The 7 Pillars of Digital Marketing
The 7 Pillars of Digital Marketing, available at $19.99, has an average rating of 4.25, with 82 lectures, 8 quizzes, based on 17 reviews, and has 92 subscribers.
You will learn about Become experts in an innovative, proprietary and holistic Marketing methodology that is transferable between companies, roles and industries. Plan, execute and analyze all types of Marketing efforts, tactics and campaigns. Increase your personal and company’s digital IQ to stay informed of the latest Digital Marketing Strategies. Understand and respect the rich history of Marketing, while being prepared for the hyper-speed of change that lies ahead. Implement actionable and ROI-proven Marketing tactics, techniques and insights to your team and/or company. Evaluate the marketing skill level of your team, company and even your own marketing aptitude in line with the 7 Pillars framework. Ultimately, master the ever evolving disciple that is Marketing. This course is ideal for individuals who are Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI. or This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too. It is particularly useful for Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI. or This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.
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Summary
Title: The 7 Pillars of Digital Marketing
Price: $19.99
Average Rating: 4.25
Number of Lectures: 82
Number of Quizzes: 8
Number of Published Lectures: 81
Number of Published Quizzes: 8
Number of Curriculum Items: 90
Number of Published Curriculum Objects: 89
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Become experts in an innovative, proprietary and holistic Marketing methodology that is transferable between companies, roles and industries.
- Plan, execute and analyze all types of Marketing efforts, tactics and campaigns.
- Increase your personal and company’s digital IQ to stay informed of the latest Digital Marketing Strategies.
- Understand and respect the rich history of Marketing, while being prepared for the hyper-speed of change that lies ahead.
- Implement actionable and ROI-proven Marketing tactics, techniques and insights to your team and/or company.
- Evaluate the marketing skill level of your team, company and even your own marketing aptitude in line with the 7 Pillars framework.
- Ultimately, master the ever evolving disciple that is Marketing.
Who Should Attend
- Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.
- This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.
Target Audiences
- Individuals who are looking to expand their Digital Marketing knowledge! Regardless of whether you're a beginner, intermediate or at an advanced level, 7 Pillars can add real value for you and your Marketing ROI.
- This course is NOT for anyone looking to make a quick buck or to gain 1,000,000 Facebook fans overnight. The 7 Pillars of Digital Marketing is a holistic system that teaches students the value of understanding each Pillar both individually and how it relies on the other Pillars too.
Looking to expand your Marketing knowledge base and take it to the next level?
The 7 Pillars of Digital Marketing™ is a comprehensive framework and a new paradigm for learning and mastering the ever evolving discipline of marketing. It provides a new prism through which to view strategy, budgeting, execution and analysis of the entire universe of integrated (digital and traditional) marketing ideas, tactics and techniques. 7 Pillars illuminates the entire Internet ecosystem – from Social Media to Website Analytics – and provides a practical methodology for understanding the full spectrum of digital marketing opportunities. The course expertly covers:
- Digital Strategy
- Content Marketing
- Search Engine Optimization
- Social Media Marketing
- Web Design
- Digital Advertising & Media
- Branding
- Analytics & ROI
7 Pillars is a practical and scientific approach to marketing, not some vague, jargon-laden theory. It has been forged in the fire of nearly 20 years of marketing trials and activity, on behalf of startups and Fortune 500 companies. It makes marketing accountable! The results – mistakes and successes alike – are brought forth into this all-encompassing, learnable methodology.
The beauty of 7 Pillars is that it brings every little detail – from a mobile app feature, to a specific search engine keyword – back to the whole. Marketing is a holistic, interconnected field that requires a framework to understand how everything fits together. Learning a specific tactic in a vacuum is counter-productive. The Pillars represent far more than specific tactics; they are overarching principles or energies that govern the marketing world.
Arman Rousta, CEO of Blueliner and author of The 7 Pillars of Digital Marketing book, was inspired to create 7 Pillars so that his staff and clients had access to a complete educational and organizational system, upon which one can build and apply marketing knowledge.
It is used for the planning, execution and analysis of all types of marketing efforts and can be implemented by even non-technical business owners. You will be a Digital Marketing Expert (or Blue Belt Samurai as we call it) in no time!
Course Curriculum
Chapter 1: Introduction to The 7 Pillars of Digital Marketing Framework
Lecture 1: Introduction from Arman
Lecture 2: Introduction: The 7 Pillars Framework
Lecture 3: The 7 Core Principles Video
Lecture 4: The 7 Core Principles
Lecture 5: The 7 Dimensions: Master Filtration System of Marketing Practices
Chapter 2: Dimension 1: The 7 Pillars of Digital Marketing
Lecture 1: The 7 Pillars of Digital Marketing Video
Lecture 2: An Introduction to the 7 Pillars of Digital Marketing
Lecture 3: Pillar 1: Content
Lecture 4: Pillar 2: Design
Lecture 5: Pillar 3: Search
Lecture 6: Pillar 4: Media
Lecture 7: Pillar 5: CRM
Lecture 8: Pillar 6: Social
Lecture 9: Exercise – How does Pillar 1 (Content) relate to the others?
