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Branding For Market Leadership

Marketing

Rating4.6
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Branding For Market Leadership, available at $29.99, has an average rating of 4.6, with 36 lectures, based on 10 reviews, and has 12 subscribers.

You will learn about The making of market leaders Learn about value proposition Leveraging technology for excellence The making of brand leaders Driving supply chain efficiency for leadership Strategies of brand leaders Role of people in operational excellence Managing innovation and product leadership Customer intimacy and market leadership Learn about customer oriented leadership Leadership through building integrated solution This course is ideal for individuals who are everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc It is particularly useful for everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc.

Enroll now: Branding For Market Leadership

Summary

Title: Branding For Market Leadership

Price: $29.99

Average Rating: 4.6

Number of Lectures: 36

Number of Published Lectures: 36

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Original Price: $94.99

Quality Status: approved

Status: Live

What You Will Learn

  • The making of market leaders
  • Learn about value proposition
  • Leveraging technology for excellence
  • The making of brand leaders
  • Driving supply chain efficiency for leadership
  • Strategies of brand leaders
  • Role of people in operational excellence
  • Managing innovation and product leadership
  • Customer intimacy and market leadership
  • Learn about customer oriented leadership
  • Leadership through building integrated solution

Who Should Attend

  • everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc

Target Audiences

  • everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors, CEO , shareholders etc

Present times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well as do business. There are a complete total change in management style, product and service offering, production and operations management, research and development and marketing management etc.

Global companies that have existed and are continuing to grow for the past decades, you will naturally wonder as to what has made these companies such global business giants. Companies like IBM, HP, Samsung, GE etc are global brands that you will find in every country and every market. These global brands have successfully dominated the markets and maintained their leadership and build unbelievable brand loyalty despite severe and intense competition and shorter product life cycles.

The global market leaders or brand leaders stand apart from the rest through value differentiation that they deliver to their customers. Such organizations continually strive to achieve excellence in their chosen product or service and ensure that they are ahead of the customer expectations all the time. This is possible only when the organization or the management embraces a clear cut marketing strategy and strives to build excellence in the chosen market delivery system.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Making of market leaders

Lecture 3: Brand leadership building blocks

Lecture 4: Key to brand leadership and growth

Lecture 5: Value proposition

Lecture 6: Product value proposition and business process re-engineering

Lecture 7: Service excellence and technology

Chapter 2: How To Build Your Personal Brand

Lecture 1: Defining your brand

Lecture 2: Marketing your personal brand

Lecture 3: Growing your online presence

Lecture 4: Optimizing your website

Chapter 3: Key Branding Pointers

Lecture 1: Why is your brand losing out

Lecture 2: Value proposition lessons

Lecture 3: Product leadership through excellence

Lecture 4: Leveraging technology for excellence

Lecture 5: Leadership through product innovation

Lecture 6: Building an ideal brand

Lecture 7: Driving business leadership through customer service

Chapter 4: The Making Of Brand Leaders

Lecture 1: Management culture

Lecture 2: Human resources

Chapter 5: Driving Supply Chain Efficiency For Leadership

Lecture 1: Operational excellence and efficiencies on Integrated Supply chain

Lecture 2: Innovation in technology

Chapter 6: Strategies Of Brand Leaders

Lecture 1: Effective customer service strategy

Lecture 2: Excellence in operations

Lecture 3: Covering the market globally and locally

Lecture 4: Control cost

Lecture 5: Implement good marketing plan

Chapter 7: Role Of People In Operational Excellence

Lecture 1: Standardization of process automation training

Lecture 2: Promote performance recognition and reward system

Chapter 8: Managing Innovation And Product Leadership

Lecture 1: Research and development innovation

Lecture 2: Excellence in management

Chapter 9: Customer Intimacy And Market Leadership

Lecture 1: Alleviate customer problems

Lecture 2: Participatory approach to working with the customer

Chapter 10: Customer Oriented Leadership

Lecture 1: Learning and understanding all about customer business and designing solution

Chapter 11: Leadership Through Building Integrated Solution

Lecture 1: Customer centric approach

Lecture 2: Customized and integrated solution

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 0 votes
  • 3 stars: 0 votes
  • 4 stars: 0 votes
  • 5 stars: 9 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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