Smart Tips: The Art and Science of Content Marketing

Smart Tips: The Art and Science of Content Marketing, available at $19.99, has an average rating of 4.4, with 29 lectures, based on 18 reviews, and has 78 subscribers.

You will learn about Develop a long-term content marketing strategy and plan without headaches. Apply emotional triggers that move people to action. Develop a content calendar, content plan, and content assets that last a lifetime. Apply analytics to improve your reach, response, and relationships. Create clear business objectives, content marketing goals, and clear KPI metrics that make managers and stakeholders happy. Discover content marketing tools and frameworks that make content development a breeze! This course is ideal for individuals who are Business owners or marketers that need to increase inbound leads and sales. or Are you frustrated with creating content? or Are you running out of content ideas? or Do you need to create more excitement and engagement among your audience? or Do you find content marketing difficult to measure and report? or Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors It is particularly useful for Business owners or marketers that need to increase inbound leads and sales. or Are you frustrated with creating content? or Are you running out of content ideas? or Do you need to create more excitement and engagement among your audience? or Do you find content marketing difficult to measure and report? or Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors.

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Summary

Title: Smart Tips: The Art and Science of Content Marketing

Price: $19.99

Average Rating: 4.4

Number of Lectures: 29

Number of Published Lectures: 29

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Develop a long-term content marketing strategy and plan without headaches.
Apply emotional triggers that move people to action.
Develop a content calendar, content plan, and content assets that last a lifetime.
Apply analytics to improve your reach, response, and relationships.
Create clear business objectives, content marketing goals, and clear KPI metrics that make managers and stakeholders happy.
Discover content marketing tools and frameworks that make content development a breeze!

Who Should Attend

Business owners or marketers that need to increase inbound leads and sales.
Are you frustrated with creating content?
Are you running out of content ideas?
Do you need to create more excitement and engagement among your audience?
Do you find content marketing difficult to measure and report?
Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors

Target Audiences

Business owners or marketers that need to increase inbound leads and sales.
Are you frustrated with creating content?
Are you running out of content ideas?
Do you need to create more excitement and engagement among your audience?
Do you find content marketing difficult to measure and report?
Content managers, Social Media Mangers, Social Media Directors, Marketing Managers, Marketign Directors

Udemy’s “Smart Tips” is the ultimate micro-learning series.Short, standalone lectures let you learn new skills at your own pace, anytime, anywhere. Find what you need, when you need it. Elevate your learning with Smart Tips!

Content marketing is a powerful marketing approach that creates timely, relevant, and valuable information to attract and retain audiences, generate customers, and build loyalty. By creating consistent content that educates, entertains, and informs, you can establish your brand and build credibility.

Content marketing creates a strategic plan that builds on multiple digital marketing disciplines such as SEO, social media marketing, keyword research, and PR to increase business visibility, generate more business leads, increase customers and sales, and develop brand recognition and loyalty.

But developing the content can be a chore. Most content creators cite a lack of ideas or burnout as their main obstacles to content marketing. I’ll show you how to find never-ending sources of inspiration and how to develop content resource that never run dry.

We will dig deeper into learning the human elements that make content persuasive. The goal is to create action; from awareness to action to trust. Great content doesn’t just touch the emotions, or provides logical rational, it is also developed and presented thoughtfully in different media. The media and channel you use is just as important as the content you create.

You’ll walk away with the tools to create a long-term content calendar, a distribution plan, and development ideas. You’ll also find helpful worksheets and assignments to practice and implement for your business!

In this course, you’ll learn how to:

Develop a long-term content strategy, plan and calendar.
Research and find the content that people want to see!
Engage emotional triggers that create action.
Apply the right media for the right message.
Use multiple channels to promote your brand.
Integrate SEO techniques that increase your visibility.
Measure analytics that improve your content and marketing.

Course Curriculum

Chapter 1: Welcome & Introduction

Lecture 1: Introduction

Lecture 2: The Purpose of Content Marketing

Lecture 3: Defining Content Marketing

Chapter 2: Developing Your Content Marketing Strategy

Lecture 1: What Do People Want to Know?

Lecture 2: 6 Steps to Define Your Content Marketing Strategy

Lecture 3: Find the Questions Your Audience is Asking

Lecture 4: Organizing Keywords By Intent

Lecture 5: Applying Questions and Motivations to the Decision Cycle

Chapter 3: Developing a Relevant Message

Lecture 1: Relating to Your Audience

Lecture 2: Connecting Needs to Emotion

Lecture 3: Applying 7 Emotional Motivators to Your Message

Lecture 4: Your Promise, Offer and Call-to-Action

Chapter 4: Defining Your Content Marketing Approach

Lecture 1: The Medium is the Message

Lecture 2: Defining the Intent of Your Content

Lecture 3: Planning Primary and Secondary Channels

Chapter 5: Combining SEO and Social Media into Content Marketing

Lecture 1: Integrating and Planning SEO and Social Content

Lecture 2: Applying Basic SEO

Lecture 3: Enhancing Social Media with SEO

Chapter 6: Creating a Content Plan and Calendar

Lecture 1: Finding Trends and Seasonality

Lecture 2: Applying Research Data to Strategy

Lecture 3: Creating a Content Plan

Lecture 4: Planning for Development and Distribution

Chapter 7: Creating Long-term Content Assets

Lecture 1: Creating a Long-term Content Plan

Lecture 2: Developing Lead Magnets from Your Content

Lecture 3: Content Repurposing and Curation

Chapter 8: Measurement: Sales, Leads, and Visits

Lecture 1: Defining Goals, KPIs and Metrics

Lecture 2: Measuring "Engagement"

Lecture 3: Understanding and Connecting KPI's to Action

Chapter 9: Conclusion

Lecture 1: Wash, Rinse and Repeat!

Instructors

Matt Bailey
Digital Marketing Trainer, Speaker & Best-Selling Author

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 6 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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