Ultimate Google Analytics (4) course + 50 practical examples

Ultimate Google Analytics (4) course + 50 practical examples, available at $94.99, has an average rating of 4.51, with 52 lectures, 19 quizzes, based on 10889 reviews, and has 40516 subscribers.

You will learn about Understand how the tool works, what data is there and the most important find the business value in it Learn both Google Analytics 4 and Universal Analytics What are the differences between Google Analytics 4 and Universal Analytics Know which are important Universal Analytics and Google Analytics 4 reports What's new in Google Analytics 4 (GA4) Among others we'll go through 50 practical examples! You'll practice achieved knowledge with 100 quiz questions How to think in context and not act hastily Ability to make the right data decisions This course is ideal for individuals who are Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability. or The course is designed for all skill levels. From the very beginners to experienced marketing managers. It is particularly useful for Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability. or The course is designed for all skill levels. From the very beginners to experienced marketing managers.

Enroll now: Ultimate Google Analytics (4) course + 50 practical examples

Summary

Title: Ultimate Google Analytics (4) course + 50 practical examples

Price: $94.99

Average Rating: 4.51

Number of Lectures: 52

Number of Quizzes: 19

Number of Published Lectures: 52

Number of Published Quizzes: 19

Number of Curriculum Items: 71

Number of Published Curriculum Objects: 71

Original Price: €219.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how the tool works, what data is there and the most important find the business value in it
Learn both Google Analytics 4 and Universal Analytics
What are the differences between Google Analytics 4 and Universal Analytics
Know which are important Universal Analytics and Google Analytics 4 reports
What's new in Google Analytics 4 (GA4)
Among others we'll go through 50 practical examples!
You'll practice achieved knowledge with 100 quiz questions
How to think in context and not act hastily
Ability to make the right data decisions

Who Should Attend

Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
The course is designed for all skill levels. From the very beginners to experienced marketing managers.

Target Audiences

Everyone who not only wants to learn Google Analytics as a tool, but also use the data to drive your business and build a data-driven ability.
The course is designed for all skill levels. From the very beginners to experienced marketing managers.

This course aims to teach you Google Analytics (Universal Analytics) as a tool, including Google Analytics 4 (GA4), but what is more important is to teach you how to use the data to drive your business.

If you want to jump directly to Google Analytics 4, go to section number 22, where the content starts.

We’ll start with the elementary topics, such as how the measurement works, basic metric definition, socio-demo data to website traffic evaluation, UTM parameters, internal site search, and website speed optimization or segmentation.

The course covers both Universal Analytics and Google Analytics 4 (GA4) platforms. Based on your main platform, you can decide which part of the course to take as primary. Google Analytics 4 (GA4) is the future of analytics by Google, and even though it’s still not imperfect, it’s good to start adapting to it as soon as possible.

“Explain very clearly and concisely. Better than Google Analytics own training.” –Vivian So

“The best Google Analytics course I’ve taken on Udemy for ANALYSIS. A lot of courses just cover DEFINITIONAL or fundamental things like the USER INTERFACE – which are important, but I think most people expect a bit more Analysis from an Analytics course. I was able to use the course materials to provide real value to paying customers. I’d pair this with another course that covers basics like installation, initial set-up, etc. Great value overall and instructor responds quickly!” –Paul Ahmadzai

“I don’t normally review so early in a course, but I’ve been really impressed with the material so far. Topics are explained in depth but without boring me with what’s not important. The quizzes are refreshingly challenging. Many other instructors could take heed. Oh and that pronunciation of cookies made my day :D” –Kerry Owston

Course Curriculum

Chapter 1: Basic data description

Lecture 1: Basic data description

Chapter 2: Unversal Analytics & Google Analytics 4

Lecture 1: Universal Analytics & Google Analytics 4

Chapter 3: How the measurement is done

Lecture 1: How the measurement is done

Chapter 4: Bounce rate, time and uniqueness

Lecture 1: Bounce rate, time and uniqueness

Chapter 5: How to use the tool

Lecture 1: How to use the tool

Chapter 6: What to remember when doing analytics

Lecture 1: What to remember when doing analytics

Chapter 7: Socio-demo data

Lecture 1: Socio-demo data

Chapter 8: Browser data

Lecture 1: Browser data

Chapter 9: Mobile experience

Lecture 1: Mobile experience

Chapter 10: Site content

Lecture 1: Site content

Chapter 11: Site speed

Lecture 1: Site speed

Chapter 12: Internal site search

Lecture 1: Internal site search

Chapter 13: How to use UTM parameters?

Lecture 1: How to use UTM parameters?

Chapter 14: Traffic sources

Lecture 1: Traffic sources

Chapter 15: Landing page and keyword

Lecture 1: Landing page and keyword

Chapter 16: Keywords

Lecture 1: Keywords

Chapter 17: How to evaluate traffic sources

Lecture 1: How to evaluate traffic sources

Chapter 18: Goal setup and funnels

Lecture 1: Goal setup and funnels

Chapter 19: Product analytics

Lecture 1: Product analytics

Chapter 20: Segmentation

Lecture 1: Segmentation

Chapter 21: Google Analytics access/rights

Lecture 1: Google Analytics access/rights

Chapter 22: Google Analytics 4 introduction & setup

Lecture 1: GA 4 – Introduction

Lecture 2: GA4 – Basic setup

Lecture 3: GA4 – Hardcoded measurement

Lecture 4: GA4 – GTM setup

Lecture 5: GA4 – Scroll tracking setup

Lecture 6: GA4 – Additional setup

Lecture 7: GA4 – Goal setup

Chapter 23: Google Analytics 4 – Differences comparing to UA & interface walkthrough

Lecture 1: GA4 – Universal Analytics vs. Google Analytics 4

Lecture 2: GA4 – Reports interface walkthrough

Chapter 24: Google Analytics 4 – Detailed overview, conversion rate and customisation

Lecture 1: GA4 – Free form

Lecture 2: GA4 – Conversion rate explanation

Lecture 3: GA4 – Conversion rate in the interface

Lecture 4: GA4 – Funnel exploration

Lecture 5: GA4 – Path exploration

Lecture 6: GA4 – Segments overlap

Lecture 7: GA4 – Reports customisation

Chapter 25: Google Analytics 4 – Practical tips

Lecture 1: Browser's language

Lecture 2: Location data

Lecture 3: Browser's conversion rate

Lecture 4: Device category

Lecture 5: Screen resolution

Lecture 6: Page speed insights

Lecture 7: Mobile operating system

Lecture 8: Landing pages

Lecture 9: Paid traffic and landing pages

Lecture 10: Custom channel grouping

Lecture 11: Site search data

Lecture 12: Product performance

Chapter 26: OUTRO

Lecture 1: OUTRO

Chapter 27: What's next?

Lecture 1: Advanced Google Analytics course + 77 practical questions

Lecture 2: Google Analytics reports in Google spreadsheets

Instructors

Pavel Brecik
Web Analyst and Data Evangelist

Rating Distribution

1 stars: 75 votes
2 stars: 152 votes
3 stars: 1206 votes
4 stars: 4010 votes
5 stars: 5446 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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