Copywriting with Dekker: The Only Copy Course You Ever Need!
Copywriting with Dekker: The Only Copy Course You Ever Need!, available at $94.99, has an average rating of 4.64, with 143 lectures, 23 quizzes, based on 1230 reviews, and has 68332 subscribers.
You will learn about Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing How To Write Powerful Headlines Craft Magnetic Headlines: Write headlines that grab attention and drive action Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results This course is ideal for individuals who are Copywriters looking to refine their craft or Entrepreneurs aiming to enhance their marketing skills or Content Writers wanting to create more compelling content or Writers eager to master the art of persuasion and enhance their storytelling or B2B Marketers aiming to generate high-quality leads and improve conversion rates or Marketing Consultants wanting to deepen their expertise or Marketing Managers focused on achieving better results through effective and compelling copy or Small Business Owners who need to write persuasive marketing materials to boost their brand or Freelancers who want to attract high-paying clients by showcasing their copywriting expertise It is particularly useful for Copywriters looking to refine their craft or Entrepreneurs aiming to enhance their marketing skills or Content Writers wanting to create more compelling content or Writers eager to master the art of persuasion and enhance their storytelling or B2B Marketers aiming to generate high-quality leads and improve conversion rates or Marketing Consultants wanting to deepen their expertise or Marketing Managers focused on achieving better results through effective and compelling copy or Small Business Owners who need to write persuasive marketing materials to boost their brand or Freelancers who want to attract high-paying clients by showcasing their copywriting expertise.
Enroll now: Copywriting with Dekker: The Only Copy Course You Ever Need!
Summary
Title: Copywriting with Dekker: The Only Copy Course You Ever Need!
Price: $94.99
Average Rating: 4.64
Number of Lectures: 143
Number of Quizzes: 23
Number of Published Lectures: 143
Number of Published Quizzes: 23
Number of Curriculum Items: 166
Number of Published Curriculum Objects: 166
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Master the Art of Persuasion: Develop the skills to craft compelling copy that drives sales and engages audiences
- Advanced Copywriting Techniques: Learn cutting-edge strategies in copywriting and content marketing
- Build Effective Content Strategies: Design a powerful content marketing plan from scratch and convert leads into customers
- Psychological Triggers for Sales: Apply proven psychological principles to effortlessly influence purchasing decisions
- Create High-Impact Copy: Write captivating copy for ads, emails, landing pages, and other marketing materials
- Avoid Common Pitfalls: Identify and avoid frequent mistakes in copywriting and content marketing
- How To Write Powerful Headlines
- Craft Magnetic Headlines: Write headlines that grab attention and drive action
- Replicate Proven Success: Model and adapt successful ad strategies to achieve outstanding results
Who Should Attend
- Copywriters looking to refine their craft
- Entrepreneurs aiming to enhance their marketing skills
- Content Writers wanting to create more compelling content
- Writers eager to master the art of persuasion and enhance their storytelling
- B2B Marketers aiming to generate high-quality leads and improve conversion rates
- Marketing Consultants wanting to deepen their expertise
- Marketing Managers focused on achieving better results through effective and compelling copy
- Small Business Owners who need to write persuasive marketing materials to boost their brand
- Freelancers who want to attract high-paying clients by showcasing their copywriting expertise
Target Audiences
- Copywriters looking to refine their craft
- Entrepreneurs aiming to enhance their marketing skills
- Content Writers wanting to create more compelling content
- Writers eager to master the art of persuasion and enhance their storytelling
- B2B Marketers aiming to generate high-quality leads and improve conversion rates
- Marketing Consultants wanting to deepen their expertise
- Marketing Managers focused on achieving better results through effective and compelling copy
- Small Business Owners who need to write persuasive marketing materials to boost their brand
- Freelancers who want to attract high-paying clients by showcasing their copywriting expertise
If you want to sell anything online successfully, you’ve got to learn copywriting…
WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!
This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.
Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!
By the end of the course, you’ll be able to…
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Develop a full-funnel content marketing & copy writing plan
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Write copy that changes people’s minds and gets them to buy your product/service
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Nurture leads so they actually become paying customers
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Write proven and effective ads for LinkedIn (and other advertising channels)
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Write persuasive headlines that induce people to do what you want
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Avoid common content marketing & copywriting mistakes
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Mimic proven/successful ads
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& so much more!
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New!Write high-CTR YouTube titles
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Write compelling body copy
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Use 35 formulas for writing sales-growing headlines
I will reveal…
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My SPF framework for high-level copywriting
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How to apply persuasive marketing psychology principles
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How to map copy to stages of awareness and funnel progression
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35 proven headline writing formulas
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10 ways to write your first copywriting paragraph (after the headlines)
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Research-backed approaches to copywriting for long-term growth (and short-term sales!)
Key sections:
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B2B copywriting (for businesses)
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B2C copywriting (for consumers)
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Case study copywriting
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Email copywriting
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Website copywriting
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Nurturing & funnel copywriting
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Content copywriting
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Direct-response copywriting
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Copywriting for short-term sales
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Copywriting for long-term growth (brand copywriting)
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Headline copywriting
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Body copy copywriting
This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.
