Advanced Google Ads Training: Master Strategies & Techniques
Advanced Google Ads Training: Master Strategies & Techniques, available at $59.99, has an average rating of 4.2, with 78 lectures, 6 quizzes, based on 1045 reviews, and has 6278 subscribers.
You will learn about Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign This course is ideal for individuals who are Google Ads users looking to advance their knowledge It is particularly useful for Google Ads users looking to advance their knowledge.
Enroll now: Advanced Google Ads Training: Master Strategies & Techniques
Summary
Title: Advanced Google Ads Training: Master Strategies & Techniques
Price: $59.99
Average Rating: 4.2
Number of Lectures: 78
Number of Quizzes: 6
Number of Published Lectures: 65
Number of Published Quizzes: 6
Number of Curriculum Items: 84
Number of Published Curriculum Objects: 71
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
- Access Google Ads tools for forecasting performance
- Budget Optimisation techniques using regression formula
- Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
- Improving Geotargeting for Local Businesses With A Double Campaign Structure
- How To Setup, Run, Pivot & Interpret the Paid & Organic Report
- Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
- Identify Opportunities Between Organic & Paid Listings
- Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
- How to find the key pitfalls in any Google Ads account
- How to Audit a new or existing Google Ads account and find issues to improve upon quickly
- Utilise Dynamic Ad Customisers for more personalised ads
- Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
- Understand attribution models and why the default last click is not always ideal
- Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
- Develop a multi-funnel remarketing strategy for GDN and search campaign
Who Should Attend
- Google Ads users looking to advance their knowledge
Target Audiences
- Google Ads users looking to advance their knowledge
A top rated Google Ads course dedicated to teaching advanced strategies & practice!
15 Modules, 69 videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.
5,400 students have now taken the course!
Course Overview:
The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts. The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients.
I explain the concept behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
Added Bonus: All students also receive a 30% discount on all products our digital marketing marketplace ‘byMarketers’
What Students Are saying:
Adam Price wrote:
Brilliant course, a great resource for anyone looking for that next level up in Google Ads. I am only a quarter through the course and feel compelled to rate it five stars as it is that good.
SkyCorp wrote:
“Realy nice to learn how google ads work. Good Course”
Ross Molin wrote:
“Well articulated info and great examples”
Nina wrote:
“As a Google Ads expert myself, I found this course extremely insightful, I learned some new tricks that I was not aware of, compared to other courses that I purchased here in Udemy, Mark is actually a few of the only professionals that I can see has enough experience to correctly guide us and give accurate information on advanced strategies and techniques. 100% recommend”
Nitesh wrote:
“Great course, excellent content, amazing learning!!”
Andrei Stoiakin wrote:
“Plenty of useful details. The course I’ve been looking up for a long time.”
Nirav Gokani wrote:
“Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions.”
Dayne Frew wrote:
“Learnt a heap of new skills for running Ads. Great course, highly recommend.”
Jordan Meyers wrote:
“Thank you so much for the course. The course is straightforward and to the point. There’s not a lot of fluff. Everything is practical as far as advice. It isn’t for novices, which I like. It is really hard to find any SEM courses that doesn’t cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very beginner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights.”
Maryanne Evans wrote:
“Yes. It’s advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson.”
Nick McHugh wrote:
“Great course, well paced with good resources to back up the lecture content.”
Tyler Howard wrote:
“Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts”
Josh wrote:
“Great course! Gets into specific examples and responds to questions promptly”
Ashleigh Effinger wrote:
“Mark and his course are “the truth” no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strategies let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strategies that are current and I found a very short detailed eBook with a few very solid strategies. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strategies! Take this course it is worth it’s weight in gold!”
Laura Manenti wrote:
“Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained.”
Malvika Jain wrote:
“Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great.”
Erdjan Remziev wrote:
“He absolutely amazed me by the knowledge he has. I expected that course to be ” The usual HOW TO ” But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc… You will explore a lot of advanced secrets even if you’ve been handling ads for a long time, like me. Thank that’s really advanced course.”
More About the Course:
The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more.
Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.
I’ve also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100’s of Audits, I use this experience to show you common pitfalls and things you should be looking for.
