Advanced Program in Entrepreneurship

Course Curriculum

Chapter 1: Introduction

Lecture 1: Onboarding

Lecture 2: Welcome to MTF

Chapter 2: Module 1: General Management

Lecture 1: Introduction to modern management

Lecture 2: Management typology and methods of modern management

Lecture 3: Time management

Lecture 4: Management decisions

Lecture 5: Information support and communication in management

Lecture 6: Project Management

Chapter 3: Module 2: Leadership

Lecture 1: Introduction to Leadership

Lecture 2: Roles and styles of Leadership

Lecture 3: Strategic and effective leadership

Lecture 4: Stages of team formation and dynamics of group development

Lecture 5: Decision making

Lecture 6: Planning methods

Chapter 4: Module 3: Marketing Management

Lecture 1: Introduction to Marketing Management

Lecture 2: Principles of Marketing Management

Lecture 3: Target Market Analysis

Lecture 4: Segmentation and Positioning

Lecture 5: Development of a marketing package

Lecture 6: Pricing

Lecture 7: Distribution and promotion

Lecture 8: Marketing Management and Control

Chapter 5: Module 4: Finance Management

Lecture 1: Finance & Finance System

Lecture 2: Finance Management

Lecture 3: Planning and Forecasting

Lecture 4: Cash Flow

Lecture 5: Strategy of a Company and impact to Finance Management

Lecture 6: Financial Analysis

Lecture 7: Profit and Loss (PnL) Analysis

Lecture 8: Global Finance

Chapter 6: Module 5: Business Strategy

Lecture 1: Introduction to the Business Strategy

Lecture 2: Types of the Business Strategy

Lecture 3: SWOT analysis

Lecture 4: Porter 5 powers / PESTEL Frameworks

Lecture 5: Balanced Scorecard Framework

Lecture 6: Concepts of the Business Strategy

Lecture 7: Blue Ocean Framework

Chapter 7: Module 6: Innovation Management (Main Concentration)

Lecture 1: Introduction to Innovation Management

Lecture 2: Methods and Instruments

Lecture 3: Frameworks of Innovation Management

Lecture 4: Financing at Innovations Management

Lecture 5: Risks at Innovations Management

Lecture 6: Administration of Innovations Process

Chapter 8: Module 7: Entrepreneurship (Main Concentration)

Lecture 1: Introduction to the Corporate Entrepreneurship

Lecture 2: Intrapreneurship vs Entrepreneurship

Lecture 3: Challenges of the Corporate Entrepreneurship

Lecture 4: Intrapreneurs

Lecture 5: The Model of the Corporate Entrepreneurship

Lecture 6: Growth Hacking

Lecture 7: Approaches of the Corporate Entrepreneurship

Lecture 8: Corporate Venturing

Chapter 9: Next steps

Lecture 1: Congratulations with finishing from MTF

Lecture 2: Interactive part

Lecture 3: Bonus Section: Next Steps