Power-Up Your Retail Media Strategy

Power-Up Your Retail Media Strategy, available at $129.99, has an average rating of 3.5, with 42 lectures, 1 quizzes, based on 2 reviews, and has 6 subscribers.

You will learn about Gain and understanding of what Retail Media is and how brands, agencies and tech platforms are using it today. Understand how Sponsored Products and Sponsored Display are used in Retail Media and discover best-practice for its implementation Understand the essential role that measurement and KPIs play in Retail Media Learn how to create a Retail Media strategy This course is ideal for individuals who are Advertising and marketing professionals who are looking to harness the power of Retail Media for their clients. It is particularly useful for Advertising and marketing professionals who are looking to harness the power of Retail Media for their clients.

Enroll now: Power-Up Your Retail Media Strategy

Summary

Title: Power-Up Your Retail Media Strategy

Price: $129.99

Average Rating: 3.5

Number of Lectures: 42

Number of Quizzes: 1

Number of Published Lectures: 42

Number of Published Quizzes: 1

Number of Curriculum Items: 44

Number of Published Curriculum Objects: 44

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Gain and understanding of what Retail Media is and how brands, agencies and tech platforms are using it today.
Understand how Sponsored Products and Sponsored Display are used in Retail Media and discover best-practice for its implementation
Understand the essential role that measurement and KPIs play in Retail Media
Learn how to create a Retail Media strategy

Who Should Attend

Advertising and marketing professionals who are looking to harness the power of Retail Media for their clients.

Target Audiences

Advertising and marketing professionals who are looking to harness the power of Retail Media for their clients.

There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time. Now’s your chance to become an expert in the fastest growing digital advertising channel ever!

During this Advertising Week course, we’ll be going through everything your need to know about Retail Media. What is it? What are the different types of Retail Media? What are the measures and KPIs?

We’ve included insights from global thought-leaders in the space talking at Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now – and where it’s heading in the future.

Sp, what’s included?

Everything you need to know about Retail Media – taught by experts in the space including, agencies, tech providers and brands.
All the topics to get you to advanced level – from understanding Retail Media to advanced measurement and KPIs to execution.
Discover how leading brands, agencies and ad tech platforms harness the power of Retail Media today.
Your end-of-course assessment project puts all your learning together to build your own Retail Media strategy.
Learn from brands including, Criteo, Best Buy, Dentsu, Yahoo, Publicis Groupe, The Mars Agency, Marriott and Roundel.

Course Curriculum

Chapter 1: Welcome!

Lecture 1: Welcome to Your Course

Lecture 2: Meet the Team

Lecture 3: Course Overview

Chapter 2: Understanding Retail Media

Lecture 1: What is Retail Media and Why is it Important Now?

Lecture 2: The Third Wave of Digital Advertising

Lecture 3: AW Insight: What's Next in Shopping Commerce With PubMatic

Lecture 4: What Does Retail Media Look Like?

Lecture 5: What's Behind the Growth of Retail Media?

Lecture 6: Retail Media Insights

Lecture 7: AW Insight: Retail Media Insights

Lecture 8: What Connects All Retail Media Networks?

Chapter 3: Creating Your Retail Media Strategy

Lecture 1: Creating Your Retail Media Strategy

Lecture 2: The Retail Media Landscape

Lecture 3: Get Your Objectives Right

Lecture 4: AW Insight: Retail Media is More Than You Think

Lecture 5: Applying the Marketing Funnel

Lecture 6: Map Brand Objectives to Ad Types

Lecture 7: Selecting Your Retail Media Network

Lecture 8: AW Insight: It Pays to Network

Chapter 4: Sponsored Products in Retail Media

Lecture 1: Sponsored Products in Retail Media

Lecture 2: How do Sponsored Products Actually Work?

Lecture 3: What Makes a Good Sponsored Search Campaign

Lecture 4: Setting Up Sponsored Products Campaigns

Lecture 5: Keyword Strategy Overview

Lecture 6: Keyword Strategy Steps

Lecture 7: Budgets and Strategies

Lecture 8: AW Insight: The Future of Commerce Media

Chapter 5: Sponsored Display in Retail Media

Lecture 1: Sponsored Display in Retail Media

Lecture 2: How Do Sponsored Display Ads Actually Work?

Lecture 3: How to Setup Sponsored Display Ad Campaigns

Lecture 4: Creative and Execution Strategies

Lecture 5: DSP, Audience Extension and CTV

Lecture 6: AW Insight: The Programmatic Perspective

Lecture 7: AW Insight: The Programmatic Perspective (Video)

Chapter 6: Measurement & KPIs

Lecture 1: Measurement & KPIs

Lecture 2: What is Being Measured in Retail Media?

Lecture 3: The Ultimate List of Metrics That Matter in Retail Media

Lecture 4: Apply the Metrics That Matter in Context

Chapter 7: Case Study

Lecture 1: Bringing Retail Media to Life

Lecture 2: Case Study: Califia Farms

Chapter 8: Assessment

Lecture 1: Assessment Instructions

Chapter 9: Congratulations!

Lecture 1: Congratulations on Completing the Course

Instructors

Advertising Week
Learn. Grow. Lead. With AWLearn by Advertising Week.

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3 stars: 1 votes
4 stars: 1 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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