Customer Success | How to Actively Engage Your Customers

Customer Success | How to Actively Engage Your Customers, available at $59.99, has an average rating of 4.57, with 14 lectures, based on 5671 reviews, and has 14897 subscribers.

You will learn about The objective of this course is to help students learn new ways to more effectively engage their customers. You will be introduced to The Customer Engagement Value Chain, the 7 walls separating companies and customers, customer insight, personas, propositions, and customer journey mapping. Upon course completion, you will have greater knowledge and specific tools to help you improve your company’s customer engagement. This course is ideal for individuals who are If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer. It is particularly useful for If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Enroll now: Customer Success | How to Actively Engage Your Customers

Summary

Title: Customer Success | How to Actively Engage Your Customers

Price: $59.99

Average Rating: 4.57

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

The objective of this course is to help students learn new ways to more effectively engage their customers.
You will be introduced to The Customer Engagement Value Chain, the 7 walls separating companies and customers, customer insight, personas, propositions, and customer journey mapping.
Upon course completion, you will have greater knowledge and specific tools to help you improve your company’s customer engagement.

Who Should Attend

If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Target Audiences

If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

Customer engagement is much more than having a call center or handling a complaint. It’s about understanding people at a deeper, emotional level. You must learn to walk in their shoes to help them overcome the pain points they face in their everyday lives. Smart companies realize that in today’s social era, customer engagement requires emotional connection. �

In this course you will learn how:

· The Customer Engagement Value Chain drives profitable business growth

• About the Seven Walls that separate you from your customers

• Three simple words will change how you think about and act towards customers

• Award winning singer songwriter Paul Simon learned how to listen like never before

• The world’s largest consumer products company started listening to their customers in an entirely new way

• The Cleveland Clinic used empathy to revolutionize health care

• Westin Hotels succeeded in a creating new segment through targeted engagement

• Mercedes-Benz’s leapt to the top of the automotive pack in customer satisfaction�

Every student who successfully completes this course will be equipped with new knowledge about your customers that can transform your company and your career.

�

Course Curriculum

Lecture 1: Welcome and Introduction

Chapter 1: Engagement 101

Lecture 1: Engagement 101

Chapter 2: What Kind of Company Are You?

Lecture 1: What Kind of Company Are You?

Lecture 2: Exercise: Look

Chapter 3: Learning to Listen

Lecture 1: Learning to Listen

Chapter 4: Walking in Their Shoes: Empathy

Lecture 1: Walking in Their Shoes: Empathy

Chapter 5: Case Study: Cleveland Clinic

Lecture 1: Case Study: Cleveland Clinic

Chapter 6: Exercise: Empathy Mapping

Lecture 1: Exercise: Empathy Mapping

Chapter 7: Digging Into Customer Insight

Lecture 1: Digging Into Customer Insight

Chapter 8: Getting in The Field

Lecture 1: Getting in The Field

Chapter 9: Powerful Personas and Propositions

Lecture 1: Powerful Personas and Propositions

Chapter 10: Taking the Customer Journey

Lecture 1: Taking the Customer Journey

Chapter 11: Case Study: Mercedes-Benz “Driven to Delight”

Lecture 1: Case Study: Mercedes-Benz “Driven to Delight”

Chapter 12: Wrap Up

Lecture 1: Wrap Up

Instructors

Chuck Wall
Entrepreneur, Advisor, Author, and Speaker

Rating Distribution

1 stars: 35 votes
2 stars: 105 votes
3 stars: 711 votes
4 stars: 2108 votes
5 stars: 2712 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu