Complete SEO Guide to Ranking Local Business Websites

Course Curriculum

Chapter 1: Introduction to Ranking a Local Business Website

Lecture 1: Why You Should Take This Course & What You'll Be Able To Do By The End

Lecture 2: Accessing Support & Resources from Instructor

Lecture 3: SEO Tools

Lecture 4: How to SAVE Money on Lots of Digital Marketing Tools

Chapter 2: Planning & Getting Prepared

Lecture 1: Section Intro: Getting Organized Before Starting The Project

Lecture 2: Business Info to Collect + Considerations BEFORE Starting SEO

Lecture 3: Download This Spreadsheet To Track Data And Stay Organized

Lecture 4: An Introduction To The Site We'll Be Ranking, The Client's Goals & Site Health

Lecture 5: Knowing Your Target Audience & Website Goals

Lecture 6: 3+ Accounts to Set-Up BEFORE Starting SEO

Lecture 7: Google's Local SEO Ranking Factors

Chapter 3: Seo Audit & Keeping Current Rankings During Redesign

Lecture 1: Section intro: Understanding The Health of a Website & Maintaining Rankings

Lecture 2: How to Keep Current Search Engine Rankings During the Redesign Process

Lecture 3: Knowing Your Back Link Profile, URL Structure and Using 301 Redirects

Lecture 4: How to Monitor A Site After A Redesign To Watch For Any Problems

Lecture 5: Questions to Ask To Ensure You Keep Your Current SEO Rankings

Chapter 4: Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts

Lecture 1: Introduction to Competition Analysis

Lecture 2: How & Why To Find Your Top Online Competitors

Lecture 3: List of Competition Analysis Tools

Chapter 5: Keyword Research & Competition

Lecture 1: Performing Proper Keyword Research to Ensure Your SEO Success

Lecture 2: Using the 5-Step Keyword Research process

Lecture 3: Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords

Lecture 4: Researching Your Competitor's Keywords

Lecture 5: Selecting Final Keywords & How Much Traffic Do You Really Need?

Lecture 6: Determining how easily we can rank for specific keywords

Chapter 6: Developing Website Content

Lecture 1: Section intro: the importance of website content in your overall SEO

Lecture 2: Creating a content development plan & Content writing tools and reso

Lecture 3: What to write about

Lecture 4: Implementing An Internal Linking Structure

Chapter 7: Website Design & Development Plan

Lecture 1: Section Intro: Designing The Website While Keeping SEO In Mind

Lecture 2: Getting Design Inspiration. Do You Deserve To Be On Page 1?

Lecture 3: Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)

Lecture 4: Setting up a demo site

Lecture 5: How to ask Google not to index your demo site while you work (in WordPress)

Lecture 6: Creating Location Specific Pages (And Exactly What To Include)

Lecture 7: Creating initial pages using a good URL structure & where to use key

Chapter 8: On Page Optimization

Lecture 1: Planning For Your SEO Audit & Auditing Your Competitors

Lecture 2: Geotagging Website Images

Lecture 3: Geotagging Local Business Videos

Lecture 4: Additional Information to Add to Your Images

Lecture 5: What Is Schema, Why You Should Use It & How To Test Your Site For It

Lecture 6: How To Implement Schema On Your Local Website

Lecture 7: Additional Schema Markup To Use For Local Business Websites

Lecture 8: Schema Code Examples

Lecture 9: Setting a preferred URL

Lecture 10: The factors that impact your website speed, how to test for speed an

Lecture 11: Relationship Between Page Speed and Hosting

Lecture 12: Duplicate content & images

Lecture 13: XML Sitemaps

Lecture 14: Responsive / Mobile Friendly Website Test

Lecture 15: On-Page Optimization Resources

Chapter 9: Tracking The Impact Of A Website Redesign

Lecture 1: Website Launch, Update on Site Design & Client Feedback

Lecture 2: How to Track Your Website's Search Rankings

Lecture 3: List of Position / Rank Tracker Tools

Lecture 4: How To Track The Impact of Your Website Redesign

Chapter 10: Website Relaunch & What's Next

Lecture 1: The Website Has Been Relaunched. Here Are The Very Next Steps

Lecture 2: The Website is Fully Optimized. Now What?

Lecture 3: The Benefits of Optimizing a Business Google My Business Page

Chapter 11: Creating Your Google My Business Listing

Lecture 1: How to Determine If Your Business Is Already Listed

Lecture 2: Adding Your Business If It's Not Already Listed

Lecture 3: Google's Guidelines for Listing on Google My Business

Chapter 12: Optimizing Your Google My Business Page

Lecture 1: What We're Going to Cover

Lecture 2: The Google My Business Dashboard Overview

Lecture 3: How to Correctly Optimize Your Google My Business Page – Part 1

Lecture 4: How to Correctly Optimize Your Google My Business Page – Part 2

Lecture 5: How to Handle Businesses With Multiple Locations

Chapter 13: Ranking Your Google My Business Listing

Lecture 1: What We're Going to Cover

Lecture 2: Where You Will Rank in the Top 20 Listings

Lecture 3: The Importance of Citations

Lecture 4: Citations vs Links: Understanding The Difference

Lecture 5: How Many Citations Do You Need?

Lecture 6: Find Out Where Your Business Is Listed & If It's Listed Correctly

Lecture 7: Where to Find Citations

Lecture 8: Where to Find & Track More Citations Inexpensively

Lecture 9: How & Why To Track Your Citation Efforts

Lecture 10: 94 Top US Citation Sources

Lecture 11: 60 Top UK Citation Sources

Lecture 12: 53 Top Australia Citation Sources

Lecture 13: 42 Top Canada Citation Sources

Lecture 14: 25 Top Netherlands Citation Sources

Lecture 15: Citation Sources By Professions

Lecture 16: Which Sites Should You Get Citations From First?

Lecture 17: The Importance of Site Structure

Lecture 18: How to Determine How Competitive a Niche Is

Chapter 14: The Importance of Google Reviews

Lecture 1: What We're Going to Cover

Lecture 2: The Difference Reviews Can Make On Your Ranking Position