Hospitality marketing: Help hotels get more direct bookings
Hospitality marketing: Help hotels get more direct bookings, available at $44.99, has an average rating of 3.95, with 35 lectures, based on 56 reviews, and has 264 subscribers.
You will learn about This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income. Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’. This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more… This course is ideal for individuals who are People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice. or People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task. or People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’. or Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time. or Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program. or Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend. It is particularly useful for People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice. or People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task. or People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’. or Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time. or Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program. or Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend.
Enroll now: Hospitality marketing: Help hotels get more direct bookings
Summary
Title: Hospitality marketing: Help hotels get more direct bookings
Price: $44.99
Average Rating: 3.95
Number of Lectures: 35
Number of Published Lectures: 35
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 35
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income.
- Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’.
- This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more…
Who Should Attend
- People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice.
- People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task.
- People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’.
- Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time.
- Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program.
- Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend.
Target Audiences
- People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice.
- People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task.
- People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’.
- Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time.
- Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program.
- Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend.
This course gives you insight into the hospitality industry as well as all the technical skills you need to set up direct response inspired campaigns for independent hotels.
Based on the book, 300% More Direct Bookings in 30 Days, which you can browse on Amazon, this course gives you a system for tracking reservation revenue from anywhere on the web so you can claim a commission on every booking you help hotels generate. And since hotels are paying sky high commissions of 15%-25%, even 30% to 3rd parties like Booking dot com and Expedia these days, that means that you can easily ask 5%-10% or 15% of top-line revenue for your marketing efforts. And, best of all, since you own the rights to your marketing assets, that means that you can do the work once and create passive income streams for as long as a hotel is getting business through your channels.
But that’s just the beginning. This system is all about setting yourself up as a hotel’s business partner. You’re going to have to watch the intro video to learn exactly what a Direct Booking Strategist is all about.
But please note: The introductory price for this course is just $5 (for the first 10 students). But, as we pass the 50,100,200 student mark… the price goes up by $5 or $10, so be sure to reserve your spot early so you can save some cash!
So watch the intro video now!
Looking forward to working with you.
All the best,
Jeremiah
Course Curriculum
Chapter 1: Understanding your potential revenue gains
Lecture 1: Introduction
Lecture 2: Have a look at the precarious position hotels find themselves in these days
Lecture 3: Quick project and method overview
Lecture 4: Let's talk revenue gains!
Chapter 2: The Booking Autopilot
Lecture 1: Day 1: Setting up your digital tools
Lecture 2: Day 2: Marketing and projects overview
Lecture 3: Day 3: Picking the right pictures and reviews
Lecture 4: Day 4:Learning how to talk to the wants and desires of your most valuable guests
Lecture 5: Day 5: Pull reviews from TripAdvisor and customizing them to fit your USP
Lecture 6: Day 6: Creating your viral marketing bait piece
Lecture 7: Day 7: Outlining your 12-month social media marketing calendar and getting help
Lecture 8: Day 8: It's all about conversion optimization + learn how to write FB posts fast
Lecture 9: Day 9: Managing client' expectations and creating 'book direct' perks
Lecture 10: Day 10: How to set up a local affiliate on-boarding program
Lecture 11: Day 11: Setting up your lead-nurturing assets and automation
Lecture 12: Day 12: Setting up your distribution operation
Lecture 13: Day 13: It's time to start prospecting for big wins!
Lecture 14: Day 14: Standing out from the crowd in a meaningful way
Lecture 15: Day 15: Progress self-assessment
Chapter 3: Fast Funnel
Lecture 1: Day 16: Delivery of your eCommerce platform and custimization
Lecture 2: Day 17: Announcing your new website and upcoming party
Lecture 3: Day 18: Deploying your assets. Publishing discounts and affiliate banners
Lecture 4: Day 19: Viral marketing. Using "bullet fascinations" to promote your content
Lecture 5: Day 20: Telling everyone about your upcoming party!
Lecture 6: Day 21: Expanding your kingdom
Lecture 7: Day 22: Getting ready for the big event
Lecture 8: Day 23: Pumping up the volume. Using the credibility of mass media
Lecture 9: Day 24: Bringing in the cream of the crop
Lecture 10: Day 25: Taking your group sales efforts to the next level
Lecture 11: Day 26: Party time!!!
Lecture 12: Day 27: Leveraging our success
Lecture 13: Day 28: Pumping up your affiliates
Lecture 14: Day 29: Building a Goliath SEO footprint
Lecture 15: Day 30: Today's the day!
Lecture 16: Day 31: The force multipliers
Instructors
-
Jeremiah Magone
Travel copywriter
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 3 votes
- 3 stars: 11 votes
- 4 stars: 8 votes
- 5 stars: 29 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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