Branding & Brand Management with Dekker: Branding Strategy+
Branding & Brand Management with Dekker: Branding Strategy+, available at $89.99, has an average rating of 4.47, with 131 lectures, 19 quizzes, based on 1419 reviews, and has 73307 subscribers.
You will learn about MBA Level Branding Branding Brand Management Branding Strategy Brand Tactics Luxury Brand Management Fashion Branding B2B Branding B2C Branding How to Grow Your Brand This course is ideal for individuals who are Marketers or Marketing Managers or Brand Managers or Entrepeneurs or Aspiring Brand Managers or Brand Marketing Managers or Marketing Consultants or Marketing Agencies or Influencers It is particularly useful for Marketers or Marketing Managers or Brand Managers or Entrepeneurs or Aspiring Brand Managers or Brand Marketing Managers or Marketing Consultants or Marketing Agencies or Influencers.
Enroll now: Branding & Brand Management with Dekker: Branding Strategy+
Summary
Title: Branding & Brand Management with Dekker: Branding Strategy+
Price: $89.99
Average Rating: 4.47
Number of Lectures: 131
Number of Quizzes: 19
Number of Published Lectures: 125
Number of Published Quizzes: 19
Number of Curriculum Items: 150
Number of Published Curriculum Objects: 144
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- MBA Level Branding
- Branding
- Brand Management
- Branding Strategy
- Brand Tactics
- Luxury Brand Management
- Fashion Branding
- B2B Branding
- B2C Branding
- How to Grow Your Brand
Who Should Attend
- Marketers
- Marketing Managers
- Brand Managers
- Entrepeneurs
- Aspiring Brand Managers
- Brand Marketing Managers
- Marketing Consultants
- Marketing Agencies
- Influencers
Target Audiences
- Marketers
- Marketing Managers
- Brand Managers
- Entrepeneurs
- Aspiring Brand Managers
- Brand Marketing Managers
- Marketing Consultants
- Marketing Agencies
- Influencers
Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of brandingand brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler’s Kellogg School of Management and has helped countless startups with their branding.
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you’re a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I’ll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren’t relying on flaky Internet resources.
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Case study on the luxury brand management & fashion marketing leader Lacoste
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Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
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My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
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FMCG / CPG brand management considerations
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B2B brand management drivers
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Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
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How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
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How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency–both conceptually and through advertising channels such as Facebook and LinkedIn
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How to penetrate a new market quickly to build brand credibility and awareness
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How to leverage associations to establish a brand that doesn’t yet have credibility
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How to develop a comprehensive branding and brand marketing strategy
Key branding sections:
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How Brands Grow
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Brand Management Lessons from Lacoste
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Branding Strategy
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Branding Tactics
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Macro Business Perspective of Branding
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Raising Brand Awareness
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B2B Branding
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Personal Branding
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
Course Curriculum
Chapter 1: Key Branding & Brand Management Lessons
Lecture 1: Building a Story Brand
Lecture 2: Branding: the Most Important Steps
Lecture 3: The Most Important Thing with Branding
Lecture 4: RED Marketing
Lecture 5: Profiting from Surprise
Lecture 6: Notes from Byron Sharp
Lecture 7: Hit Makers 1
Lecture 8: Hit Makers 2
Lecture 9: Brand design
Lecture 10: Brand design example
Lecture 11: Word of Mouth Brand Marketing
Lecture 12: 7 Rules for Brand Growth
Lecture 13: Brand KPI Benchmarks
Lecture 14: Key Influencers
Lecture 15: Brands vs Products
Lecture 16: Other Lessons from the B2B Institute
Lecture 17: Consequential Word of Mouth
Lecture 18: Brand It Like Serhant
Lecture 19: Vanta Branding Case Study
Lecture 20: 4 Brand Management Lessons from Bud Light
Chapter 2: Raising Brand Awareness, Ad Recall & Purchase Intent
Lecture 1: Stages of Awareness
Lecture 2: Raising Awareness through Video
Lecture 3: Raising Brand Awareness with Facebook Advertising
Lecture 4: Awareness Campaign Example – B2B
Lecture 5: Reach & Frequency
Lecture 6: Video Views vs. Awareness Reach
Lecture 7: Ad Recall & Purchase Intent [Facebook Data]
Lecture 8: Repetition
Lecture 9: Brand Marketing Measurements & Mistakes
Lecture 10: A Million Impressions Campaign Example
Chapter 3: Scaling Up
Lecture 1: Anti Detect Browsers
Chapter 4: Brand Strategy / Branding Strategy
Lecture 1: Target market
Lecture 2: Personas
Lecture 3: Value proposition
Lecture 4: Customer value proposition
Lecture 5: Positioning, customer value, and campaign ideas
Lecture 6: 4Ps
Lecture 7: Changing a brand
Chapter 5: Brand Management Lessons from Lacoste
Lecture 1: How Does Your Brand Create Value?
Lecture 2: Introduction to Branding with Lacoste
Lecture 3: Brand Collaborations
Lecture 4: Assignment
Lecture 5: Visual Identity Is More than a Logo
Lecture 6: Assignment
Chapter 6: Brand Tactics (Branding Tactics)
Lecture 1: Logo evolution example
Lecture 2: Brand sounds
Lecture 3: Brand sounds example
Lecture 4: Brand naming
Lecture 5: Motto / slogan
Lecture 6: Brand extensions
Lecture 7: Brand architecture
Lecture 8: Workbook 1 [Brand Strategy]
Lecture 9: Workbook 2 [Brand Tactics]
Lecture 10: Brand Tactics Assignment [Personal Branding]
Chapter 7: How Brands Grow
Lecture 1: How Brands Grow Part 1
Lecture 2: Case Study: Airbnb
Lecture 3: Marketing Laws
Chapter 8: The Macro Level Business View of Brands & Branding
Lecture 1: Brands are not sustainable competitive advantages
Lecture 2: Branding is more important in some contexts than in others
Chapter 9: Important Branding Notes
Lecture 1: Influencer Video
Lecture 2: What Is a Brand Manager?
Lecture 3: Limitations of the 4Ps
Lecture 4: Marketing Small Vs. Large Companies
Lecture 5: Positioning
Lecture 6: Creative: Direct Response & Brand Marketing
Lecture 7: The consumer journey, go-to-market
Lecture 8: Research, metrics, and advertising
Chapter 10: B2B Branding
Lecture 1: Out of Market Buyers
Lecture 2: Mascots & Emotions in B2B Branding
Lecture 3: B2B Creative Branding
Lecture 4: Make Your B2B Brand FAMOUS
Lecture 5: B2B Branding for SAAS
Lecture 6: Brex Example
Chapter 11: Personal Branding
Lecture 1: Rule #1 of Personal Branding
Lecture 2: Assignment
Lecture 3: What LinkedIn Teaches Us about Branding
Instructors
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Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA -
Neelisha Singhal
Rating Distribution
- 1 stars: 15 votes
- 2 stars: 41 votes
- 3 stars: 164 votes
- 4 stars: 476 votes
- 5 stars: 723 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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