Lecture 10: Exercise – Mobile Advertising Strategy
Chapter 3: The 7 Pillars of Traditional Marketing
Lecture 1: The 7 Pillars of Traditional Marketing Video
Lecture 2: An Introduction to the 7 Pillars of Traditional Marketing
Lecture 3: Traditional Pillar 1: Content
Lecture 4: Traditional Pillar 2: Branding
Lecture 5: Traditional Pillar 3: Advertising
Lecture 6: Traditional Pillar 4: Public Relations
Lecture 7: Traditional Pillar 5: Sales
Lecture 8: Traditional Pillar 6: Event Marketing
Lecture 9: Traditional Pillar 7: Direct Marketing
Chapter 4: Dimension 2: The 7 Modes
Lecture 1: The 7 Modes Video
Lecture 2: Introduction to the 7 Modes
Lecture 3: Mode 1: Brainstorming
Lecture 4: Mode 1 Brainstorming Video
Lecture 5: Mode 2: ROI
Lecture 6: Mode 2 ROI Video
Lecture 7: Mode 3: Strategy
Lecture 8: Mode 3 Strategy- Video
Lecture 9: Mode 4: People
Lecture 10: Mode 4 People- Video
Lecture 11: Mode 5: Tools
Lecture 12: Mode 5 Tools- Video
Lecture 13: Mode 6: Execution
Lecture 14: Mode 7: Analytics
Lecture 15: Mode 6 & 7 – Execution and Analytics – Video
Chapter 5: The 49er Matrix
Lecture 1: The 49er Matrix Introduction Video
Lecture 2: The 49er Matrix Case Study Video
Lecture 3: The 49er Matrix
Chapter 6: Dimension 3: The 7 Angles (or Tracks)
Lecture 1: The 7 Angles Video
Lecture 2: Introduction to the 7 Angles
Lecture 3: Angle 1 (A1): Marketing (Flat)
Lecture 4: Angle 2 (A2): Creative (Flat)
Lecture 5: Angle 3 (A3): Technical (Flat)
Lecture 6: Angle 4 (A4): Management (Sharp)
Lecture 7: Angle 5 (A5): Financial (Sharp)
Lecture 8: Angle 6 (A6): Legal (Sharp)
Lecture 9: Angle 7 (A7): Venture (Sharp)
Chapter 7: Dimension 4: The 7 Levels [of Skill & Difficulty]
Lecture 1: The 7 Levels Video
Lecture 2: Introduction to the 7 Levels
Lecture 3: Level 1 (L1): White Belt (Beginner Level, Novice)
Lecture 4: Level 2 (L2): Yellow Belt (Intermediate Level 1)
Lecture 5: Level 3 (L3): Orange Belt (Intermediate Level 2)
Lecture 6: Level 4 (L4): Green Belt (Intermediate Level 3)
Lecture 7: Level 5 (L5): Brown Belt (Advanced Level 1)
Lecture 8: Level 6 (L6): Black Belt (Advanced Level 2)
Lecture 9: Level 7 (L7): Blue Belt (Mastery Level)
Lecture 10: The Pyramids of Knowledge
Chapter 8: Dimensions 5: Markets, Dimension 6: Industries & Dimension 7: Time (Eras)
Lecture 1: Dimension 5 Video: Markets
Lecture 2: Dimension 5: Markets (Geos, Demos & Psych)
Lecture 3: Dimension 6 Video: Industries
Lecture 4: Dimension 6: Industries
Lecture 5: Dimension 7 Video: Time [Eras]
Lecture 6: Dimension 7: Time [Eras]
Chapter 9: The 7 Marketing Personality Types [MPT]
Lecture 1: The 7 Marketing Personality Types Introduction Video
Lecture 2: Introduction to the 7 Marketing Personality Types
Lecture 3: MPT1: Number Cruncher
Lecture 4: MPT2: Information Gatherer
Lecture 5: MPT3: Hunter
Lecture 6: MPT4: Farmer
Lecture 7: MPT5: Idea Person
Lecture 8: MPT6: Doer
Lecture 9: MPT7: Visionary
Lecture 10: The 7 Marketing Personality Types 'Early Bird vs. Night Owl' Video
Lecture 11: Know Your Best Time of Day: Early Bird vs. Night Owl
Chapter 10: Conclusion & Follow-Ups
Lecture 1: Conclusion Video
Lecture 2: Conclusion
Lecture 3: About The Course Creator
Instructors
-
Arman Rousta
CEO, Blueliner
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 8 votes
- 5 stars: 7 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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