Mastering Content Marketing -Fundamental & Advanced Strategy

Mastering Content Marketing -Fundamental & Advanced Strategy, available at $19.99, has an average rating of 4.1, with 50 lectures, based on 10 reviews, and has 842 subscribers.

You will learn about Understand the concepts of content marketing to strengthen your roots. Familiar with the entire content marketing process starting from content creation to promotion Increase brand visibility and drive engagement through planned marketing Various types of concepts such as Buyer Persona, Target Audience, Brand Positioning etc. Create Content Marketing Calendar to plan your marketing activities accordingly Evolve as a content marketer and unlock numerous career opportunities This course is ideal for individuals who are Content Writers or Content Marketers or Social Media Managers or SEO Professionals or Brand Managers or Digital Marketing Managers or Freshers who wants to learn about Content Marketing It is particularly useful for Content Writers or Content Marketers or Social Media Managers or SEO Professionals or Brand Managers or Digital Marketing Managers or Freshers who wants to learn about Content Marketing.

Enroll now: Mastering Content Marketing -Fundamental & Advanced Strategy

Summary

Title: Mastering Content Marketing -Fundamental & Advanced Strategy

Price: $19.99

Average Rating: 4.1

Number of Lectures: 50

Number of Published Lectures: 50

Number of Curriculum Items: 50

Number of Published Curriculum Objects: 50

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the concepts of content marketing to strengthen your roots.
Familiar with the entire content marketing process starting from content creation to promotion
Increase brand visibility and drive engagement through planned marketing
Various types of concepts such as Buyer Persona, Target Audience, Brand Positioning etc.
Create Content Marketing Calendar to plan your marketing activities accordingly
Evolve as a content marketer and unlock numerous career opportunities

Who Should Attend

Content Writers
Content Marketers
Social Media Managers
SEO Professionals
Brand Managers
Digital Marketing Managers
Freshers who wants to learn about Content Marketing

Target Audiences

Content Writers
Content Marketers
Social Media Managers
SEO Professionals
Brand Managers
Digital Marketing Managers
Freshers who wants to learn about Content Marketing

Welcome to the Course on Mastering Content Marketing, which is a life-changing course for content and marketing professionals. Through this content marketing course, you will learn to use relevant content to attract, acquire, and engage your audience.

Do you know 93% of B2B marketers use content marketing? This data is enough to explain to you the increasing job opportunity in this field.

I have spent 12 years in the digital marketing sphere working for Cyber Security, IT Software, Cloud Communication, and the eCommerce industry.

This content marketing course is ideal for content writing professionals, digital marketing managers, SEO executives and even brand managers.

In this course, I have covered the following topics:

Different Types of Content Formats:

There are various content formats such as Articles, Blogs, Videos and Press releases, etc. I have explained these content types in much detail. Understanding the content formats will act as a foundation for this content marketing course.

AIDA Model:

The AIDA is one of the most important concepts in Digital Marketing. The Acronym AIDA stands for Attention, Interest, Desire, and Action. You will learn all these stages incomplete details.

Content Platforms:

There are various content platforms such as YouTube, Website, Apple Podcast, etc. This content marketing course will explain to you about these platforms so that you can upload your content in the right medium.

Brand Positioning:

Brand Positioning is about owning a unique place in the mind of the target buyers. In this course, I have explained the different types of Brand Positioning strategies. I have also provided interesting examples of brand positioning.

Story Telling:

I will teach you, how you can be a storyteller and create compelling brand messages, which drive maximum engagement.

Content Promotion:

Learn to promote content, which you have created or your content writer has created. I have covered all types of content promotion techniques that will help you boost your brand.

Content Marketing Calendar

Learn to create your content marketing calendar and plan your activities accordingly. I will give you examples of some content marketing calendars that you can follow.

Apart from these concepts, there are various other concepts like Buyer Persona, Target Audience, etc.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction of Content Marketing

Lecture 2: History of Content Marketing. Know how content marketing has evolved.

Lecture 3: What Data Says?

Chapter 2: Content Formats

Lecture 1: Content Format Introduction

Lecture 2: Different Types of Content Formats

Lecture 3: Why Blogs are So Important in Content Marketing

Lecture 4: Understanding the Relevance of Articles

Lecture 5: Know Why Press Release Should be a Part of Your Marketing Strategy

Lecture 6: Effectiveness Podcast with Powerful Data

Lecture 7: Types of Videos That are Used in Digital Marketing

Lecture 8: Why Videos are Considered Useful in Marketing?

Lecture 9: Different Types of Social Media Post

Chapter 3: AIDA Model

Lecture 1: ADIA Model Introduction

Lecture 2: Understanding the AIDA Stages with Marketing Activities

Lecture 3: Attention, Interest, Desire and Action – Explained in Detail

Chapter 4: Different Types of Content Platforms

Lecture 1: Content Platforms Introduction

Lecture 2: Different Types of Content Platforms

Chapter 5: Brand Positioning

Lecture 1: Buyers Positioning Introduction

Lecture 2: What is Brand Positioning

Lecture 3: Types of Brand Positioning Strategy

Lecture 4: Convenience Based, Customer Service and Price Based Brand Positioning

Lecture 5: Quality Based and Differentiation Strategy

Lecture 6: Brand Positioning Steps – How to Position Your Brand

Lecture 7: How to Position Your Brand – Current Positioning & Competitor Identification

Lecture 8: How to Position Your Brand – Competitor Research and Value Proposition

Lecture 9: How to Position Your Brand – Create Positioning Statement and Provide Value

Lecture 10: Examples of Brand Positioning

Chapter 6: Buyer Persona

Lecture 1: Buyer Persona Introduction

Lecture 2: What is Buyers Persona

Lecture 3: Importance of Buyer Persona

Lecture 4: How to Create Buyer Persona

Chapter 7: Target Audience

Lecture 1: Target Audience Introduction

Lecture 2: Defining Target Audience

Lecture 3: Factors Defining Your Target Audience

Lecture 4: How to Define Your Target Audience

Chapter 8: Story Telling

Lecture 1: Story Telling Introduction

Lecture 2: What is a Story

Lecture 3: Understanding Story Telling – Become a Great Storyteller

Chapter 9: Creating Content Ideas

Lecture 1: Creating Content Ideas

Chapter 10: Promoting Your Content

Lecture 1: Promoting Your Content

Lecture 2: Repurposing Your Content

Lecture 3: Examples of Content Repurposing

Lecture 4: Drafting a Promotional Emailer

Lecture 5: Influencer Marketing Data

Lecture 6: Types of Influencers – How You can Differentiate

Lecture 7: How to Reach Influencers

Chapter 11: Content Marketing Calendar and Content Posting

Lecture 1: Content Marketing Calendar Intro

Lecture 2: How to Create a Content Marketing Calendar

Lecture 3: Content Posting Platforms

Chapter 12: Career in Content Marketing

Lecture 1: Career in Content Marketing

Instructors

Abhijeet Guha
Content & Digital Marketing Specialist

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1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 3 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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