HubSpot for Marketing Professionals – Fundamentals course

Course Curriculum

Chapter 1: Introduction

Lecture 1: READ THIS before you start

Chapter 2: HubSpot CRM Basics – Optional section if you already know the basics

Lecture 1: IMPORTANT – Quick note on the first two sections of this course

Lecture 2: What you need to know about your HubSpot account

Lecture 3: Important HubSpot settings to keep an eye on

Lecture 4: Explore your account's navigation menu

Lecture 5: Understand the 4 HubSpot objects

Lecture 6: Explore your HubSpot CRM and profile pages

Lecture 7: What are HubSpot properties and why do you need them?

Lecture 8: Learn how to customize your HubSpot CRM

Lecture 9: Learn how to create a CRM filtered view

Lecture 10: Learn how to customize a record's profile page

Lecture 11: Update note

Lecture 12: Create a HubSpot CUSTOM property

Chapter 3: Add data to your HubSpot CRM – Optional section if you already know the basics

Lecture 1: Method 1 – Add one individual user to your CRM (Contact create form)

Lecture 2: Customize contact creation forms to ensure data consistency

Lecture 3: Associate different types of objects manually

Lecture 4: Method 2 – Import a list of contacts to HubSpot

Lecture 5: Learn how to import files with multiple objects

Lecture 6: Method 3 – Set up data integrations (CRM sync, and others)

Chapter 4: Communicate with contacts using HubSpot – HubSpot Marketing communications

Lecture 1: Understand the different HubSpot email types

Lecture 2: Send an email to someone from HubSpot

Lecture 3: Create email templates for 1-1 conversations

Lecture 4: Create a HubSpot List to use on emails, automation, and others

Lecture 5: Optional – Explore different types of HubSpot Lists

Lecture 6: Intro to HubSpot Marketing emails

Lecture 7: Create a HubSpot Marketing email together with me!

Lecture 8: HubSpot Marketing email settings you need to know about

Lecture 9: Optional – Use A/B tests for HubSpot Marketing emails – PAID FEATURE

Lecture 10: Send HubSpot Marketing emais from your company email address – PAID FEATURE

Lecture 11: Crucial setting for sending HubSpot Marketing emails – Marketing contacts status

Lecture 12: Personalize your HubSpot Marketing emails

Chapter 5: Grow your email list with HubSpot – HubSpot lead capture tools -Forms, ads, bots

Lecture 1: Intro to lead capture tools inside HubSpot

Lecture 2: Intro to HubSpot Forms

Lecture 3: Create a HubSpot Form with me

Lecture 4: Use HubSpot pop up forms on your content pages

Lecture 5: Install the HubSpot Tracking Code to enable pop up forms, analytics, and more

Lecture 6: Create and manage your ads inside HubSpot – HubSpot Ads tool

Lecture 7: Watch me create a lead generation ad inside HubSpot

Lecture 8: Intro to creating chatbots with HubSpot

Lecture 9: Watch me create a website chatbot with HubSpot

Lecture 10: Learn about different styles of chatbots

Chapter 6: Create Marketing content with HubSpot – HubSpot landing pages, blog, and others

Lecture 1: Intro to creating content with HubSpot

Lecture 2: Basics of content creation with HubSpot – themes & templates

Lecture 3: Create a HubSpot landing page with me

Lecture 4: A few words on page headers and footers – global content modules

Lecture 5: Connect your company domain with HubSpot

Lecture 6: A few words on creating your entire website with HubSpot

Lecture 7: Create and manage your company Blog with HubSpot – HubSpot Blog feature

Lecture 8: Use custom-coded templates for your content

Lecture 9: Create and publish Social Media content with HubSpot – PAID FEATURE

Lecture 10: Do your SEO with HubSpot – Keyword research and website visibility tool – PAID

Lecture 11: Use HubSpot Campaigns to easily monitor marketing performance – PAID FEATURE

Chapter 7: Marketing Automation and Reporting inside HubSpot

Lecture 1: Overview of HubSpot Automation – Workflow basics – PAID FEATURE

Lecture 2: How do you track sales with HubSpot?

Lecture 3: Intro to HubSpot Reporting & Analytics

Lecture 4: Create a HubSpot Reporting Dashboard

Lecture 5: Create a HubSpot Marketing report together with me

Lecture 6: Learn how to create a custom HubSpot Report – PAID FEATURE

Lecture 7: Add new HubSpot users to your account – How to manage a team

Chapter 8: And to finalize…

Lecture 1: Thanks for watching!

Chapter 9: BONUS Section

Lecture 1: BONUS lecture