Updated 6 courses in 1 Branding fundamentals for FMCG/CPG

Updated 6 courses in 1 Branding fundamentals for FMCG/CPG, available at $54.99, has an average rating of 4.5, with 43 lectures, 7 quizzes, based on 67 reviews, and has 463 subscribers.

You will learn about How to plan for advertising The phases of communication development What is the brand profile and how to define it for your brand How to judge communication in an effective and professional way How to identify crucial Issues and opportunities for your brand What is a marketing concept: innovation, communication and activation concepts What are range architecture and range extensions and how to plan for them This course is ideal for individuals who are Intermediate brand marketing professionals or Brand managers or FMCG/CPG marketing managers It is particularly useful for Intermediate brand marketing professionals or Brand managers or FMCG/CPG marketing managers.

Enroll now: Updated 6 courses in 1 Branding fundamentals for FMCG/CPG

Summary

Title: Updated 6 courses in 1 Branding fundamentals for FMCG/CPG

Price: $54.99

Average Rating: 4.5

Number of Lectures: 43

Number of Quizzes: 7

Number of Published Lectures: 43

Number of Published Quizzes: 7

Number of Curriculum Items: 50

Number of Published Curriculum Objects: 50

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

How to plan for advertising
The phases of communication development
What is the brand profile and how to define it for your brand
How to judge communication in an effective and professional way
How to identify crucial Issues and opportunities for your brand
What is a marketing concept: innovation, communication and activation concepts
What are range architecture and range extensions and how to plan for them

Who Should Attend

Intermediate brand marketing professionals
Brand managers
FMCG/CPG marketing managers

Target Audiences

Intermediate brand marketing professionals
Brand managers
FMCG/CPG marketing managers

More than 3 hours video and unique tools for a special 6 courses in 1 in branding: Brand Profile, Promo and Activation, Concept writing, Issues and Opportunities, Range Architecture and Range Extension.

Update: new section added on basic digital marketing concepts!

This course covers some basic foundation of brand marketing and communication that you won’t find anywhere here, specially tailored for FMCG / CPG marketers.

The course is structured in 6 sections that cover the following topics:

· What is a brand profile and how you define it for your brand. This will help defining the key brand positioning and you will learn how to plan for it, whether working alone or with your marketing team.

· What are brand architecture, range architecture, communication architecture and how to plan for them. Most importantly we discuss why and when those tools are relevant.

· What is a marketing concept and how to write one. We discuss what are the differences between NPD concepts, communication concepts or activation concepts

· How to define crucial issues and opportunities that are affecting your brand in order to define the root cause that you need to address with one of the leverages of the marketing mix, with a focus on communication

· How to develop and judge communication adopting a simple framework

· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve

We use powerpoint slides that are provided to help following the videos.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: The Brand Profile: a tool to summarise brand positioning

Lecture 1: Introduction to Brand Profile

Lecture 2: Brand Profile

Lecture 3: Brand Profile: implications

Chapter 3: Promotion and activation

Lecture 1: What are promotions and activations?

Lecture 2: Promotion mechanics and marketing objectives

Lecture 3: What does it make a good promotion concept

Lecture 4: The promotion concept

Chapter 4: Concept writing

Lecture 1: Concept writing introduction

Lecture 2: What does it make a marketing concept?

Lecture 3: Insight, Main idea and pay off: details

Lecture 4: What works and what doesn't in concept writing

Chapter 5: Issues and opportunities

Lecture 1: Issues and opportunities: observations vs. insights

Lecture 2: Issues and opportunities: growth dynamics

Lecture 3: Issues and opportunities: 6 P's

Lecture 4: Issues and opportunities: how do brands grow?

Chapter 6: Range Architecture in FMCG

Lecture 1: What is Range Architecture in FMCG

Lecture 2: Range Architecture implications

Lecture 3: How does range architecture grow?

Lecture 4: How to define our range architecture?

Lecture 5: How to evaluate our range architecture?

Chapter 7: Range extension

Lecture 1: Range extension introduction

Lecture 2: Range extension: what to do

Lecture 3: Range extension: the opportunity matrix

Chapter 8: Developing communication

Lecture 1: Introduction to communication development

Lecture 2: Developing communication part 1

Lecture 3: Developing communication: the logic of the brief

Lecture 4: Developing communication: the problem

Lecture 5: Developing communication: the target

Lecture 6: Developing communication: the insight

Lecture 7: Developing communication: the message

Lecture 8: Developing communication: the campaign idea

Lecture 9: Developing communication: the response

Chapter 9: Judging communication

Lecture 1: Judging communication

Chapter 10: Basic in digital marketing

Lecture 1: WHY: setting objectives in the digital landscape

Lecture 2: WHY: setting objectives online

Lecture 3: WHO: consumer's digital journey

Lecture 4: WHO: Marketing funnel

Lecture 5: WHAT: type of ads in digital marketing

Lecture 6: WHAT: types of digital ads

Lecture 7: WHERE: digital media planning approach

Lecture 8: WHERE: digital media planning

Lecture 9: Bonus lecture

Instructors

Massimiliano La Franca
Planer former marketer former actor forme policeman…

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 8 votes
4 stars: 16 votes
5 stars: 41 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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