Strategic Brand Management
Strategic Brand Management, available at $19.99, has an average rating of 3, with 29 lectures, based on 30 reviews, and has 98 subscribers.
You will learn about Learn about brand positioning Learn about customer based brand equity Brand elements to build brand equity Marketing programs to build brand equity Learn integrated marketing communication to build brand equity Learn about brand association to build brand equity Measuring outcomes of brand equity Developing brand equity measurement Measuring outcomes of brand equity This course is ideal for individuals who are everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc It is particularly useful for everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc.
Enroll now: Strategic Brand Management
Summary
Title: Strategic Brand Management
Price: $19.99
Average Rating: 3
Number of Lectures: 29
Number of Published Lectures: 29
Number of Curriculum Items: 29
Number of Published Curriculum Objects: 29
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn about brand positioning
- Learn about customer based brand equity
- Brand elements to build brand equity
- Marketing programs to build brand equity
- Learn integrated marketing communication to build brand equity
- Learn about brand association to build brand equity
- Measuring outcomes of brand equity
- Developing brand equity measurement
- Measuring outcomes of brand equity
Who Should Attend
- everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc
Target Audiences
- everybody, non profit organizations, managers, consultants, Brand managers,students, donors, directors etc
Branding or bran is considered important not only for companies but they carry equal importance for customers or consumers. From the consumers point of view, brands becomes important for various reasons let us explore some of them. Brands for a customer will indicate commitment towards quality from sellers there by reducing time spent in coming to purchase decision. Brand for companies will indicate a sort of benchmark in quality as well as customer expectation, a point of differentiation from competitors and a steady stream of profit.
Brand equity is a good barometer to understand past action and future course of action for marketers, who are active in formulating strategies for a given brand. If in present, customers has developed favorable attitude towards the brand it is clear indication that past investment have found there mark. The present also leads the way how marketers should plan future course, as to achieved desired results. But one aspect is absolutely clear that brand knowledge is a key factor in establishing brand equity.
Customer based brand equity results in creation of strong brand and this is achieved when brand awareness and image are at high level. But how to create a strong brand based brand equity.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Introduction to strategic brand management
Lecture 3: Brand positioning strategy
Lecture 4: Customer based brand equity
Chapter 2: Brand Elements To Build Brand Equity
Lecture 1: Great recall power
Lecture 2: Application of brand element
Lecture 3: Brand name
Lecture 4: Brand slogan
Chapter 3: Marketing Programs To Build Brand Equity
Lecture 1: Marketing programs or strategies
Lecture 2: Traditional marketing activities
Lecture 3: Product remains first frontiers for consumer to create opinion for brand
Lecture 4: Pricing is crucial for brand image
Chapter 4: Integrated Marketing Communication To Build Brand Equity
Lecture 1: Marketing communications
Lecture 2: Present state of brand awareness and brand image
Chapter 5: Brand Association To Build Brand Equity
Lecture 1: Leverage secondary brand
Lecture 2: Country of origin
Lecture 3: Co – branding
Lecture 4: Usage of logos
Chapter 6: Developing Brand Equity Measurement And Management Systems
Lecture 1: Indirect and direct measurement
Lecture 2: Marketing investment design
Lecture 3: Tracking system
Chapter 7: Measuring Sources Of Brand Equity
Lecture 1: Questionnaires format
Lecture 2: Quantitative techniques
Chapter 8: Measuring Outcomes Of Brand Equity
Lecture 1: Brand based comparative methods
Lecture 2: Marketing based methods
Lecture 3: Conjoint / holistic methods
Chapter 9: Important Strategic Branding Issues
Lecture 1: Marketing brand overtime
Lecture 2: Brands over geographical boundaries
Lecture 3: Building strong brand equity
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 1 votes
- 3 stars: 3 votes
- 4 stars: 3 votes
- 5 stars: 18 votes
Frequently Asked Questions
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