporters
Lecture 4: Telling A Compelling Story
Lecture 5: Making Your Story Newsworthy
Lecture 6: Creating A Press Kit
Lecture 7: The Pitch
Lecture 8: The Perfect Pitch Template
Lecture 9: How To Craft Perfect Subject Lines
Lecture 10: A Secret Weapon To Help You Follow Up Like A Pro
Lecture 11: What Not To Do
Lecture 12: Cold Outreach Wrapup (With Examples)
Chapter 5: After The Pitch
Lecture 1: After The Pitch
Lecture 2: How To Handle Negative Publicity
Chapter 6: Making Reporters Come To You
Lecture 1: How To Make Reporters Come To You
Lecture 2: What Makes Reporters Cover Some Companies Over Others
Lecture 3: How To Make Yourself Accessible To Reporters
Lecture 4: How To Be Newsworthy
Lecture 5: Making Reporters Notice You
Chapter 7: Wrapping Up
Lecture 1: A Secret Weapon To Help You Get Press Coverage In Record Time
Lecture 2: Wrapup
Instructors
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Brad Merrill
Media Entrepreneur & Bestselling Instructor
Rating Distribution
- 1 stars: 8 votes
- 2 stars: 31 votes
- 3 stars: 173 votes
- 4 stars: 562 votes
- 5 stars: 725 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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