Product Management & Marketing: Personas

Product Management & Marketing: Personas, available at $22.99, has an average rating of 3.8, with 29 lectures, 16 quizzes, based on 532 reviews, and has 3132 subscribers.

You will learn about Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans. Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business. Expand your marketing experience as you build and hone your persona skills online and on your schedule. Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes. Discover how to collaborate with your colleagues as your work the persona exercise. Earn the B2B persona certificate, showing your mastery of this important tool. This course is ideal for individuals who are Product Marketing Managers or Product Managers or Product Engineering Managers or Product Owners or Marketing Communications Managers or Marcom Managers It is particularly useful for Product Marketing Managers or Product Managers or Product Engineering Managers or Product Owners or Marketing Communications Managers or Marcom Managers.

Enroll now: Product Management & Marketing: Personas

Summary

Title: Product Management & Marketing: Personas

Price: $22.99

Average Rating: 3.8

Number of Lectures: 29

Number of Quizzes: 16

Number of Published Lectures: 19

Number of Published Quizzes: 12

Number of Curriculum Items: 45

Number of Published Curriculum Objects: 31

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans.
Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business.
Expand your marketing experience as you build and hone your persona skills online and on your schedule.
Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes.
Discover how to collaborate with your colleagues as your work the persona exercise.
Earn the B2B persona certificate, showing your mastery of this important tool.

Who Should Attend

Product Marketing Managers
Product Managers
Product Engineering Managers
Product Owners
Marketing Communications Managers
Marcom Managers

Target Audiences

Product Marketing Managers
Product Managers
Product Engineering Managers
Product Owners
Marketing Communications Managers
Marcom Managers

This course is about building “buyer personas” for business-to-business (B2B) markets.

How good are you are preparing a persona as part of your go-to-market plan?
And, how creative can you be if you don’t have a market research budget?

I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked — the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

This course contains:

Approximately 2 hours of video lectures.
Detailed description of my 10-step persona building process.
Download my persona template and learn about the 3 most critical components.
Examples of real personas created by real marketers in B2B companies.
Quizzes to test your knowledge.
Answers to frequently asked questions.
And more!

Course Curriculum

Chapter 1: Introduction to B2B buyer personas

Lecture 1: Persona Introduction

Lecture 2: What does not having a persona look like?

Lecture 3: What is a persona?

Lecture 4: Exercise 1

Chapter 2: Getting started

Lecture 1: 10-Step Process Overview

Lecture 2: Step 1: Clarify your marketing objectives

Lecture 3: Step 2: Gather your resources

Lecture 4: Step 3: Form a team

Chapter 3: Working the persona template

Lecture 1: Step 4: Demographics – Who are they?

Lecture 2: Step 5: Where do they work?

Lecture 3: Step 6: Psychographics – Why do they behave like they do?

Lecture 4: Step 7: Examples

Chapter 4: Using the persona

Lecture 1: Step 8: Socialize it

Lecture 2: Step 9: Apply it

Lecture 3: Step 10: Learn from it

Chapter 5: Moving forward: Bring your own persona to life

Lecture 1: Exercise 2: Build your own persona

Lecture 2: Frequently Asked Questions

Lecture 3: Conclusion & additional resources

Chapter 6: More marketing best-practices courses

Lecture 1: Check out our other marketing best-practices courses on Udemy.

Instructors

Mike Gospe
Author of the "Marketing High Ground"

Rating Distribution

1 stars: 6 votes
2 stars: 11 votes
3 stars: 105 votes
4 stars: 233 votes
5 stars: 177 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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