Bold Moves, Big Results: The Outrageous Marketing Playbook

Bold Moves, Big Results: The Outrageous Marketing Playbook, available at $44.99, has an average rating of 4.7, with 32 lectures, 1 quizzes, based on 10 reviews, and has 1345 subscribers.

You will learn about Break Through Communication Barriers Create Memorable Messages Challenge Marketing Norms and Conventions Create Startling Promotions Get Your Message Across How to use Topical Mischief This course is ideal for individuals who are Marketing Executives, Business Professionals, Communicators It is particularly useful for Marketing Executives, Business Professionals, Communicators.

Enroll now: Bold Moves, Big Results: The Outrageous Marketing Playbook

Summary

Title: Bold Moves, Big Results: The Outrageous Marketing Playbook

Price: $44.99

Average Rating: 4.7

Number of Lectures: 32

Number of Quizzes: 1

Number of Published Lectures: 32

Number of Published Quizzes: 1

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

Break Through Communication Barriers
Create Memorable Messages
Challenge Marketing Norms and Conventions
Create Startling Promotions
Get Your Message Across
How to use Topical Mischief

Who Should Attend

Marketing Executives, Business Professionals, Communicators

Target Audiences

Marketing Executives, Business Professionals, Communicators

Ready to revolutionize your marketing strategy? This course is the ultimate guide for communication and marketing professionals seeking to break free from the ordinary and make a splash in the market. Dive into a treasure trove of clever, radical, and outlandish marketing examples that have defied convention and redefined success.

Consumers today are overwhelmed with marketing messages from all directions. How can you break through the noise and get your message across to your prospective customers? When conventional approaches are not working then it is time to consider the controversial, the startling or the outrageous. This marketing master class shows you how to harness radical and outlandish methods to create remarkably memorable campaigns and messages.

We review shining examples of success where companies, agencies and people delivered scandalous, risky and outrageous campaigns which changed perceptions and behaviours. You will see alarming adverts, brilliant billboards, preposterous pranks and marketing mischief. How and when should you be more outlandish? What are the risks and benefits? How can you manage the risks and deliver the benefits? What lessons can we learn from Lady Gaga, Richard Branson, Paddy Power, Burger King, Norwegian Air, Banksy and other creative innovators?

In this dynamic online course, you’ll discover proven tips, exercises, and methods to ignite your creativity and generate bold marketing ideas that captivate audiences and drive results. Whether you’re a seasoned marketer or just starting out, this course will empower you to think outside the box, take risks, and achieve unparalleled success in today’s competitive landscape. Don’t settle for the status quo – enroll now and unleash your potential to make waves in the world of marketing!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Examples

Lecture 1: An Outrageous Actor and Writer

Lecture 2: Sacha Baron Cohen – Borat Outrageous Pranks

Lecture 3: A Novel Way to Complain

Lecture 4: United Breaks Guitars Video

Lecture 5: Dress to Shock

Lecture 6: Lady Gaga Interview

Lecture 7: The Master of Self-Publicity – Sir Richard Branson

Lecture 8: Richard Branson's Best Prank

Lecture 9: Brilliant Billboards

Chapter 3: Case Studies

Lecture 1: City of Los Angeles Advert

Lecture 2: When the Conventional No Longer Works, Try the Controversial

Lecture 3: The Little Finger Campaign

Lecture 4: Sydney Morning Herald Article

Lecture 5: Case Study – Paddy Power Blind Footballers

Lecture 6: Paddy Power – Blind Football Advert

Lecture 7: Blind Football Advert Controversy and Publicity

Lecture 8: BBC Article on Paddy Power Advert

Lecture 9: Case Study – A Campaign that Failed

Lecture 10: Sportka Advert

Chapter 4: Topical Mischief

Lecture 1: What is Topical Mischief?

Lecture 2: Example – Burger King

Lecture 3: Brad is Single – Introduction

Lecture 4: Norwegian Air Campaign – Brad is Single

Lecture 5: The Horse Meat Parody

Chapter 5: Arts and Entertainment

Lecture 1: Lessons from Punk Rock

Lecture 2: Outrageous Artists and Art

Lecture 3: Banksy's Outrageous Stunt

Chapter 6: Methods and Exercises

Lecture 1: When to be Outrageous and How to Generate Ideas

Lecture 2: Two Powerful Brainstorm Methods

Lecture 3: 10 Outrageous Marketing Techniques

Chapter 7: Conclusion

Lecture 1: Bonus Lecture

Instructors

Paul Sloane
Author, Speaker, Lecturer on Lateral Thinking and Innovation

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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