Produce your company's winning marketing strategy
Produce your company's winning marketing strategy, available at $27.99, has an average rating of 3.75, with 11 lectures, based on 55 reviews, and has 263 subscribers.
You will learn about Are you stuck writing your business or marketing plan?! This course will guide you. By the end of this course, you will have your marketing strategy/ marketing plan written and ready to activate! It takes you through a step-by-step process to write your plan with objectives and KPIs. Your written plan will be informed and this course shows you how to use your research to inform the plan. As part of the process you'll conduct: market research, competitor analysis, customer research, setting KPIs and working out ROI This course is ideal for individuals who are Director or Business Owner or Marketing Director or Head of Marketing or Marketing Manager or Sales Manager or Marketing It is particularly useful for Director or Business Owner or Marketing Director or Head of Marketing or Marketing Manager or Sales Manager or Marketing.
Enroll now: Produce your company's winning marketing strategy
Summary
Title: Produce your company's winning marketing strategy
Price: $27.99
Average Rating: 3.75
Number of Lectures: 11
Number of Published Lectures: 11
Number of Curriculum Items: 11
Number of Published Curriculum Objects: 11
Original Price: £59.99
Quality Status: approved
Status: Live
What You Will Learn
- Are you stuck writing your business or marketing plan?! This course will guide you.
- By the end of this course, you will have your marketing strategy/ marketing plan written and ready to activate!
- It takes you through a step-by-step process to write your plan with objectives and KPIs.
- Your written plan will be informed and this course shows you how to use your research to inform the plan.
- As part of the process you'll conduct: market research, competitor analysis, customer research, setting KPIs and working out ROI
Who Should Attend
- Director
- Business Owner
- Marketing Director
- Head of Marketing
- Marketing Manager
- Sales Manager
- Marketing
Target Audiences
- Director
- Business Owner
- Marketing Director
- Head of Marketing
- Marketing Manager
- Sales Manager
- Marketing
This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you’ll have produced your company’s plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You’ll then learn how to create your plan (using your research to inform you) before finally overlaying your budgets and KPIs.
Course Curriculum
Chapter 1: Welcome
Lecture 1: Introduction
Lecture 2: Overview of the course
Chapter 2: Module one, RESEARCH
Lecture 1: Module overview and PESTEL
Lecture 2: Industry and Competitor Analysis
Lecture 3: Quick signpost! You've almost made it through the research phase!
Lecture 4: Customer Research
Lecture 5: Internal Analysis and SWOT
Chapter 3: Module two, SETTING YOUR MARKETING PRIORITIES
Lecture 1: Setting the marketing priorities
Chapter 4: Module three, CREATING THE PLAN!
Lecture 1: Creating the plan
Chapter 5: Module four, SETTING TARGETS AND MEASURES
Lecture 1: Setting targets and measures
Chapter 6: Final note from Steph
Lecture 1: Summary note from Steph
Instructors
-
Stephanie Gentle
Marketing Coach and Founder of stephgentle.com
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 12 votes
- 4 stars: 14 votes
- 5 stars: 25 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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