The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any Google Ads account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Testing Ad Concepts
Lecture 1: Introduction to Ad Concepts
Lecture 2: Example Ad Concepts
Lecture 3: Label Setup
Lecture 4: Label Setup – Updates
Lecture 5: Reporting on Ad Concepts
Chapter 3: Google Ads Paid & Organic Interaction Report
Lecture 1: Understanding the usefulness of this report
Lecture 2: Linking Google Ads with Search Console
Lecture 3: Excel Report Setup & Pivot
Lecture 4: Identifying Google Ads & SEO Search Term Opportunities
Lecture 5: CTR Interaction between SEO & SEM
Chapter 4: GeoLocal Campaigns – Double Campaign Structure
Lecture 1: The theory behind the double campaign
Lecture 2: A practical example inside Google Ads
Lecture 3: Geolocal campaign updates.
Chapter 5: Google Ads Campaign Experiments
Lecture 1: Introduction to Google Ads Experiments
Lecture 2: Example experiment Ideas for use
Lecture 3: Draft & Experiment Setup
Lecture 4: Report analysis & explanation of symbols
Lecture 5: Ad Variations
Chapter 6: Automate Budgeting for Multiple Ad Accounts
Lecture 1: Introduction to the Google Spreedsheet template
Lecture 2: Data Inputs
Lecture 3: Reading the sheet output
Chapter 7: Google Ads Audit
Lecture 1: Audit Overview
Lecture 2: Auditing the Account Structure
Lecture 3: Campaign Settings
Lecture 4: Auditing on the AdGroup Level
Lecture 5: Auditing the AdGroup – updates
Lecture 6: Other Things to look for in an Audit
Chapter 8: Remarketing Strategy & Implementation
Lecture 1: Why Remarketing Works
Lecture 2: GDN Remarketing
Lecture 3: Remarketing Lists for Search Ads (RLSA) & IF Statements
Lecture 4: Customer Match (Email Retargeting)
Lecture 5: Dynamic Remarketing
Lecture 6: Lookalike Audiences
Lecture 7: GDN Banner Sizes & Other Things to Consider
Lecture 8: Audience List Sharing
Lecture 9: Remarketing with Events
Chapter 9: Artificial Intelligence & Machine Learning
Lecture 1: What is AI & ML
Lecture 2: Auto Rotate for Budgets & Ads
Lecture 3: Dynamic Search Ads
Lecture 4: Smart Bidding Strategies
Lecture 5: Smart Bidding – Updates
Lecture 6: Lookalike Audiences
Lecture 7: Data Driven Attribution Models
Lecture 8: Data Driven Models – Update
Chapter 10: Google Analytics for Google Ads
Lecture 1: The Advantages of linking Google Ads with GA
Lecture 2: Linking GA & Google Ads
Lecture 3: Google Ads Reports in GA
Lecture 4: GA Conversion Tracking & Goal Setup
Lecture 5: Remarketing Segments in GA
Lecture 6: Attribution Models in Google Analytics
Chapter 11: Using Scripts
Lecture 1: Introduction to Google Ads Scripts
Lecture 2: 404 Link Checker Script
Lecture 3: Experiment Results Script
Lecture 4: Google Ads Audit Script
Chapter 12: Google Ads Editor
Lecture 1: Introduction and advantages of Google Ads Editor over the online interface
Lecture 2: Example Uses for Google Ads Editor
Lecture 3: Google Ads Editor – what you can't do
Lecture 4: Google Ads Editor – Updates
Chapter 13: Competitor Research Tools
Lecture 1: Auction Insights displayed graphically
Lecture 2: Auction Insights in Data Studio – Easier Option
Lecture 3: 3rd Party Competitor Research Tools – SEMrush
Chapter 14: Landing Page Software
Lecture 1: Why Use Landing Page Software
Lecture 2: Unbounce Walk-through
Lecture 3: Tracking integration for landing pages
Instructors
-
Mark Meyerson
Digital Marketing Specialist
Rating Distribution
- 1 stars: 35 votes
- 2 stars: 51 votes
- 3 stars: 154 votes
- 4 stars: 309 votes
- 5 stars: 496 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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