Marketing Success Programme for SMEs and sole traders

Marketing Success Programme for SMEs and sole traders, available at $19.99, has an average rating of 5, with 47 lectures, 11 quizzes, based on 2 reviews, and has 19 subscribers.

You will learn about Learn how to write a marketing programme for your SME or sole trader business 48 bite size videos and 62 editable downloadable templates Create your marketing strategy, positioning statement and USP Build your essential marketing pillars that you can use in all your campaigns Learn how to implement offline and digital marketing to grow your business profitably Create a six month tactical action plan that tells you what marketing to do when – bespoke to your business This programme works for both B2B and B2C or Retail or Ecommerce This course is ideal for individuals who are Business with between 1 and 50 people or Sole traders or Marketing professionals wanting a refresh or Consultants wanting a framework to share with their clients (eg business coaches / accountants etc) or People beginning a career in marketing or People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business or B2B or B2C or Retail or Ecommerce It is particularly useful for Business with between 1 and 50 people or Sole traders or Marketing professionals wanting a refresh or Consultants wanting a framework to share with their clients (eg business coaches / accountants etc) or People beginning a career in marketing or People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business or B2B or B2C or Retail or Ecommerce.

Enroll now: Marketing Success Programme for SMEs and sole traders

Summary

Title: Marketing Success Programme for SMEs and sole traders

Price: $19.99

Average Rating: 5

Number of Lectures: 47

Number of Quizzes: 11

Number of Published Lectures: 47

Number of Published Quizzes: 11

Number of Curriculum Items: 58

Number of Published Curriculum Objects: 58

Original Price: £24.99

Quality Status: approved

Status: Live

What You Will Learn

Learn how to write a marketing programme for your SME or sole trader business
48 bite size videos and 62 editable downloadable templates
Create your marketing strategy, positioning statement and USP
Build your essential marketing pillars that you can use in all your campaigns
Learn how to implement offline and digital marketing to grow your business profitably
Create a six month tactical action plan that tells you what marketing to do when – bespoke to your business
This programme works for both B2B and B2C or Retail or Ecommerce

Who Should Attend

Business with between 1 and 50 people
Sole traders
Marketing professionals wanting a refresh
Consultants wanting a framework to share with their clients (eg business coaches / accountants etc)
People beginning a career in marketing
People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business
B2B or B2C or Retail or Ecommerce

Target Audiences

Business with between 1 and 50 people
Sole traders
Marketing professionals wanting a refresh
Consultants wanting a framework to share with their clients (eg business coaches / accountants etc)
People beginning a career in marketing
People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business
B2B or B2C or Retail or Ecommerce

Do you crave marketing direction? Do you want a customer attraction system?

If the answer is yes . . .

You need a marketing plan.

A repeatable process that gets results.

I have been writing and implementing marketing plans for small and medium-sized businesses for 20+ years.

I have seen the huge difference a marketing plan can make to a small business. From dabbling at marketing with random communications to a laser-sharp plan focused on your ideal customers. Results skyrocket.

Everything I have learnt about small business marketing is available to you through the Marketing Success Programme.

You don’t need to re-create the wheel. I’ve done the work for you.

Does your business have between 1 and 50 people? Are you looking for more business? Do you want a marketing system? A marketing plan? Do you wish you knew where to start?

Do you want an easy way of creating a marketing plan so that you can just get on with it and then make the customer attraction happen?

Perhaps you manage a business or maybe you have been asked to do the marketing but have no marketing background? Or maybe you are in marketing and want a refresher? Perhaps you are a consultant and want to help your clients with their marketing?

I hear you. I am here for you.

You want a marketing programme. You want it to work, and you would like some help.

If any of this resonates with you, then you are in the right place.

BUY NOW for a step-by-step guide on how to write and deploy a marketing programme (including 62 downloadable templates to make it easy for you to make the magic happen!).

See you inside 🙂

Joanne Wilson FCIM

Chartered Marketer & Professional Copywriter

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Module 1 – Customer Research

Lecture 1: Types of Customer Research

Lecture 2: How to Fill in Template 1 – Customer Research

Chapter 3: Module 2 – Marketing analysis

Lecture 1: Competitor Analysis

Lecture 2: PESTLE analysis

Lecture 3: How to fill in Template 2 – PESTLE Analysis

Lecture 4: Internal Analysis

Lecture 5: How to fill in Template 3

Chapter 4: Module 3 – SWOT

Lecture 1: What is a SWOT and Process recap

Chapter 5: Module 4 – Goal Setting and KPIs

Lecture 1: SMART Objectives

Lecture 2: How to fill in Template 5 – Goal setting

Chapter 6: Module 5 – Marketing Strategy

Lecture 1: What is Marketing Strategy?

Lecture 2: How to fill in Template 6 – Marketing Strategy

Chapter 7: Module 6 – Customer Avatar

Lecture 1: What is a customer avatar?

Lecture 2: How to fill in your Customer Avatar Workbook

Chapter 8: Module 7 – The Marketing Mix

Lecture 1: The Marketing Mix

Lecture 2: Product or Service

Lecture 3: Price

Lecture 4: Place / Distribution

Lecture 5: People / Process / Physical Evidence

Lecture 6: How to fill out template 7 – the marketing mix

Lecture 7: BONUS! Live Lesson Replay – How to use all 7 Marketing Ps

Chapter 9: Module 8 – Promotion

Lecture 1: The Communication Continuum

Lecture 2: How to fill in the 5 stages of awareness template

Lecture 3: Online Marketing Tools

Lecture 4: Offline Marketing Tools

Lecture 5: The best kind of marketing

Lecture 6: Build your authority and trust

Lecture 7: BONUS! Live Lesson Replay – Create 3 months of social media content in one day

Chapter 10: Module 9 – Your Marketing Pillars

Lecture 1: Introduction to campaign-building pillars

Lecture 2: What is their itch? How to fill in Campaign Builder Pillar 1 template

Lecture 3: What is their problem? How to fill in Campaign Builder Pillar 2 template

Lecture 4: What has been tried before? How to fill in Campaign Builder Pillar 3 template

Lecture 5: Before & After. How to fill in Campaign Builder Pillar 4 template

Lecture 6: What VALUE do you provide? How to fill in Campaign Builder Pillar 5 template

Lecture 7: Values. How to fill in Campaign Builder Pillar 6 template

Lecture 8: YOUR story. How to fill in Campaign Builder Pillar 7 template

Lecture 9: Why don't people buy? How to fill in Campaign Builder Pillar 8 template

Lecture 10: Cost of Delay. How to fill in Campaign Builder Pillar 9 template

Chapter 11: Module 10 – How to Build a Campaign

Lecture 1: Campaign Building Explanation

Lecture 2: Campaign Illustration

Lecture 3: Types of content for each pillar

Lecture 4: Using the Pillars in each Communication

Chapter 12: Module 11 – Create and Implement the Plan

Lecture 1: Nearly there!

Lecture 2: How to fill in your marketing plan

Chapter 13: Module 12 – Record and Measure

Lecture 1: Record Measure Review

Lecture 2: Growth Hack Strategy

Instructors

Joanne Wilson FCIM
Chartered Marketer

Rating Distribution

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4 stars: 0 votes
5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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