The Complete Google AdWords

The Complete Google AdWords, available at $19.99, with 39 lectures, 1 quizzes.

You will learn about • Complete A to Z Knowledge about Google AdWords by experts • Fundamentals of AdWords • Auction Insights • Budget & Bidding • Campaigns for YouTube • Extensions • Google Search Works • How to build and identify Audiences • How to Link Google AdWords with Analytics • Landing Page & Ad copy • Setting up the campaign • Conversion Auction • Pixels on Analytics • Remarketing • Responsive search ads • How to integrate map link • Parameters to Rank Higher on Google • Keywords • Targeting • Experts Recommendations This course is ideal for individuals who are Beginners curious about marketing and business or Marketing Students or Business Owners or Entrepreneurs or Marketing Professionals It is particularly useful for Beginners curious about marketing and business or Marketing Students or Business Owners or Entrepreneurs or Marketing Professionals.

Enroll now: The Complete Google AdWords

Summary

Title: The Complete Google AdWords

Price: $19.99

Number of Lectures: 39

Number of Quizzes: 1

Number of Published Lectures: 39

Number of Published Quizzes: 1

Number of Curriculum Items: 40

Number of Published Curriculum Objects: 40

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

• Complete A to Z Knowledge about Google AdWords by experts
• Fundamentals of AdWords
• Auction Insights
• Budget & Bidding
• Campaigns for YouTube
• Extensions
• Google Search Works
• How to build and identify Audiences
• How to Link Google AdWords with Analytics
• Landing Page & Ad copy
• Setting up the campaign
• Conversion Auction
• Pixels on Analytics
• Remarketing
• Responsive search ads
• How to integrate map link
• Parameters to Rank Higher on Google
• Keywords
• Targeting
• Experts Recommendations

Who Should Attend

Beginners curious about marketing and business
Marketing Students
Business Owners
Entrepreneurs
Marketing Professionals

Target Audiences

Beginners curious about marketing and business
Marketing Students
Business Owners
Entrepreneurs
Marketing Professionals

Go from Beginner to Advanced

Google the biggest giant of tech makes around 90% of its revenue through Google ads and is a multi-billion dollar project

Google Ads course dedicated to teaching advanced strategies & practice! | Learn and become a Google AdWords Expert in just 2 hours.

2 Sections, 37 videos, and over 2-hour worth of advanced Google Ads training. From the theory, all the way through to hands on practice, take your Google Ads skills to the next level.

Our instructor Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience working with prestigious brands and agencies) has designed this course using his real-life experiences and examples.

A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.

Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend – from targeting, to research, to writing compelling ads, to campaign optimization.

You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with the knowledge, and ready to run your business.

Each lesson includes:

An in-depth video lesson
A screencast walk through using a live AdWords account

The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, considering their practicality and usefulness.

I hope you enjoy the courses!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: Introduction to Google ads

Lecture 3: Keyword Planner

Lecture 4: Slide – Is it better to bid on a Low or a high competition

Lecture 5: Landing Page & Ad copy

Lecture 6: How Google Search Works

Lecture 7: New Camapaign

Lecture 8: New Conversion Action

Lecture 9: New Campaign continued

Lecture 10: How to Identify Audiences

Lecture 11: Budget & Bidding

Lecture 12: Setting up the campaign

Lecture 13: Responsive search ads

Lecture 14: Extensions

Lecture 15: How to integrate Map Link

Lecture 16: Parameters to rank higher on Google

Lecture 17: Excluding Keywords

Lecture 18: Auction insights

Lecture 19: Recommendations

Lecture 20: Targeting

Lecture 21: Remarketing

Lecture 22: How to Link Google Adwords with Analytics

Lecture 23: Placing Pixels on Analytics

Lecture 24: Pixels on all pages

Lecture 25: Ad Preview

Lecture 26: Campaigns for You Tube

Chapter 2: Campaign

Lecture 1: New Campaign

Lecture 2: Store Visit Campaign

Lecture 3: Shopping Ads

Lecture 4: Smart ads

Lecture 5: Discovery ads

Lecture 6: Display ads

Lecture 7: How to measure performance ?

Lecture 8: Attribution

Lecture 9: How does one click for a paid ad and then go to organic ad ?

Lecture 10: Overview of Tools

Lecture 11: Search Terms

Lecture 12: What Search Terms to use for a New Product Launch

Lecture 13: Dynamic ads for Google

Chapter 3: Quiz

Instructors

Abhishek Rajpurohit
Co founder at Beeing Social & Chief Educator at CDMC

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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