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Google Analytics: A Beginner's Guide

Marketing

Google Analytics: A Beginner's Guide, available at $19.99, has an average rating of 4.1, with 42 lectures, 1 quizzes, based on 256 reviews, and has 1743 subscribers.

Rating4.1
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You will learn about Understand the Google Analytic Dashboard Understand and apply key terminology Find popular pages and how they contribute to revenue (or success) Troubleshoot poorly performing content or pages Track a monetary value for actions, goals and outcomes Learn skills necessary for reading Google Analytics reports Create goals that provide measurable outcomes for your marketing efforts This course is ideal for individuals who are Small/Medium Business owners strapped for time or Website mangers/marketers who need to measure results or Bloggers who want to build their business or This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights. or If you are at the step of creating customer reports, this may be too simple for you. or Anyone who has a website, but has no idea how to navigate Google Analytics It is particularly useful for Small/Medium Business owners strapped for time or Website mangers/marketers who need to measure results or Bloggers who want to build their business or This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights. or If you are at the step of creating customer reports, this may be too simple for you. or Anyone who has a website, but has no idea how to navigate Google Analytics.

Enroll now: Google Analytics: A Beginner's Guide

Summary

Title: Google Analytics: A Beginner's Guide

Price: $19.99

Average Rating: 4.1

Number of Lectures: 42

Number of Quizzes: 1

Number of Published Lectures: 42

Number of Published Quizzes: 1

Number of Curriculum Items: 43

Number of Published Curriculum Objects: 43

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Understand the Google Analytic Dashboard
  • Understand and apply key terminology
  • Find popular pages and how they contribute to revenue (or success)
  • Troubleshoot poorly performing content or pages
  • Track a monetary value for actions, goals and outcomes
  • Learn skills necessary for reading Google Analytics reports
  • Create goals that provide measurable outcomes for your marketing efforts

Who Should Attend

  • Small/Medium Business owners strapped for time
  • Website mangers/marketers who need to measure results
  • Bloggers who want to build their business
  • This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
  • If you are at the step of creating customer reports, this may be too simple for you.
  • Anyone who has a website, but has no idea how to navigate Google Analytics

Target Audiences

  • Small/Medium Business owners strapped for time
  • Website mangers/marketers who need to measure results
  • Bloggers who want to build their business
  • This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
  • If you are at the step of creating customer reports, this may be too simple for you.
  • Anyone who has a website, but has no idea how to navigate Google Analytics

I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don’t use it. When asked, the reasons are usually, “too complicated,” “not sure what to look for” or “I just don’t understand.”

That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.

In this course, I’m going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:

  1. Customize Google Analytics to work specifically for your business.
  2. Dominate the terminology
  3. Evaluate reports based on your questions
  4. Segment, contrast and compare
  5. Find easy “wins” to improve your website
  6. Track revenue
  7. Assess the value of your content

I’ll also teach you how to think differently about analytics. I’ll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.

In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.

Course Curriculum

Chapter 1: Welcome to the Course

Lecture 1: Google Analytics: A Beginner's Course to Finding Actionable Information

Chapter 2: Why is Analytics so Difficult?

Lecture 1: Why is Analytics so Difficult?

Lecture 2: What Makes Analytics so Difficult?

Lecture 3: Practical Exercise

Lecture 4: Course Technical Requirements

Lecture 5: Benefits of Knowing Analytics

Chapter 3: Understanding Google's Terms and their Concepts

Lecture 1: The Terminology of Analytics

Lecture 2: Visits and Visitors

Lecture 3: Behavior

Lecture 4: Source

Lecture 5: Goals & Conversions

Lecture 6: Data

Chapter 4: Report the Goal

Lecture 1: Why the Dashboard Doesn't Work

Lecture 2: Define Your Goal Value

Lecture 3: What is the Value of a Lead?

Lecture 4: How do I Measure Goals?

Lecture 5: Implement Value

Lecture 6: Assignment

Chapter 5: Develop Context for Better Understanding

Lecture 1: The Importance of Context

Lecture 2: Data in Context

Lecture 3: Segments in Context

Lecture 4: Structure in Context

Lecture 5: Behavior in Context

Lecture 6: Keywords in Context

Lecture 7: Assignment

Chapter 6: Uncover Basic Reports

Lecture 1: Uncover Basic Reports

Lecture 2: 3 Questions to Transform Your Reports

Lecture 3: Acquisition by Medium

Lecture 4: Behavior by Pages

Lecture 5: Audience by Device

Lecture 6: Assignment

Chapter 7: Learn Analytics Skills to Grow your Confidence

Lecture 1: Get Knowledgeable

Lecture 2: Find Insights

Lecture 3: Develop Dimensions

Lecture 4: Develop Scenarios

Lecture 5: Create Stories

Lecture 6: Assignment

Chapter 8: Apply Knowledge to Improvement

Lecture 1: Apply Knowledge to Improvement

Lecture 2: Troubleshoot the Bounce Rate

Lecture 3: Improve Your Pages

Lecture 4: Improve Technical Performance

Chapter 9: Congratulations!

Lecture 1: Congratulations!

Instructors

  • Matt Bailey
    Matt Bailey
    Digital Marketing Trainer, Speaker & Best-Selling Author

Rating Distribution

  • 1 stars: 3 votes
  • 2 stars: 14 votes
  • 3 stars: 37 votes
  • 4 stars: 101 votes
  • 5 stars: 101 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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