The Complete Marketing Strategy with Hands-on Exercises

The Complete Marketing Strategy with Hands-on Exercises, available at $79.99, has an average rating of 4.74, with 52 lectures, 8 quizzes, based on 148 reviews, and has 7325 subscribers.

You will learn about Potentially Get Hired as a Marketing/Product/Brand Manager Build Marketing Plan & Set up 4Ps of Marketing Customer Segmentation with Data Market Research & Understand Customer Needs Product Management & Design/Launch of a Product Leverage Pricing Strategies & Customer Psychology Financial Business Case Development Write Award-Winning Marketing Brief Marketing Analytics & Big Data Model Design Calculate Customer Lifetime Value & Design Customer Life Cycle Build Marketing Campaigns & Measure Success 25 Hands-on Exercises & Much More! This course is ideal for individuals who are Anyone who wants to become a marketing professional or All students who are excited about marketing and communication or Professionals with marketing career goals (regardless their background or current role) or Business owners and people who are planning to become entrepreneurs or Marketing and Business Executives or MBA graduates It is particularly useful for Anyone who wants to become a marketing professional or All students who are excited about marketing and communication or Professionals with marketing career goals (regardless their background or current role) or Business owners and people who are planning to become entrepreneurs or Marketing and Business Executives or MBA graduates.

Enroll now: The Complete Marketing Strategy with Hands-on Exercises

Summary

Title: The Complete Marketing Strategy with Hands-on Exercises

Price: $79.99

Average Rating: 4.74

Number of Lectures: 52

Number of Quizzes: 8

Number of Published Lectures: 52

Number of Published Quizzes: 8

Number of Curriculum Items: 60

Number of Published Curriculum Objects: 60

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Potentially Get Hired as a Marketing/Product/Brand Manager
Build Marketing Plan & Set up 4Ps of Marketing
Customer Segmentation with Data
Market Research & Understand Customer Needs
Product Management & Design/Launch of a Product
Leverage Pricing Strategies & Customer Psychology
Financial Business Case Development
Write Award-Winning Marketing Brief
Marketing Analytics & Big Data Model Design
Calculate Customer Lifetime Value & Design Customer Life Cycle
Build Marketing Campaigns & Measure Success
25 Hands-on Exercises & Much More!

Who Should Attend

Anyone who wants to become a marketing professional
All students who are excited about marketing and communication
Professionals with marketing career goals (regardless their background or current role)
Business owners and people who are planning to become entrepreneurs
Marketing and Business Executives
MBA graduates

Target Audiences

Anyone who wants to become a marketing professional
All students who are excited about marketing and communication
Professionals with marketing career goals (regardless their background or current role)
Business owners and people who are planning to become entrepreneurs
Marketing and Business Executives
MBA graduates

Learn from an Awarded Marketing Expert with experience in Fortune Global 500 Companies

Why is This Course Unique?

After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.

So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.

Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.

Is This Course Right for You?

Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.

You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.

What Will You Learn?

How to Build a Marketing Mix?
- 4P of Marketing with Real Life Examples
How to Target Right Customers?
- Market Segmentation with Real Life Examples and Exercises with Data
How to Understand Target Customer’s Need?
- Marketing Research with Question Examples
How to Design Right Product for Your Target Customer’s Need?
- Product Design Exercise
How to Launch a New Product?
- Go-To-Market Strategy
- Competitive Analysis with Exercise
- Value Propositions with Case Studies
How to Decide Right Price?
- Price Optimization with Demand Curves with Exercises
- Understanding Price Elasticity with Exercises
What are Psychological Pricing Strategies?
- Prospect Theory with Campaign Exercise
- Pricing Mind Games
How to Build a Financial Business Case?
- Full Structure and Detailed Exercise
How to Promote Your Product?
- Marketing Communications
- Digital Marketing with Example Campaigns
- 12 Important Marketing Terms
How to Write Perfect Marketing Brief?
- Full Structure and Award-Winning Brief Exercise
How to Measure Success of Your Campaign?
- Incremental Impact Calculations with Exercises
Where to Sell Your Product?
- Channel Marketing Strategy with Exercise
How to Increase Customer Value?
- Framework of CVM
- Calculation of Customer Lifetime Value with Exercise
How to Minimize Churn/Disconnection?
- Big Data Model Structure with Exercise
- Correlation Matrix Exercise
How to Build Perfect Life Cycle for Customers?
- Structure & Real-Life Brand Exercise
How to Build a Successful Campaign?
- Personalized Marketing with Campaign Examples
Extra: How to Innovate?
- Fishbone Technic with Exercise
- Hyper personalization in Marketing with Real Life Examples
Extra: How to use Microsoft Excel?
- Essential formulas & If function
- PivotTables
- Vlookup

Course Curriculum

Chapter 1: Understanding Strategic Framework of Marketing

Lecture 1: Introduction

Lecture 2: What is Marketing?

Lecture 3: Exercise 1 : Let's Shape Marketing Mix (The 4 Ps of Marketing)

Chapter 2: Who is Your Target Audience? : Market Segmentation

Lecture 1: What is Market Segmentation?

Lecture 2: Segmentation Types : Real Life Examples

Lecture 3: Exercise 2 & 3 : Let's Create Market Segmentation with Data

Lecture 4: How to Build & Leverage Segments? : Real Life Examples

Chapter 3: Understanding the Need of Your Target Audience : Market Research

Lecture 1: What is Market Research & Types of Market Research?

Lecture 2: Exercise 4 : Let's See Question Examples for Market Research?

Lecture 3: What is NPS (Net Promoter Score)? : Calculation Example

Chapter 4: How to Find The Right Solution for Customer Need? : Product Development

Lecture 1: How to Build Go-to-Market Strategy? : Product Marketing

Lecture 2: Exercise 5 : Let's Conduct a Competitive Analysis

Lecture 3: Creating Right Value Proposition for Product

Lecture 4: Exercise 6 : Let's Determine the Right Price with Economic Value Calculation

Lecture 5: Exercise 7 : Let's Design a Mobile Phone Based on Perceived Value

Lecture 6: McKinsey Case Study : Understanding Value Map for Products

Lecture 7: Golden Rules of Product Management : Real Life Examples

Chapter 5: How to Set Right Value for Product? : Pricing

Lecture 1: Understanding Different Pricing Strategies : Real Life Examples

Lecture 2: Exercise 8 & 9 : Let's Optimize Price with Market Demand Curves

Lecture 3: Exercise 10 : Let's Calculate Price Elasticity of Demand

Lecture 4: Understanding Customer Psychology & Exercise 11 : Prospect Theory

Lecture 5: Psychological Pricing Tricks & Exercise 12 : Let's Draw a Pricing Curve

Lecture 6: How to Build a Financial Business Case? : Structure & Tips

Lecture 7: Exercise 13 : Let's Build a Business Case!

Lecture 8: Exercise 14 : Let's Calculate Net Present Value & Return on Investment (ROI)

Chapter 6: How to Promote a Product? : Marketing Communications

Lecture 1: What is Marketing Communication (MarCom) & Objectives of MarCom?

Lecture 2: ATL & BTL & TTL Advertising : Real Life Example

Lecture 3: How to Build a MarCom Plan in an Organization? – Working with Agency

Lecture 4: Exercise 15 : Let's Write a Marketing Brief Together!

Lecture 5: Digital Marketing : Successful Real Life Campaign Examples

Lecture 6: 12 Important Marketing Terms You Should Know

Lecture 7: Exercise 16 : Let's Measure the Campaign Success via Target vs Control Groups

Lecture 8: Exercise 17 : Let's Measure the Digital Campaign Success via Incremental Revenue

Chapter 7: Where to Sell Your Product? : Channel Marketing

Lecture 1: What is Channel Marketing with Benefits & Risks?

Lecture 2: What are the Types of Channel Marketing Strategy? : Real Life Examples

Lecture 3: Exercise 18 : Let's Decide the Best Channel Strategy for a Manufacturer

Lecture 4: Channel Marketing Strategy of Apple Brand

Chapter 8: How to Make Most of the Existing Customers? : Base Marketing

Lecture 1: What is Base Marketing?

Lecture 2: Who Needs Base Marketing? (Customer Value Management)

Lecture 3: Understanding the Framework of Base Marketing (CVM) : Real Life Examples

Lecture 4: Customer as Investment : Customer Lifetime Value

Lecture 5: Exercise 19 : Let's Calculate the Customer Lifetime Value (CLV)

Lecture 6: Understanding Churn Management & Retention Strategies

Lecture 7: Exercise 20 : Let's Evaluate the Accuracy of a Big Data Churn Model

Lecture 8: Exercise 21 : Let's Build a Customer Lifecycle Program!

Lecture 9: Exercise 22: Let's Build Personalized Marketing Campaigns & Real Life Examples

Lecture 10: Campaign Management with Exercise 23 : Let's Build an Outbound Campaign

Chapter 9: EXTRA : Innovation & Microsoft Excel Tips

Lecture 1: What is Innovation & Fishbone Technic?

Lecture 2: Exercise 24 : Let's Solve a Problem with Fishbone Technic!

Lecture 3: What is the Next Level of Marketing? : Real Life Examples

Lecture 4: Exercise 25 : Microsoft Excel Tips (If Function, PivotTables, Vlookup)

Lecture 5: Congratulations & Thank You!

Instructors

Tonguc Akbas
Marketing Manager

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 26 votes
5 stars: 115 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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