Startup Attention and PR 101

Startup Attention and PR 101, available at Free, has an average rating of 4.45, with 19 lectures, based on 136 reviews, and has 4511 subscribers.

You will learn about Provide you with the basic knowledge of how to effectively work with — and not against — the press. Teach you how to grab a journalist (or an investor's) attention. Teach you how to successfully launch your startup. Teach you how to keep users interested after launch. Teach you how to deal with a press crisis. This course is ideal for individuals who are Entrepreneurs and founders or Anybody that has to deal with the press or Any employee at an early-stage company It is particularly useful for Entrepreneurs and founders or Anybody that has to deal with the press or Any employee at an early-stage company.

Enroll now: Startup Attention and PR 101

Summary

Title: Startup Attention and PR 101

Price: Free

Average Rating: 4.45

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Provide you with the basic knowledge of how to effectively work with — and not against — the press.
Teach you how to grab a journalist (or an investor's) attention.
Teach you how to successfully launch your startup.
Teach you how to keep users interested after launch.
Teach you how to deal with a press crisis.

Who Should Attend

Entrepreneurs and founders
Anybody that has to deal with the press
Any employee at an early-stage company

Target Audiences

Entrepreneurs and founders
Anybody that has to deal with the press
Any employee at an early-stage company

ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.

Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.

This course covers four broad themes:

● How Journalists Think

● How to Launch a Product

● How to Keep Users Interested

● How to Deal With a Press Crisis

This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction – If you build it, they won't come!

Chapter 2: The Basics of Startup PR

Lecture 1: The Basics of Startup PR

Chapter 3: How to Talk to Journalists

Lecture 1: Why Journalists Hate PR

Lecture 2: Inside the Mind of a Journalist

Chapter 4: Product Launch

Lecture 1: How To Launch a Product

Lecture 2: Case Study: Airtime

Lecture 3: Case Study – Siri

Chapter 5: PR After Launch

Lecture 1: How to Keep Users Interested After Launch

Lecture 2: Create Press-Worthy Events

Lecture 3: Startup Branding 101

Lecture 4: Damage Control 101

Lecture 5: PR Dos and Don'ts

Lecture 6: Press Networking 101 (How to Make a Journalist Love You)

Lecture 7: Personal Branding and Press

Lecture 8: Ben's Two Rules for Choosing a PR Firm

Chapter 6: PR as you Grow

Lecture 1: PR for Larger Companies and Startups

Lecture 2: Case Study: Google

Chapter 7: Final Thoughts

Lecture 1: Great PR Can’t Save a Bad Product

Chapter 8: Full Powerpoint Presentation

Lecture 1: From Launch to Damage Control & Beyond

Instructors

Ben Parr
Co-founder and CMO, Octane AI

Rating Distribution

1 stars: 4 votes
2 stars: 5 votes
3 stars: 16 votes
4 stars: 49 votes
5 stars: 62 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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