The Complete Marketing Attribution Course
The Complete Marketing Attribution Course, available at $54.99, has an average rating of 4.25, with 15 lectures, 4 quizzes, based on 244 reviews, and has 787 subscribers.
You will learn about You'll understand the most common attribution models You'll be able to select the best attribution model for your organization Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance This course is ideal for individuals who are Marketers who want to understand more about marketing attribution and their marketing strategy or Marketing analysts or Anyone interested in marketing analytics and marketing attribution! It is particularly useful for Marketers who want to understand more about marketing attribution and their marketing strategy or Marketing analysts or Anyone interested in marketing analytics and marketing attribution!.
Enroll now: The Complete Marketing Attribution Course
Summary
Title: The Complete Marketing Attribution Course
Price: $54.99
Average Rating: 4.25
Number of Lectures: 15
Number of Quizzes: 4
Number of Published Lectures: 15
Number of Published Quizzes: 4
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: $34.99
Quality Status: approved
Status: Live
What You Will Learn
- You'll understand the most common attribution models
- You'll be able to select the best attribution model for your organization
- Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance
Who Should Attend
- Marketers who want to understand more about marketing attribution and their marketing strategy
- Marketing analysts
- Anyone interested in marketing analytics and marketing attribution!
Target Audiences
- Marketers who want to understand more about marketing attribution and their marketing strategy
- Marketing analysts
- Anyone interested in marketing analytics and marketing attribution!
In just a few hours, master a critical concept of marketing analytics: marketing attribution
We’ll start with the basics:
- Understanding digital marketing channels
- Defining the common marketing attribution models:
- last touch (last click)
- first touch (first click)
- multi-touch models: position based, linear, and decay
and work our way up to advanced topics like:
- Selecting the best attribution model for your business
- Understanding how offline marketing and view-through value factor into marketing attribution
This course will also show you how to implement attribution models – from tracking parameters through analyzing the impact of different models in Google Analytics.
Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
Course Curriculum
Chapter 1: Welcome!
Lecture 1: Welcome!
Chapter 2: Marketing Attribution Basics
Lecture 1: Typical Marketing Channels
Lecture 2: What is Marketing Attribution?
Lecture 3: Marketing Attribution Models
Lecture 4: Marketing Attribution Models – Quiz Solutions
Lecture 5: Selecting an Attribution Model
Lecture 6: Selecting an Attribution Model – Quiz Solutions
Chapter 3: Implementation – Tracking and Measuring Marketing Attribution
Lecture 1: Tracking Attribution
Lecture 2: Tracking Attribution – Quiz Solutions
Lecture 3: Google Migrates to Google Analytics 4
Lecture 4: Marketing Analytics in Google Analytics
Chapter 4: Extensions
Lecture 1: Marketing Analytics – Advanced, Part I
Lecture 2: Marketing Analytics – Advanced, Part II
Lecture 3: Extensions
Chapter 5: Wrap Up
Lecture 1: Wrap Up
Instructors
-
Mel Restori
Director of Analytics
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 7 votes
- 3 stars: 36 votes
- 4 stars: 91 votes
- 5 stars: 109 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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