Learn Google Ads. Complete Google Ads Masterclass 2024!

Learn Google Ads. Complete Google Ads Masterclass 2024!, available at $19.99, has an average rating of 4.42, with 88 lectures, 13 quizzes, based on 120 reviews, and has 554 subscribers.

You will learn about Understand the fundamentals of Google Ads and its importance in the digital marketing landscape. Learn how to create and structure effective Google Ads accounts for optimal performance. Set up campaigns, ad groups, and keywords that align with your business objectives. Master the art of keyword research to identify relevant and high-performing keywords. Discover tools and strategies to uncover valuable keyword opportunities. Craft attention-grabbing ad copy that resonates with your target audience. Explore best practices for creating ads that drive clicks and conversions. Enhance your ads with various ad extensions to provide additional information to users. Understand how to effectively target your ads to reach the right audience. Explore demographic, geographic, and behavioral targeting options. Discover different bidding strategies and choose the one that aligns with your goals. Implement conversion tracking to measure the effectiveness of your campaigns. Understand key metrics, such as click-through rate (CTR), conversion rate, etc.r Master the art of A/B testing to refine your campaigns and improve performance. Learn how to analyze data and make data-driven decisions to optimize your ads. Explore remarketing strategies to re-engage users who have interacted with your brand. Dive into performance monitoring techniques and tools to track your campaign progress. Learn how to generate insightful reports. This course is ideal for individuals who are Digital Marketers: Whether you're a beginner or an experienced marketer, a Google Ads course can enhance your understanding of paid advertising strategies and help you optimize campaigns for better results. or Business Owners: Entrepreneurs and business owners looking to increase their online visibility, drive targeted traffic to their websites, and boost sales can benefit from learning how to use Google Ads effectively. or Marketing Managers: Marketing managers responsible for overseeing advertising campaigns can gain insights into best practices, advanced tactics, and campaign optimization techniques. or Advertising Professionals: Individuals working in advertising agencies or freelancers specializing in digital marketing can expand their skill set by mastering Google Ads. or E-commerce Professionals: Those running e-commerce websites can learn how to promote their products effectively, increase conversions, and maximize return on ad spend (ROAS) using Google Ads. or Startups: Startups seeking cost-effective ways to create brand awareness and drive initial traction can leverage Google Ads to target relevant audiences quickly. or Content Creators: Bloggers, YouTubers, podcasters, and other content creators can learn how to monetize their platforms and attract advertisers through Google Ads. or Career Changers: Individuals interested in transitioning into the field of digital marketing can gain valuable skills by learning how to create, manage, and optimize Google Ads campaigns. or Global Audience: Google Ads is a global platform, and individuals from around the world can take advantage of these courses to reach local and international audiences. or Students and Graduates: Students pursuing degrees in marketing, business, or related fields can gain a competitive edge in the job market by adding Google Ads skills to their repertoire. It is particularly useful for Digital Marketers: Whether you're a beginner or an experienced marketer, a Google Ads course can enhance your understanding of paid advertising strategies and help you optimize campaigns for better results. or Business Owners: Entrepreneurs and business owners looking to increase their online visibility, drive targeted traffic to their websites, and boost sales can benefit from learning how to use Google Ads effectively. or Marketing Managers: Marketing managers responsible for overseeing advertising campaigns can gain insights into best practices, advanced tactics, and campaign optimization techniques. or Advertising Professionals: Individuals working in advertising agencies or freelancers specializing in digital marketing can expand their skill set by mastering Google Ads. or E-commerce Professionals: Those running e-commerce websites can learn how to promote their products effectively, increase conversions, and maximize return on ad spend (ROAS) using Google Ads. or Startups: Startups seeking cost-effective ways to create brand awareness and drive initial traction can leverage Google Ads to target relevant audiences quickly. or Content Creators: Bloggers, YouTubers, podcasters, and other content creators can learn how to monetize their platforms and attract advertisers through Google Ads. or Career Changers: Individuals interested in transitioning into the field of digital marketing can gain valuable skills by learning how to create, manage, and optimize Google Ads campaigns. or Global Audience: Google Ads is a global platform, and individuals from around the world can take advantage of these courses to reach local and international audiences. or Students and Graduates: Students pursuing degrees in marketing, business, or related fields can gain a competitive edge in the job market by adding Google Ads skills to their repertoire.