I’ll show you examples of…
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Lead generation ads
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Lead nurturing ads
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Copywriting case studies
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Email copywriting
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Copywriting to generate meetings for the sales team…etc.
Let’s get copywriting!
Course Curriculum
Chapter 1: Persuasive Copywriting
Lecture 1: Lessons from Building a Story Brand
Lecture 2: Writing body copy
Lecture 3: Ultimate Sales Letter
Lecture 4: Headlines copywriting advice from David Ogilvy
Lecture 5: 35 proven headline formulas
Lecture 6: Tactical Copywriting Frameworks
Lecture 7: 2 Types of Copywriting
Lecture 8: Cashvertising 1
Lecture 9: Cashvertising 2
Lecture 10: Cashvertising 3
Lecture 11: Cashvertising 4
Lecture 12: Cashvertising 5
Lecture 13: Headline Copywriting
Lecture 14: Aids to headline copywriting
Lecture 15: 2 Types of B2C Copywriting
Lecture 16: Magic Words
Lecture 17: Exactly What to Say: The Magic Words
Lecture 18: Writing Case Studies Copy
Lecture 19: Hooks
Lecture 20: Copywriting for long-term growth part 1
Lecture 21: Copywriting for long-term growth part 2
Lecture 22: Copywriting for long-term growth part 3
Lecture 23: Case Study on the 2 Types of Copywriting
Lecture 24: Deliverability Checklist
Lecture 25: 7 steps to successful ads & 5 principles of copywriting
Lecture 26: ADPLAN framework to evaluate copywriting
Lecture 27: 10 Ways to Write Your First Paragraph
Lecture 28: Easy Ad Formula
Lecture 29: Headline Examples from Apple
Lecture 30: White Paper Copywriting Example
Lecture 31: Copywriting Examples
Lecture 32: What are you selling?
Lecture 33: 14 Tips for Writing YouTube Titles
Lecture 34: 8 Copywriting Tricks Used by Apple
Lecture 35: Examples – Copywriting for Short-Term Sales
Lecture 36: Color Copywriting
Lecture 37: Copywriting Example – Facebook Advertising
Lecture 38: Luxury Copywriting Case: Canada Goose
Lecture 39: 12 Easy Ways to Make Millions for Your Business (Changing the Channel)
Chapter 2: My Framework For High-Level Copywriting
Lecture 1: Copywriting Funnel 1
Lecture 2: Introduction & Stages
Lecture 3: Psychology 1 – Reactance Copywriting
Lecture 4: Copywriting Funnel 2
Lecture 5: OPTIONAL: Building a Funnel Campaign in LinkedIn
Lecture 6: Chatbot Example (Continued)
Lecture 7: Psychology 2 – Endowment Copywriting
Lecture 8: Task: Endowment Copywriting
Lecture 9: Psychology 3 – Distance Copywriting
Lecture 10: Psychology 4 – Uncertainty Copywriting
Lecture 11: Psychology 5 – Corroborating Evidence Copywriting
Lecture 12: SPF Copywriting Framework Workbook
Chapter 3: Killer Copywriting Tips & Tricks
Lecture 1: Killer Copywriting Tips
Lecture 2: Copywriting Persuasion
Lecture 3: Applied Persuasion
Lecture 4: Copywriting Presentation Slides
Chapter 4: Email Copywriting
Lecture 1: 18 Rules to Automate Cold Emails & Score Big Contracts!
Lecture 2: Email Copywriting Tip #1
Lecture 3: Email Copywriting Tip #2
Lecture 4: Email Copywriting Tip #3
Lecture 5: Email Copywriting Tip #4
Lecture 6: Email Copywriting Tip #5
Lecture 7: Email Copywriting Tip #6
Lecture 8: Email Copywriting Tip #6 Explained
Lecture 9: Email Copywriting (Case Study)
Lecture 10: Measuring Success – Email Copywriting
Lecture 11: Cold Email Slides
Lecture 12: Your List A
Lecture 13: Your List B
Lecture 14: Your List C
Lecture 15: Your List D
Lecture 16: Your List E
Lecture 17: Your List F
Lecture 18: Getting Emails from LinkedIn Sales Navigator
Lecture 19: New Email + Warming It Up
Lecture 20: Promote Your Offer, Not Your Product
Lecture 21: Hard Offer 1
Lecture 22: Hard Offer 2
Lecture 23: Ecommerce Email Marketing
Lecture 24: Mailchimp with LinkedIn Lead Generation
Chapter 5: Direct-Response Copywriting
Lecture 1: Demand Generation Content And Journey Mapping
Lecture 2: Email 1
Instructors
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Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA -
Jyra Galosmo
Teaching Assistant -
Neelisha Singhal
Rating Distribution
- 1 stars: 9 votes
- 2 stars: 22 votes
- 3 stars: 109 votes
- 4 stars: 304 votes
- 5 stars: 786 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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