Product Marketing Fundamentals
Product Marketing Fundamentals, available at $59.99, has an average rating of 4.37, with 15 lectures, based on 517 reviews, and has 2296 subscribers.
You will learn about Product Marketing Fundamentals Product Marketing Framework Product Marketing role broken down The product lifecycle How to work with product management Is product marketing right for you Product marketing career ladder The differences between product management & product marketing This course is ideal for individuals who are product marketing or marketing or product management or content marketing or sales enablement or social media It is particularly useful for product marketing or marketing or product management or content marketing or sales enablement or social media.
Enroll now: Product Marketing Fundamentals
Summary
Title: Product Marketing Fundamentals
Price: $59.99
Average Rating: 4.37
Number of Lectures: 15
Number of Published Lectures: 15
Number of Curriculum Items: 15
Number of Published Curriculum Objects: 15
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Product Marketing Fundamentals
- Product Marketing Framework
- Product Marketing role broken down
- The product lifecycle
- How to work with product management
- Is product marketing right for you
- Product marketing career ladder
- The differences between product management & product marketing
Who Should Attend
- product marketing
- marketing
- product management
- content marketing
- sales enablement
- social media
Target Audiences
- product marketing
- marketing
- product management
- content marketing
- sales enablement
- social media
The product marketing role is notoriously tricky to pin down and define. The type of product you market, stage of growth your company’s at, industry you’re in, and so much more, can impact how you execute your role.
This fundamentals class brings clarity to the product marketing position to ensure you’re fully up-to-speed with what’s an exciting and multi-faceted role, that sits at the intersection of organizations large and small.
By the end, you’ll walk away with a clear roadmap of the stages you need to nail to successfully get products to market – and keep them there, and a shorthand explanation of how to get the rest of your company to rally around your function.
Once you’re enrolled, you’ll gain access to 3 hours of:
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Instructor-led presentations on everything from product marketing frameworks to the product manager and product marketing relationship
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In-depth guest footage from product marketing experts from organizations like Lyft & TikTok
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Industry-standard frameworks to guide your day-to-day and career progression
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Discounts for continued professional PMM development & product marketing certification opportunities.
Who is this course for?
This course is for anyone who has an interest in or passion for product marketing. If you’re looking to transition into the industry or are new to the role, it’ll provide you with a solid understanding of not only what’s expected of you, but what you can expect from product marketing.
Somewhat of a product marketing veteran? Not a problem. The product marketing landscape’s constantly evolving and this fundamentals session is centered on only up-to-date info.
Struggling to get the rest of your org to understand what it is you do? Send them on this course. They’ll walk away with an incredibly accurate overview of what it is you do, the impact you deliver, and how you can leverage each other’s skillsets moving forwards.
Why pick Product Marketing Alliance?
We’re home to the world’s largest community of product marketers. By a long stretch.
Everything we do’s centered on the very latest trends, practices and demands we see in our community, so you know you’re only working off cutting-edge info.
Plus, with PMMs at orgs like Google, Microsoft, LinkedIn, Lyft and Adobe in our network, you know you’re working off the very best, tried and tested formulas.
Course Curriculum
Chapter 1: Product Marketing Fundamentals [1 min]
Lecture 1: Welcome [1 min]
Chapter 2: What is product marketing? [40 mins]
Lecture 1: What is product marketing?
Lecture 2: 101 definitions of product marketing
Lecture 3: The PMM role broken down
Lecture 4: What is product marketing slide deck
Chapter 3: The product marketing framework [14 mins]
Lecture 1: The product marketing framework
Lecture 2: Product Marketing Framework Video
Lecture 3: The product lifecycle
Chapter 4: Product marketing Vs Product Management (PMM vs PM) [39 mins]
Lecture 1: The differences between product management & product marketing
Lecture 2: How to work with product
Lecture 3: Product marketing and product management dynamic duo
Chapter 5: Starting a successful career in product marketing [31 mins]
Lecture 1: Is product marketing right for you?
Lecture 2: Product marketing career table
Lecture 3: Learn. Level-up. Lead.
Lecture 4: Bonus Lecture
Instructors
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Richard King
Founder, Product Marketing Alliance
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 9 votes
- 3 stars: 74 votes
- 4 stars: 208 votes
- 5 stars: 224 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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