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Salesforce Pardot Intro Training: Build Skills in 2024!

Marketing

Salesforce Pardot Intro Training: Build Skills in 2024!, available at $94.99, has an average rating of 4.68, with 52 lectures, 2 quizzes, based on 131 reviews, and has 513 subscribers.

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You will learn about You will understand the power of Pardot and the variety of features it offers You will understand how Pardot fits into the Salesforce universe You will learn how to capture web visitors into known leads You will learn how companies deliver customized emails by the masses You will be able to create target lists based on Salesforce data fields You will be able to set scoring to prioritize prospects You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take This course is ideal for individuals who are A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers or A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot or An individual interested in or responsible for tracking ROI of marketing investments or A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects or A professional looking for skills that allow remote work or freelance options It is particularly useful for A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers or A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot or An individual interested in or responsible for tracking ROI of marketing investments or A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects or A professional looking for skills that allow remote work or freelance options.

Enroll now: Salesforce Pardot Intro Training: Build Skills in 2024!

Summary

Title: Salesforce Pardot Intro Training: Build Skills in 2024!

Price: $94.99

Average Rating: 4.68

Number of Lectures: 52

Number of Quizzes: 2

Number of Published Lectures: 52

Number of Published Quizzes: 2

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Original Price: $94.99

Quality Status: approved

Status: Live

What You Will Learn

  • You will understand the power of Pardot and the variety of features it offers
  • You will understand how Pardot fits into the Salesforce universe
  • You will learn how to capture web visitors into known leads
  • You will learn how companies deliver customized emails by the masses
  • You will be able to create target lists based on Salesforce data fields
  • You will be able to set scoring to prioritize prospects
  • You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
  • You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take

Who Should Attend

  • A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers
  • A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot
  • An individual interested in or responsible for tracking ROI of marketing investments
  • A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects
  • A professional looking for skills that allow remote work or freelance options

Target Audiences

  • A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers
  • A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot
  • An individual interested in or responsible for tracking ROI of marketing investments
  • A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects
  • A professional looking for skills that allow remote work or freelance options

Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.

This is an introductory course for the Salesforce Marketing Cloud Account Engagement marketing automation software, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.

If you are looking to build your skills in marketing automation or Salesforce, there couldn’t be a better time than now or a better course than this!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to course

Lecture 2: Who is this course for?

Lecture 3: Course overview

Lecture 4: Why am I qualified?

Chapter 2: Course Goals

Lecture 1: Big picture introduction

Lecture 2: What is marketing automation?

Lecture 3: What's the big deal with Salesforce?

Lecture 4: Goals for this course

Chapter 3: Terms and Foundation

Lecture 1: Introduction: Terms and foundation

Lecture 2: Glossary

Lecture 3: Cookie tracking

Lecture 4: Campaigns

Lecture 5: Marketing basics

Chapter 4: Tour

Lecture 1: Introduction: Tour

Lecture 2: Classic vs. Lightning

Lecture 3: Navigation and terms

Lecture 4: Where to find help

Chapter 5: Diving In: Prospects

Lecture 1: Prospects overview

Lecture 2: Prospect details

Lecture 3: Prospect audits

Chapter 6: Capturing Leads From Your Website: Forms

Lecture 1: Forms vs. Form Handlers

Lecture 2: Form introduction and naming

Lecture 3: Fields

Lecture 4: Look and feel

Lecture 5: Completion actions

Lecture 6: Form Handler

Lecture 7: Magic of completion actions

Chapter 7: Landing Pages

Lecture 1: Introduction: Landing pages

Lecture 2: Naming

Lecture 3: Form

Lecture 4: Content layout

Lecture 5: Content and saving

Chapter 8: Email Template

Lecture 1: Marketing check-in

Lecture 2: Email overview

Lecture 3: Start the template

Lecture 4: Editing the template

Lecture 5: More on templates and publishing

Lecture 6: Sending options within the template

Chapter 9: Lists and Sending

Lecture 1: Lists: Part 1

Lecture 2: Lists: Part 2

Lecture 3: Sending emails

Lecture 4: List emails

Lecture 5: Engagement Studio: Part 1

Lecture 6: Engagement Studio: Part 2

Lecture 7: Sending emails through completion actions

Chapter 10: Automations

Lecture 1: Introduction to automations

Lecture 2: Automation rules

Chapter 11: Admin, Support, and Resources

Lecture 1: Admin and support

Lecture 2: Pardot reporting

Lecture 3: Salesforce reports

Lecture 4: YouTube search tips and additional resources

Lecture 5: Recap and how to learn more

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 2 votes
  • 3 stars: 15 votes
  • 4 stars: 49 votes
  • 5 stars: 64 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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