Digital Product Management-Build Effective Digital Products
Digital Product Management-Build Effective Digital Products, available at $54.99, has an average rating of 4.71, with 42 lectures, 9 quizzes, based on 156 reviews, and has 1069 subscribers.
You will learn about Digital Value Proposition Digital Product Management Thinking Prioritization in Digital Products Portfolio of Metrics – Business metrics, Customer metrics, Product metrics Product Lifecycle Stages, A Framework for North Star and supporting metrics Performing Product Analytics A/B Testing Industry Case Studies and Applications Understand & Create Digital Business Models Create Data Driven Roadmaps Leverage Product Analytics for decision making A framework to identify the focus metric and supporting metrics for any digital product This course is ideal for individuals who are Individuals seeking a career in Product Management or Professionals aiming to transition into Product Management or Product Managers looking to enhance their skillset or Entrepreneurs wanting a comprehensive understanding of digital product development or Professionals in the digital products field aiming to enhance their knowledge of the Product Management role It is particularly useful for Individuals seeking a career in Product Management or Professionals aiming to transition into Product Management or Product Managers looking to enhance their skillset or Entrepreneurs wanting a comprehensive understanding of digital product development or Professionals in the digital products field aiming to enhance their knowledge of the Product Management role.
Enroll now: Digital Product Management-Build Effective Digital Products
Summary
Title: Digital Product Management-Build Effective Digital Products
Price: $54.99
Average Rating: 4.71
Number of Lectures: 42
Number of Quizzes: 9
Number of Published Lectures: 42
Number of Published Quizzes: 9
Number of Curriculum Items: 51
Number of Published Curriculum Objects: 51
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Digital Value Proposition
- Digital Product Management Thinking
- Prioritization in Digital Products
- Portfolio of Metrics – Business metrics, Customer metrics, Product metrics
- Product Lifecycle Stages, A Framework for North Star and supporting metrics
- Performing Product Analytics
- A/B Testing
- Industry Case Studies and Applications
- Understand & Create Digital Business Models
- Create Data Driven Roadmaps
- Leverage Product Analytics for decision making
- A framework to identify the focus metric and supporting metrics for any digital product
Who Should Attend
- Individuals seeking a career in Product Management
- Professionals aiming to transition into Product Management
- Product Managers looking to enhance their skillset
- Entrepreneurs wanting a comprehensive understanding of digital product development
- Professionals in the digital products field aiming to enhance their knowledge of the Product Management role
Target Audiences
- Individuals seeking a career in Product Management
- Professionals aiming to transition into Product Management
- Product Managers looking to enhance their skillset
- Entrepreneurs wanting a comprehensive understanding of digital product development
- Professionals in the digital products field aiming to enhance their knowledge of the Product Management role
UNDERSTAND DIGITAL PRODUCT MANAGEMENT TOOLS AND METRICS TO BUILD USER-FOCUSED DIGITAL PRODUCTS.
Learn analytics, business modeling, and team coordination to create and deliver digital products that your customers will love.
The explosion of the SaaS model in recent years has been monumental in changing the technological landscape, and this shift to the cloud, naturally, has had a major impact on the product space and how product managers and teams – whether old or new – perform their job. In this course, you will learn the key aspects that are required from a Digital and SaaS Product manager. You will gain insights into all the important tools and skills that are required for being a successful SaaS Product Manager. Additionally, you will explore the best practices and strategies to effectively manage and grow SaaS products.
What will you Learn?
-
Digital Value Proposition
-
Digital Product Management Thinking
-
Prioritization in Digital Products
-
Portfolio of Metrics – Business metrics, Customer metrics, Product metrics
-
Product Lifecycle Stages, A Framework for North Star and supporting metrics
-
Performing Product Analytics
-
A/B Testing
-
Industry Case Studies and Applications
Top skills you will learn
-
Understand & Create Digital Business Models
-
Create Data-Driven Roadmaps
-
Leverage Product Analytics for decision-making
-
A framework to identify the focus metric and supporting metrics for any digital product
Course Curriculum
Chapter 1: Course Overview
Lecture 1: Setting the Context
Lecture 2: Course Overview
Lecture 3: Learning Outcomes
Chapter 2: Chapter 2 – The Digital Value Proposition
Lecture 1: Digital Technologies and Value Proposition
Lecture 2: Constant Experimentation
Lecture 3: Digital Product Management Thinking
Chapter 3: Chapter 3 – Digital Business Models
Lecture 1: Understanding Business Models
Lecture 2: Digital Business Models
Chapter 4: Chapter 4 – Day in the life of a DPM
Lecture 1: Projects, Features in different stages
Lecture 2: Working with cross functional teams
Chapter 5: Chapter 5 – Prioritization in Digital Products
Lecture 1: Prioritization overview
Lecture 2: Popular Prioritization Frameworks
Chapter 6: Chapter 6 – Data Driven Road maps
Lecture 1: Road map and its Components
Lecture 2: How to use Product Road maps
Lecture 3: Data Driven Road map
Chapter 7: Chapter 7 – Portfolio of Metrics
Lecture 1: Why Metrics Matter
Lecture 2: Product Metrics
Lecture 3: Business Metrics
Lecture 4: Customer Metrics
Lecture 5: Goals driven Metrics
Chapter 8: Chapter 8 – Framework for Metrics That Matter
Lecture 1: Product Lifecycle Stages, GAME Framework & North Star Metric
Lecture 2: GAME for Problem Discovery & Validation
Lecture 3: GAME for Problem-Solution Fit
Lecture 4: GAME for Product-Market Fit
Lecture 5: GAME for Business Model Fit & Scale
Chapter 9: Chapter 9 – Product Analytics & Analytics Platforms
Lecture 1: Product Analytics Basics
Lecture 2: Users and Events
Lecture 3: Performing Product Analytics
Lecture 4: Product Analytics Platforms & Capabilities
Chapter 10: Chapter 10 – Experimentation and Hypothesis Testing
Lecture 1: Experimentation in Digital products – Overview
Lecture 2: Build-Measure-Learn Feedback loop
Lecture 3: A/B Testing
Chapter 11: Chapter 11 – AARRR – Pirate Metrics
Lecture 1: AARRR Framework
Lecture 2: Acquisition
Lecture 3: Activation
Lecture 4: Retention and Engagement
Lecture 5: Referral
Lecture 6: Revenue
Chapter 12: Chapter 12 -Industry Case Studies
Lecture 1: Hypothesis Testing – AirBnB
Lecture 2: Retention Case Study – Calm
Lecture 3: Referral Case Study – Dropbox
Chapter 13: Chapter 13 – Summary
Lecture 1: Summary
Instructors
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Institute of Product Leadership
The Premier B-School for Product Leadership
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 5 votes
- 3 stars: 18 votes
- 4 stars: 60 votes
- 5 stars: 71 votes
Frequently Asked Questions
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