Marketing Strategy Mastery: Business Fundamentals 101

Marketing Strategy Mastery: Business Fundamentals 101, available at $64.99, has an average rating of 4.57, with 88 lectures, based on 229 reviews, and has 6520 subscribers.

You will learn about Grasp marketing fundamentals & theories for successful strategies. Master market research: analyze audiences, competitors, trends. Craft compelling value propositions for target customers. Develop comprehensive marketing plans aligned with goals. Utilize diverse channels: digital, social, traditional, PR. Understand consumer behavior for effective campaigns. Build strong brand identity & maintain consistent messaging. Measure campaign success using key metrics & data analysis. Implement optimal pricing strategies for products/services. Use CRM to manage interactions, retention & loyalty. Create cohesive integrated marketing communications. Adapt strategies to stay relevant amid evolving trends. This course is ideal for individuals who are This course is for everybody, beginners and experts It is particularly useful for This course is for everybody, beginners and experts.

Enroll now: Marketing Strategy Mastery: Business Fundamentals 101

Summary

Title: Marketing Strategy Mastery: Business Fundamentals 101

Price: $64.99

Average Rating: 4.57

Number of Lectures: 88

Number of Published Lectures: 88

Number of Curriculum Items: 88

Number of Published Curriculum Objects: 88

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Grasp marketing fundamentals & theories for successful strategies.
Master market research: analyze audiences, competitors, trends.
Craft compelling value propositions for target customers.
Develop comprehensive marketing plans aligned with goals.
Utilize diverse channels: digital, social, traditional, PR.
Understand consumer behavior for effective campaigns.
Build strong brand identity & maintain consistent messaging.
Measure campaign success using key metrics & data analysis.
Implement optimal pricing strategies for products/services.
Use CRM to manage interactions, retention & loyalty.
Create cohesive integrated marketing communications.
Adapt strategies to stay relevant amid evolving trends.

Who Should Attend

This course is for everybody, beginners and experts

Target Audiences

This course is for everybody, beginners and experts

In the rapidly evolving world of business, a well-crafted marketing strategy is the key to success. Our comprehensive course, “Marketing Strategy Mastery: Business Fundamentals 101,” is designed to empower aspiring marketers and entrepreneurs with the essential knowledge and skills needed to excel in the dynamic field of marketing.

This course serves as a gateway to the exciting realm of marketing, providing learners with a solid foundation in fundamental concepts, theories, and frameworks that underpin successful marketing strategies. Through engaging lectures, practical exercises, and real-world case studies, students will develop a deep understanding of the strategic aspects of marketing and its pivotal role in driving business growth.

From the outset, learners will be introduced to effective market research methodologies, enabling them to analyze target audiences, identify competitors, and uncover industry trends. Armed with this knowledge, they will be able to develop compelling value propositions that resonate with customers and differentiate their businesses in crowded marketplaces.

As the course progresses, students will learn to create comprehensive marketing plans tailored to their specific business goals and challenges. They will explore various marketing channels, including digital, social media, traditional advertising, and public relations, to discover how to leverage these platforms for maximum impact.

Understanding consumer behavior is vital in crafting successful marketing campaigns, and this course delves into the psychology behind customer decision-making. Learners will gain valuable insights to create persuasive messages that align with customer needs and aspirations.

Additionally, the course covers essential branding strategies to build strong brand identities and foster brand loyalty. By analyzing marketing metrics and key performance indicators (KPIs), students will learn to measure campaign success and make data-driven decisions.

Furthermore, learners will explore pricing strategies, customer relationship management (CRM), and integrated marketing communications, gaining a holistic view of marketing strategies that drive sustainable growth.

In conclusion, “Marketing Strategy Mastery: Business Fundamentals 101” is a comprehensive and enriching learning experience that equips participants with the expertise to develop, implement, and adapt effective marketing strategies in today’s competitive landscape. Whether you are an aspiring marketer, entrepreneur, or business professional, this course will empower you to make informed marketing decisions and achieve lasting success in your endeavors.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: section1 Introduction to Marketing Strategy

Lecture 1: part1 – What is a Marketing Strategy?

Lecture 2: part2 – The Marketing Concepts

Chapter 3: section2 Market Research and Analysis

Lecture 1: part3.1 – Market Research and Analysis

Lecture 2: part3.2 -Market Research and Analysis

Lecture 3: part4 Customer Behavior

Lecture 4: part4.2 Customer Behavior

Chapter 4: section3 Consumer Behavior and Target Audience Segmentation

Lecture 1: part5 – Understanding consumer psychology and buying behavior

Lecture 2: part6.1 – Segmenting and targeting specific customer groups effectively

Lecture 3: part6.2 – Segmenting and targeting specific customer groups effectively