Enroll now: Learn Google Ads. Complete Google Ads Masterclass 2024!

Summary

Title: Learn Google Ads. Complete Google Ads Masterclass 2024!

Price: $19.99

Average Rating: 4.42

Number of Lectures: 88

Number of Quizzes: 13

Number of Published Lectures: 81

Number of Published Quizzes: 13

Number of Curriculum Items: 102

Number of Published Curriculum Objects: 94

Number of Practice Tests: 2

Number of Published Practice Tests: 2

Original Price: ₹1,299

Quality Status: approved

Status: Live

What You Will Learn

Understand the fundamentals of Google Ads and its importance in the digital marketing landscape.
Learn how to create and structure effective Google Ads accounts for optimal performance.
Set up campaigns, ad groups, and keywords that align with your business objectives.
Master the art of keyword research to identify relevant and high-performing keywords. Discover tools and strategies to uncover valuable keyword opportunities.
Craft attention-grabbing ad copy that resonates with your target audience. Explore best practices for creating ads that drive clicks and conversions.
Enhance your ads with various ad extensions to provide additional information to users.
Understand how to effectively target your ads to reach the right audience. Explore demographic, geographic, and behavioral targeting options.
Discover different bidding strategies and choose the one that aligns with your goals.
Implement conversion tracking to measure the effectiveness of your campaigns. Understand key metrics, such as click-through rate (CTR), conversion rate, etc.r
Master the art of A/B testing to refine your campaigns and improve performance. Learn how to analyze data and make data-driven decisions to optimize your ads.
Explore remarketing strategies to re-engage users who have interacted with your brand.
Dive into performance monitoring techniques and tools to track your campaign progress. Learn how to generate insightful reports.

Who Should Attend

Digital Marketers: Whether you're a beginner or an experienced marketer, a Google Ads course can enhance your understanding of paid advertising strategies and help you optimize campaigns for better results.
Business Owners: Entrepreneurs and business owners looking to increase their online visibility, drive targeted traffic to their websites, and boost sales can benefit from learning how to use Google Ads effectively.
Marketing Managers: Marketing managers responsible for overseeing advertising campaigns can gain insights into best practices, advanced tactics, and campaign optimization techniques.
Advertising Professionals: Individuals working in advertising agencies or freelancers specializing in digital marketing can expand their skill set by mastering Google Ads.
E-commerce Professionals: Those running e-commerce websites can learn how to promote their products effectively, increase conversions, and maximize return on ad spend (ROAS) using Google Ads.
Startups: Startups seeking cost-effective ways to create brand awareness and drive initial traction can leverage Google Ads to target relevant audiences quickly.
Content Creators: Bloggers, YouTubers, podcasters, and other content creators can learn how to monetize their platforms and attract advertisers through Google Ads.
Career Changers: Individuals interested in transitioning into the field of digital marketing can gain valuable skills by learning how to create, manage, and optimize Google Ads campaigns.
Global Audience: Google Ads is a global platform, and individuals from around the world can take advantage of these courses to reach local and international audiences.
Students and Graduates: Students pursuing degrees in marketing, business, or related fields can gain a competitive edge in the job market by adding Google Ads skills to their repertoire.

Target Audiences

Digital Marketers: Whether you're a beginner or an experienced marketer, a Google Ads course can enhance your understanding of paid advertising strategies and help you optimize campaigns for better results.
Business Owners: Entrepreneurs and business owners looking to increase their online visibility, drive targeted traffic to their websites, and boost sales can benefit from learning how to use Google Ads effectively.
Marketing Managers: Marketing managers responsible for overseeing advertising campaigns can gain insights into best practices, advanced tactics, and campaign optimization techniques.
Advertising Professionals: Individuals working in advertising agencies or freelancers specializing in digital marketing can expand their skill set by mastering Google Ads.
E-commerce Professionals: Those running e-commerce websites can learn how to promote their products effectively, increase conversions, and maximize return on ad spend (ROAS) using Google Ads.
Startups: Startups seeking cost-effective ways to create brand awareness and drive initial traction can leverage Google Ads to target relevant audiences quickly.
Content Creators: Bloggers, YouTubers, podcasters, and other content creators can learn how to monetize their platforms and attract advertisers through Google Ads.
Career Changers: Individuals interested in transitioning into the field of digital marketing can gain valuable skills by learning how to create, manage, and optimize Google Ads campaigns.
Global Audience: Google Ads is a global platform, and individuals from around the world can take advantage of these courses to reach local and international audiences.
Students and Graduates: Students pursuing degrees in marketing, business, or related fields can gain a competitive edge in the job market by adding Google Ads skills to their repertoire.

Welcome to the “Unleash Google Ads Mastery in 2024” course, where we dive deep into the dynamic world of Google Ads to equip you with the latest strategies, tools, and techniques to supercharge your business’s Return on Investment (ROI). This comprehensive program is designed for digital marketers, business owners, and advertising enthusiasts who are eager to harness the immense potential of Google Ads in the year 2024 and beyond.

Course Highlights:

Stay Ahead with 2024 Insights: In a rapidly evolving digital landscape, we will provide you with the most up-to-date insights and strategies that are highly relevant for success in 2024.
Advanced Campaign Optimization: Learn how to take your Google Ads campaigns to the next level with advanced optimization techniques, including automation, audience targeting, and data-driven decision-making.
Maximize ROI: Discover how to allocate your budget effectively, reduce wasted spend, and boost your ROI to achieve tangible business growth.
Leverage New Features: Explore the latest features and innovations in Google Ads and understand how to implement them strategically for maximum impact.
Hands-On Practice: Gain practical experience by working on real-world case studies and exercises that will sharpen your skills and deepen your understanding.
Comprehensive Analytics: Master the art of campaign tracking, measurement, and analytics to derive actionable insights and continuously improve your ad performance.
Effective Ad Copywriting: Craft compelling ad copy and creatives that capture your audience’s attention and drive conversions.
Budget Management: Develop a nuanced approach to budgeting that aligns with your business goals and ensures cost-efficient advertising.

Who Should Enroll:

Digital Marketers: Enhance your digital marketing skill set and stay competitive in the industry.
Business Owners: Take control of your online advertising and drive measurable results.
Advertising Enthusiasts: Dive into the world of Google Ads and explore its endless possibilities.

Prerequisites:

While no prior experience with Google Ads is required, a basic understanding of digital marketing fundamentals is beneficial.

Course Format:

Engage in a mix of video lectures, hands-on exercises, and discussions.
Access course materials at your convenience and progress at your own pace.

Course Duration:

This is a comprehensive course structured over 8 hours, allowing you to delve deep into each topic.

Instructor:

Hi all! My name is Sakshar and I am a seasoned seasoned digital marketer with a wealth of experience in Google Ads. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants and managed thousands of Google ads campaigns.

Join me on Udemy and embark on a transformative journey that promises to illuminate the path to Google Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance.

Don’t miss this opportunity to stay at the forefront of Google Ads mastery and elevate your business’s ROI. Enroll now and embark on a transformative learning journey!

Course Curriculum

Chapter 1: Introduction to Google Ads and Its Features

Lecture 1: Google ads Course Introduction!

Lecture 2: Introduction to Google Ads and Its Features

Chapter 2: Creating Your First Google Ads Account

Lecture 1: Create a Google Ads Account 2024

Lecture 2: Navigating the Google Ads Interface (Billing) 2024

Lecture 3: Navigating the Google Ads Interface (Campaign section) 2024

Lecture 4: Navigating the Google Ads Interface (admin settings and access levels) 2024

Lecture 5: Google Ads account Structure

Lecture 6: Example Of An Account Structure

Chapter 3: Campaign Creation

Lecture 1: Campaign Creation (Campaign Settings)

