Luxury Brand Mastery: Strategies, Marketing, and Heritage

Luxury Brand Mastery: Strategies, Marketing, and Heritage, available at $44.99, with 13 lectures, and has 3 subscribers.

You will learn about Understand the basics of Luxury Marketing How Luxury Marketing differs from General Marketing Learn through Case Studies of Luxury Business Complete a 360 degree analysis of a luxury brand of your choice This course is ideal for individuals who are Beginner luxury marketers or Learners who want to understand luxury industry beyond the usual definitions of luxury It is particularly useful for Beginner luxury marketers or Learners who want to understand luxury industry beyond the usual definitions of luxury.

Enroll now: Luxury Brand Mastery: Strategies, Marketing, and Heritage

Summary

Title: Luxury Brand Mastery: Strategies, Marketing, and Heritage

Price: $44.99

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 13

Number of Published Curriculum Objects: 13

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the basics of Luxury Marketing
How Luxury Marketing differs from General Marketing
Learn through Case Studies of Luxury Business
Complete a 360 degree analysis of a luxury brand of your choice

Who Should Attend

Beginner luxury marketers
Learners who want to understand luxury industry beyond the usual definitions of luxury

Target Audiences

Beginner luxury marketers
Learners who want to understand luxury industry beyond the usual definitions of luxury

Welcome to “Luxury Brand Mastery: Strategies, Marketing, and Heritage,” your definitive guide to navigating the illustrious world of luxury marketing. Whether you’re aspiring to break into the luxury market, seeking to deepen your understanding, or aiming to refine your marketing strategies for luxury brands, this course offers invaluable insights and practical knowledge to elevate your expertise.

What You Will Learn:

The Essence of Luxury: Dive deep into what constitutes luxury and explore the unique attributes that set luxury brands apart from the mainstream market.
Industry Overview: Gain a comprehensive understanding of the luxury industry’s landscape, including its economic impact, key players, and evolving trends.
Strategic Marketing: Learn the art and science behind successful luxury brand marketing, from crafting compelling narratives to targeting the affluent consumer.
Heritage and Storytelling: Discover the power of heritage marketing and how luxury brands leverage their rich histories to forge deep connections with their audience.
Case Studies: Analyze real-world success stories from iconic luxury brands, uncovering the strategies that led to their market dominance and enduring legacy.

Who Should Enroll:

This course is designed for marketers, brand managers, entrepreneurs, and students eager to master luxury marketing. Whether you’re looking to enhance your career in the luxury sector or simply passionate about the world of high-end brands, this course will equip you with the knowledge and skills to succeed.

Course Features:

Engaging video lectures that provide both foundational knowledge and advanced insights.
Interactive quizzes to test your understanding and reinforce learning.
Comprehensive case studies that offer practical examples of successful luxury marketing strategies.
Exclusive resources, including articles, templates, and tools, to aid your learning journey.
Direct access to the instructor for personalized feedback and guidance.

Enroll Now: Join us on this journey to luxury brand mastery. Elevate your understanding, harness the strategies of top luxury brands, and unlock the secrets to captivating the elite consumer market. Enroll today to begin transforming your approach to luxury marketing!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Luxury

Chapter 2: Evolution of Luxury

Lecture 1: Evolution of the Luxury Industry

Chapter 3: Luxury Resale – Second Hand Luxury

Lecture 1: Secondhand Luxury Segment

Lecture 2: Luxury Resale in 2023

Chapter 4: Marketing Strategy Basics

Lecture 1: Marketing Strategy Fundamentals

Chapter 5: Growing Importance of Digital

Lecture 1: Navigating the Digital Landscape – User Journey and Marketing Funnels

Lecture 2: Social Commerce

Chapter 6: Mastering the Art of Pricing

Lecture 1: The Art and Science of Pricing

Chapter 7: The Power of Hero Products

Lecture 1: Unleashing the power of Hero Products

Chapter 8: Heritage Marketing

Lecture 1: Heritage Marketing – Using Brand History as Sustainable Competitive Advantage

Chapter 9: Behavioral Bias and Its Implications for the Luxury Industry

Lecture 1: Behavioral Bias and its Implications for Luxury Industry – Part 1

Lecture 2: Behavioral Bias and its Implications for the Luxury Industry – Part 2

Chapter 10: Case Study

Lecture 1: Case Study – The Row

Instructors

Pallavi Sehgal
Strategy | Marketing | Luxury | Private Equity

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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