Lecture 4: part7 – Customer journey mapping

Chapter 5: section4 Competitive Analysis and Positioning

Lecture 1: part8 – why competitive landscape analysis matters

Lecture 2: part9.1 – tools and methods for competitive analysis

Lecture 3: part9.2 – tools and methods for competitive analysis

Lecture 4: part9.3 – tools and methods for competitive analysis

Lecture 5: part9.4 – tools and methods for competitive analysis

Lecture 6: part9.5 – SeRanking homework

Lecture 7: part10 the power of unique selling propositions (USPs)

Lecture 8: part11 – check in

Chapter 6: section5 Branding and Brand Strategy

Lecture 1: part12 – interlude into Branding Mastery

Lecture 2: PART12.1 What is a Brand | The Understanding

Lecture 3: PART12.2 Examples of different types of branding

Lecture 4: PART12.3 Functions of a brand

Lecture 5: PART12.4 Framework of a brand PT1

Lecture 6: PART12.5 Framework of a brand PT2

Chapter 7: section6 The Foundations of Digital Marketing Strategy

Lecture 1: part13 – interlude into understanding digital marketing

Lecture 2: part13.1 – Understanding Marketing Pt1

Lecture 3: part13.2 – Understanding Marketing Pt2

Lecture 4: part13.3 – Understanding Marketing Pt3

Chapter 8: section7 Product Launch and Go-to-Market Strategy

Lecture 1: part14.1 – foundations of a product launch

Lecture 2: part14.2 – foundations of a product launch

Chapter 9: section8 Pricing and Pricing Strategy

Lecture 1: part15 – the fundamentals of pricing

Lecture 2: part16- creating pricing strategy

Chapter 10: section9 Marketing Communication and Integrated Marketing

Lecture 1: part17 – understanding marketing communication

Lecture 2: part18 – strategic marketing communication channels

Chapter 11: section10 Sales and Marketing Alignment

Lecture 1: part19 – impact of sales and marketing alignment

Lecture 2: part20 – strategies for sales and marketing alignment

Lecture 3: part21 – foundation of customer relationship management

Lecture 4: part21.5 -Go High Level

Lecture 5: part22 – measuring crm success and continuous improvement

Chapter 12: Interlude

Lecture 1: Interlude

Chapter 13: Social Media Management

Lecture 1: PART0 Interlude in SMM & SMMNGT

Lecture 2: PART0 Understanding Social Media Management

Lecture 3: PART6 Role of the Content

Lecture 4: PART7 Structure of a social media post

Lecture 5: PART8 How to create a social media post

Lecture 6: PART9 What to post | Different types of content part1

Lecture 7: PART9 What to post | Different types of content part2

Lecture 8: PART10 Content Calendar

Lecture 9: PART11 – Understanding the Analytics

Chapter 14: Instagram Marketing

Lecture 1: 1 Basic Set Up Of Your Instagram

Lecture 2: 2 About posting

Lecture 3: 3 Tagging & Collabs

Lecture 4: 4 Stories

Lecture 5: 5 Reels

Lecture 6: 6 Going Live

Lecture 7: 8.1 highlights

Lecture 8: 8.2 direct message section

Lecture 9: 8.2 How to define your target audience

Lecture 10: 8.3 organic growth methods

Lecture 11: 8.4 Boost Post ( Running Ads)

Lecture 12: 9.7 Interlude into Business Ads Manager

Lecture 13: 9.8 How to Create a Facebook business page

Lecture 14: 9.99 Facebook Ads Library Overview

Lecture 15: 9.999 Set Up your Business Manager Account

Lecture 16: 10.0 Facbook Ads Pixel Set Up & Events

Lecture 17: 11.1 Creating IG Ads PT1

Lecture 18: 11.2 Creating IG Ads PT2

Lecture 19: 11.3 Understanding Ad Sets

Lecture 20: 11.4 Conversion campaigns

Lecture 21: 11.4 Retargeting Ads

Lecture 22: 11.6 Influencer marketing

Chapter 15: FaceBook Marketing

Lecture 1: 9.8 How to Create a Facebook business page

Lecture 2: 9.9 FaceBook Groups

Lecture 3: 9.99 Facebook Ads Library Overview

Lecture 4: 9.999 Set Up your Business Manager Account

Lecture 5: 10.0 Facbook Ads Pixel Set Up & Events

Lecture 6: 10.1 Cold Conversion Campaign Set up

Lecture 7: 10.2 Cold Conversion Campaign Set up Pt2

Lecture 8: 10.3 Retargeting Ads Pt1

Lecture 9: 10.4 Retargeting Ads Pt2

Chapter 16: CHATGPT for FB ADs

Lecture 1: 1 How to access CHATGPT

Lecture 2: 1 How to access Facebook ads

Lecture 3: 2 Using CHATGPT to determine Campaign Objective

Instructors

Bernard Martin
Marketing & Business Specialist
WAMM Marketing
Digital Marketing Agency

Rating Distribution

1 stars: 3 votes
2 stars: 2 votes
3 stars: 11 votes
4 stars: 26 votes
5 stars: 187 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu