Beginners Guide to Google Ads Course

Beginners Guide to Google Ads Course, available at $19.99, has an average rating of 4.75, with 44 lectures, based on 11 reviews, and has 45 subscribers.

You will learn about Grasp the fundamental principles of google ads & how search ads work. Understand how Google Ads fits within the broader digital marketing ecosystem. Learn about various Google Ads campaign types like Search, Display, Shopping, Video, and App campaigns. Know when and how to use each campaign type effectively. Master the art of keyword research using tools like the Keyword Planner. Understand keyword match types and their significance in targeting. Learn to write compelling ad copies that resonate with the target audience. Understand the role and application of ad extensions to enhance visibility and clicks. Dive deep into audience segmentation and learn to target users based on demographics, interests, behaviors, and more. Understand the power of remarketing and how to set up remarketing lists. Understand how budget allocation works in Google Ads. Explore various bidding strategies and know how to select the best one based on campaign objectives. Recognize the importance of a relevant and user-friendly landing page for better ad performance. Learn about Quality Score, its components, and strategies to optimize google ads Master the art of A/B testing and iterative optimization for continuous improvement. Delve into more complex tools and features like Dynamic Search Ads, Ad Scheduling, and Location Targeting. Identify frequent pitfalls and challenges in Google Ads and learn strategies to avoid them. Explore career opportunities and trajectories for professionals proficient in Google Ads. This course is ideal for individuals who are Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes. or Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it. or Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers. or Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set. or Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients. or Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape. or Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively. or E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform. or Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects. or Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools. or Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better. It is particularly useful for Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes. or Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it. or Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers. or Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set. or Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients. or Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape. or Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively. or E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform. or Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects. or Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools. or Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.

Enroll now: Beginners Guide to Google Ads Course

Summary

Title: Beginners Guide to Google Ads Course

Price: $19.99

Average Rating: 4.75

Number of Lectures: 44

Number of Published Lectures: 44

Number of Curriculum Items: 44

Number of Published Curriculum Objects: 44

Original Price: ₹3,299

Quality Status: approved

Status: Live

What You Will Learn

• Grasp the fundamental principles of google ads & how search ads work.
• Understand how Google Ads fits within the broader digital marketing ecosystem.
• Learn about various Google Ads campaign types like Search, Display, Shopping, Video, and App campaigns.
• Know when and how to use each campaign type effectively.
• Master the art of keyword research using tools like the Keyword Planner.
• Understand keyword match types and their significance in targeting.
• Learn to write compelling ad copies that resonate with the target audience.
• Understand the role and application of ad extensions to enhance visibility and clicks.
• Dive deep into audience segmentation and learn to target users based on demographics, interests, behaviors, and more.
• Understand the power of remarketing and how to set up remarketing lists.
• Understand how budget allocation works in Google Ads.
• Explore various bidding strategies and know how to select the best one based on campaign objectives.
• Recognize the importance of a relevant and user-friendly landing page for better ad performance.
• Learn about Quality Score, its components, and strategies to optimize google ads
• Master the art of A/B testing and iterative optimization for continuous improvement.
• Delve into more complex tools and features like Dynamic Search Ads, Ad Scheduling, and Location Targeting.
• Identify frequent pitfalls and challenges in Google Ads and learn strategies to avoid them.
• Explore career opportunities and trajectories for professionals proficient in Google Ads.

Who Should Attend

• Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.
• Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.
• Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.
• Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.
• Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.
• Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.
• Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.
• E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.
• Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.
• Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.
• Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.

Target Audiences

• Complete Beginners: Those who have little to no knowledge about Google Ads but are keen to learn how to use it for advertising purposes.
• Small Business Owners: Entrepreneurs or small business operators looking to advertise their products or services online and wanting to get the best out of it.
• Startups: Startups wanting to gain visibility in the digital space and aiming for cost-effective ways to reach potential customers.
• Digital Marketing Enthusiasts: Individuals looking to delve into or pivot towards a career in digital marketing and wanting to add Google Ads expertise to their skill set.
• Freelancers: Those offering digital marketing services and wanting to expand their skill set to offer Google Ads management to clients.
• Traditional Marketers: Marketing professionals from traditional backgrounds wanting to upskill and familiarize themselves with the digital advertising landscape.
• Bloggers & Content Creators: Individuals with blogs, YouTube channels, or other content platforms who want to promote their content more effectively.
• E-commerce Store Owners: Those running online stores and looking to drive more traffic and sales through Google's advertising platform.
• Students: Marketing, business, or IT students aiming to get practical knowledge and a potential certification to enhance their resume and job prospects.
• Career Switchers: Professionals from other sectors who see the potential in digital marketing and want to understand one of its cornerstone tools.
• Agencies: New or existing agencies that want their team members to be trained in Google Ads to serve clients better.