YouTube Marketing with Dekker

Course Curriculum

Chapter 1: AI Video Generation

Lecture 1: InVideo: Generate Videos in Minutes with AI

Chapter 2: Advice from The YouTube Formula

Lecture 1: Advice from the YouTube Formula 1

Lecture 2: Advice from the YouTube Formula 2

Lecture 3: Advice from the YouTube Formula 3

Lecture 4: Advice from the YouTube Formula 4

Lecture 5: Advice from the YouTube Formula 5

Chapter 3: YouTube Channel Analytics

Lecture 1: YouTube Channel Analytics in YouTube Studio

Lecture 2: YouTube Keyword Research

Chapter 4: Alex Hermozi's Formulas

Lecture 1: Alex Hermozi's Formulas

Chapter 5: YouTube Advertising

Lecture 1: YouTube Ad Types, Objectives & Campaign Subtypes

Lecture 2: Creating a YouTube Ad Campaign 1

Lecture 3: Video Views Campaign Instructions (For Social Proof Only)

Lecture 4: Video Views vs. Awareness Reach

Lecture 5: Royalty-Free Music & Sound Effects for YouTube Videos

Lecture 6: Placements, Keywords, Topics & Negative Targeting

Lecture 7: Keyword Targeting

Lecture 8: YouTube Audiences

Lecture 9: Custom Audiences YouTube

Lecture 10: Combined Audiences YouTube

Lecture 11: Audience Manager YouTube

Lecture 12: YouTube Audience Manager

Lecture 13: YouTube Ad Campaign to Get Subscribers

Lecture 14: Experiment YouTube Video Ads

Lecture 15: Filter Mistakes YouTube UI

Lecture 16: Auditing Video Placements

Lecture 17: Recommendations

Lecture 18: Video Auditing & Analytics

Lecture 19: YouTube Campaign Example

Lecture 20: Changing Device Placements

Lecture 21: Changing Country Weighting

Lecture 22: Low Impressions & Poor Channel Placements

Lecture 23: Quality Assurance – Excluding from Campaign

Lecture 24: Topic Exclusions on YouTube

Lecture 25: The Biggest Challenge [Junk Inventory]

Lecture 26: YouTube Ads Targeting Summary

Lecture 27: Auditing Your YouTube Advertising Campaigns

Chapter 6: Monetizing Your YouTube Channel (Amazon Associates + YouTube Partner)

Lecture 1: Monetizing Your YouTube Channel

Chapter 7: YouTube Shorts

Lecture 1: Generate Shorts with AI

Chapter 8: Scaling with Multiple Accounts

Lecture 1: Anti Detect Browsers

Chapter 9: Reach – #1 Most Important Factor in Becoming a Famous Influencer

Lecture 1: Reach 1 – Influencer marketing should reach for the stars!

Lecture 2: Reach 2

Lecture 3: Reach 3

Lecture 4: Reach 4

Lecture 5: Reach 5

Lecture 6: Reach – Presentation Slides

Chapter 10: Tips on Getting Famous from "Stop Chasing Influencers"

Lecture 1: Stop Chasing Influencers – Part 1

Lecture 2: Stop Chasing Influencers – Part 2

Chapter 11: Notes from Hit Makers

Lecture 1: Hit Makers 1 – Influencer Marketing Tips

Lecture 2: Hit Makers 2

Chapter 12: Collaborators – Catapult Your Fame by Piggybacking

Lecture 1: Collaborators 1 – Jordan Peterson Influencer Marketing Case Study

Lecture 2: Collaborators 2

Lecture 3: Collaborators 3

Lecture 4: Collaborators 4

Lecture 5: Collaborators 5

Chapter 13: Lessons from Blockbusters

Lecture 1: Blockbusters 1

Lecture 2: Blockbusters 2

Chapter 14: Breaking through the noise

Lecture 1: Break through the Noise and get global attention

Lecture 2: Buy Now: Direct Response

Chapter 15: Profitable from SURPRISE!

Lecture 1: Pow! Profiting from Surprise

Chapter 16: How Brands Grow – What the Research Says

Lecture 1: Notes from Byron Sharp

Lecture 2: How Brands Grow – Part 1

Lecture 3: 7 Rules for Brand Growth

Lecture 4: Marketing Laws

Chapter 17: Word of Mouth & Viral Tracking

Lecture 1: Making Marketing Go Viral

Lecture 2: Viral KPIs

Lecture 3: Word of Mouth 1

Lecture 4: Word of Mouth 2

Lecture 5: Burger King Example

Chapter 18: Personal Branding for Fame

Lecture 1: Rule #1 of Personal Branding

Lecture 2: Assignment

Lecture 3: What LinkedIn Teaches Us about Branding

Lecture 4: More on Personal Branding