Landing Page Design & Optimization – build pages that work!

Course Curriculum

Lecture 1: Want To Make Killer Landing Pages THAT WORK??

Lecture 2: A Rather Forward Foreword

Chapter 1: Landing Page 101

Lecture 1: What is a landing page?

Lecture 2: Where are they used and what for?

Lecture 3: LPO Glossary Of Terms – [Handout]

Lecture 4: Landing Page Anatomy

Lecture 5: Ideal Landing Page Layout – PDF

Lecture 6: Ideal Landing Page Layout – JPEG

Chapter 2: Landing Pages – The Good, The Bad and The Ugly

Lecture 1: Landing Page Don'ts

Lecture 2: More Effective Landing Pages

Lecture 3: How to Avoid SNAFUS

Chapter 3: Making a Landing Page THAT WORKS!

Lecture 1: Making A Landing Page THAT WORKS!

Lecture 2: LPO – Mockups & Wireframe Resources – [Handout]

Lecture 3: Landing Page Wireframe Example – as used in the video

Chapter 4: Best Practices for Creating a Landing Page

Lecture 1: 1. Keeping it Above The Fold, Headlines and Copy

Lecture 2: 2. Logos, Branding and Easy to See Contact

Lecture 3: 3. Call To Action – Make it Loud and Clear

Lecture 4: 4. Call To Action – Button Elements and Forms

Lecture 5: 5. Bullet-points, Images and Photos

Lecture 6: 6. Video

Lecture 7: 7. Testimonials, Pricing Tables, Charts & Diagrams

Lecture 8: LPO – Chart Making Tools – [Handout]

Lecture 9: 8. Thank You Pages

Lecture 10: 9. Social Buttons – Make it Easy for Users to Share/Promote Your Page

Lecture 11: LPO – Social Media LINKS – [Handout]

Lecture 12: LPO – Social Media Cycle & Mind Map – [Handout]

Lecture 13: 10. Tab Tricks, Repetition, Trust, Security & Privacy – Keep Users on the Page

Lecture 14: 11. You Sold Me! …Or Did You?

Lecture 15: 12. Analytics Codes & Extras

Chapter 5: Landing Page Design – Tips & Techniques

Lecture 1: So Why Is Design Important?

Lecture 2: Design Tips – Using Colour To Convey Your Message – Pt1

Lecture 3: LPO – Colour Wheel – Easy Colour Theory Basics

Lecture 4: Design Tips – Using Colour To Convey Your Message – Pt2

Lecture 5: LPO – The Psychology Of Colour

Lecture 6: Design Tips – Choosing Appropriate Typography

Lecture 7: LPO Typography Links and Resources – [Handout]

Lecture 8: LPO – Typography Combinations – [Handout]

Lecture 9: LPO General Web Font Types – [Handout]

Lecture 10: Design Tips – Using Contrast To Make Things Stand Out

Lecture 11: Contrast – Basic Example

Lecture 12: Contrast – Styled Example

Lecture 13: Design Tips – Appreciating White Space

Lecture 14: Design Tips – Using Images to Create Graphic Impact

Lecture 15: LPO – Using Images To Direct Your Gaze [Examples]

Lecture 16: Design Tips – Be Consistent – Across All Aspects Of Your Lp Venture!

Lecture 17: Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!

Lecture 18: Design Tips – Always Go Back To The Purpose

Chapter 6: Copywriting & Tech Considerations

Lecture 1: Zen and The Fine Art Of Copywriting (UPDATED EDIT)

Lecture 2: Zen & The Fine Art Of Copywriting – Potential Customer Questions

Lecture 3: Things To Avoid At All Costs

Lecture 4: Nitty Gritty Tech & Other Considerations

Lecture 5: Wowsers! So Many Browsers! – Part One

Lecture 6: Wowsers! So Many Browsers! – Part Two

Chapter 7: Landing Page Optimization

Lecture 1: Essential Optimization Tips

Lecture 2: SEO – Search Engine Optimization

Lecture 3: SEO – Search Engine Optimization

Lecture 4: Page Optimization – Part 1: Testing is important!

Lecture 5: Page Optimization – Part 2: Optimizing for Mobile

Lecture 6: Landing Page Analytics

Lecture 7: A/B Testing & Multivariate Testing

Lecture 8: LPO – A/B & Multivariate Testing – [Handout]

Lecture 9: Eye-tracking & Heat Maps – So Hot Right Now!

Lecture 10: LPO – Eye Tracking & Heatmaps – [Handout]

Lecture 11: Mouse Tracking & Mouse Click Tracking

Lecture 12: LPO – Mouse Tracking & Mouse Click Tracking – [Handout]

Chapter 8: Spleen…NO! NO! APPENDIX

Lecture 1: Live Chat Software

Lecture 2: BONUS! CTA or Button Text Ideas – Some Suggestions to Get You Started

Lecture 3: BONUS! Hints for Camera & Video Work