Product Marketing: Effective Go To Market Strategy

== As of March 2024 ==

Students reported improved confidence to…

Succeed in their current marketing role—> +142%

Develop a deep market understanding —> +137%

Build & execute an effective go-to-market plan—> +161%

Create a strong working relationship with the Product Team —> 122%

==Welcome to Product Marketing: Effective Go-To-Market Strategy ==

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.

Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.

This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.

== What you’ll get from this course ==

In this course, you’ll learn:

1. The 4 foundations every Product Marketer has to get right

2. How to position your product effectively

3. How to collaborate effectively with Product Managers, Marketing & Sales

4. The Product Marketer’s role in finding product-market fit

5. Using Release Scales to thrive in Agile Environments

I’ll also provide 6 ready to use Miro templates that you can apply immediately at your workplace.

== Why learn Product Marketing? ==

The demand for “modern” Product Marketing is growing rapidly. In fact, LinkedIn ranks “Product Marketing” as one of the fastest growing careers in 7 countriesincluding Turkey, The Netherlands & India.More and more companies are finally figuring out how important this discipline and this role are to their success. But Product Marketing practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won’t work.

== What if I want a refund? ==

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.

This course has a 30-day money-back guarantee policy!

No questions asked!

There is no risk for you!

What are you waiting for?

Start now and take a step further into levelling up your GTM skills and uplift your career!

==What are students saying? ==

Here is a small preview of what my students have reported.

Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I’m learning so much. [Courney LeGates – Director of Program at Code Nation]

The insights about the four foundations of product marketing is quite exciting and i am very interested in learning more especially on the Product Positioning. [Jiangfeng Li – Marketing at Alibaba]

I love how clearly and concisely the concepts are delivered [Ken Kubota – Founder at Life2us]

Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki – Product Marketing at Emergen]

I like that there are great examples and templates that I can use in my day to day to implement what I’ve learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges – Product Manager at Mews]

REMEMBER… I’m so confident that you’ll love this course that we’re offering a FULL money-back guarantee for 30 days! So it’s a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.

So what are you waiting for? Click the buy now button and join the world’s most complete course on getting Product GTM right.

Rating Distribution

• 1 stars: 0 votes
• 2 stars: 4 votes
• 3 stars: 22 votes
• 4 stars: 90 votes
• 5 stars: 109 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!