Lecture 2: Campaign Goals Overview

Lecture 3: Understanding Goals through Marketing Funnel

Lecture 4: Understanding Google Ads Campaign Types and Ad Formats

Lecture 5: Bidding Strategies

Lecture 6: Maximize Conversions Bidding Strategy

Lecture 7: Target CPA Bidding Strategy

Lecture 8: Maximize Conversion Value Bidding Strategy

Lecture 9: Target ROAS Bidding Strategy

Lecture 10: Target Impression Share Bidding Strategy

Lecture 11: Maximize Clicks Bidding Strategy

Lecture 12: Manual CPC Bidding Strategy (Enhanced CPC)

Lecture 13: Location Targeting

Lecture 14: Search & Display Partners

Lecture 15: Language & Audience settings

Lecture 16: Ad Rotation

Lecture 17: Ad Schedule / Start Date & End Date

Lecture 18: Brand Restrictions

Lecture 19: Ad Group Level Settings (Keywords)

Lecture 20: Ad Group Level Settings (Ad Creatives & Ad Strenght)

Lecture 21: Campaign Budget

Lecture 22: Review and Publish Campaign

Chapter 4: Art of Keyword Reasearch

Lecture 1: The Art of Keyword Research (Keywords & Search Terms)

Lecture 2: Keyword Match Types

Lecture 3: Negative Keywords

Lecture 4: Search Term Report

Lecture 5: Keyword Planner

Lecture 6: Tips for Keyword Research

Chapter 5: Basic Metrics to Monitor

Lecture 1: Basic Metrics to Monitor (Part 1)

Lecture 2: Basic Metrics to Monitor (CPC)

Lecture 3: Basic Metrics to Monitor (Leads & Conversions)

Chapter 6: Ad Auctions, Ad Position & Impression Share.

Lecture 1: Ad Position & Ad Rank

Lecture 2: Quality Score and Actual CPC

Lecture 3: Impression Share

Chapter 7: Extensions, now known as Assets

Lecture 1: About Assets

Lecture 2: Where can we find assets?

Lecture 3: Location Asset

Lecture 4: Call Asset

Lecture 5: Sitelinks

Lecture 6: Callout & Structured Snippets

Lecture 7: Price Asset

Lecture 8: App Asset

Lecture 9: Promotion Asset

Lecture 10: Lead Form Asset

Lecture 11: Impact Of Assets/Ad Format

Chapter 8: Conversion Tracking & Measurements

Lecture 1: Types of Conversion Trackers

Lecture 2: Website Conversion Tracking

Lecture 3: Call Conversion Tracker

Lecture 4: App Conversion Tracker

Lecture 5: Import Conversion Tracker

Lecture 6: Primary & Secondary Conversion Actions

Lecture 7: Attribution Model

Chapter 9: About Display, Video, Shopping ads, P Max Campaigns & More.

Lecture 1: Dynamic Search Campaigns / Ad Groups

Lecture 2: Call Campaign Creation

Lecture 3: Display Campaign Creation

Lecture 4: Video Campaign Creation

Lecture 5: App Campaign Creation

Lecture 6: Smart Campaign Creation

Lecture 7: Shopping Campaign Creation

Lecture 8: Local ads & Performance Max Campaign Creation

Lecture 9: Local ads & Performance Max Campaign Creation (cont)

Lecture 10: Demand Gen Campaign

Lecture 11: Hotel Ads

Chapter 10: Performance Planner

Lecture 1: Definition & Eligibility

Lecture 2: Create & Measure Performance

Chapter 11: Remarketing and Audience Targeting

Lecture 1: Remarketing and Audience Targeting

Chapter 12: Policy and Compliance

Lecture 1: Policy and Compliance

Lecture 2: Types of Policies and Giudelines

Lecture 3: Prohibited Content (Ad Policies & Guidelines)

Lecture 4: Prohibited Practices

Instructors

Sakshar Barua
PPC Ads Trainer – Google ads & Meta ads instructor at Udemy

Rating Distribution

1 stars: 2 votes
2 stars: 4 votes
3 stars: 7 votes
4 stars: 22 votes
5 stars: 85 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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