Create Brand Messages: Differentiate and Sell More

Create Brand Messages: Differentiate and Sell More, available at $34.99, has an average rating of 4.31, with 17 lectures, based on 8 reviews, and has 160 subscribers.

You will learn about The secret to developing a killer elevator pitch How to uncover your top 10 key differentiators How to develop killer key messages for your website, collateral, sales scripts… How to craft customer value propositions that resonate with target buyers 45 places you can effectively utilize your new messaging How to create a pocket-sized key messaging cheat sheet for all staff Specifically how and where to work your new messages into your website How to craft probing sales questions (based on your new messages) to get the prospect talking How to overhaul your company's messages for greater customer conversion This course is ideal for individuals who are Business owners or Marketing leaders and teams or Anyone looking to improve their brand story or Marketing consultants wanting to learn the art of brand messaging or Entrepreneurs trying to carve a niche in a crowded industry or PR and marketing communications managers It is particularly useful for Business owners or Marketing leaders and teams or Anyone looking to improve their brand story or Marketing consultants wanting to learn the art of brand messaging or Entrepreneurs trying to carve a niche in a crowded industry or PR and marketing communications managers.

Enroll now: Create Brand Messages: Differentiate and Sell More

Summary

Title: Create Brand Messages: Differentiate and Sell More

Price: $34.99

Average Rating: 4.31

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $54.99

Quality Status: approved

Status: Live

What You Will Learn

The secret to developing a killer elevator pitch
How to uncover your top 10 key differentiators
How to develop killer key messages for your website, collateral, sales scripts…
How to craft customer value propositions that resonate with target buyers
45 places you can effectively utilize your new messaging
How to create a pocket-sized key messaging cheat sheet for all staff
Specifically how and where to work your new messages into your website
How to craft probing sales questions (based on your new messages) to get the prospect talking
How to overhaul your company's messages for greater customer conversion

Who Should Attend

Business owners
Marketing leaders and teams
Anyone looking to improve their brand story
Marketing consultants wanting to learn the art of brand messaging
Entrepreneurs trying to carve a niche in a crowded industry
PR and marketing communications managers

Target Audiences

Business owners
Marketing leaders and teams
Anyone looking to improve their brand story
Marketing consultants wanting to learn the art of brand messaging
Entrepreneurs trying to carve a niche in a crowded industry
PR and marketing communications managers

EVERYTHING YOU NEED TO CREATE A KILLER ELEVATOR PITCH, KEY MESSAGES AND CUSTOMER VALUE PROPS

In under 90 minutes you’ll know how to craft highly differentiating messages that will boost your sales conversion 20%+!!

A good branding story can make or break your sales success. Buyers want to know “why” they should choose you over the competition, and this all comes down to differentiation. You must communicate to would-be buyers today through succinct, clear, differentiating brand messages through your website, collateral, presentations, phone scripts, etc. This course helps you assess your competition, discover your key differentiators, and walks you through the development of your own branding positioning statement, key messages and customer value propositions. By the end, you’ll have a truly differentiated brand and a very unique selling proposition (USP)! No other course provides the step-by-step instructions and insight which this course does.

Course Curriculum

Chapter 1: Introduction: Power of Brand Differentiation

Lecture 1: Introduction

Lecture 2: Challenges Facing Today's Brands

Chapter 2: Identify your Business's Uniqueness – Competitive Analysis Exercise

Lecture 1: Segmenting your Competition

Lecture 2: Competitive Analysis Overview

Lecture 3: Building your Competitive Positioning/Messaging Matrix

Lecture 4: Benchmarking your Business's Current Positioning

Lecture 5: Researching the Competition – Where to Look

Lecture 6: Preparing your Data for Analysis

Lecture 7: Identifying Differentiating Key Insights

Lecture 8: Determining your Key Differentiators

Chapter 3: A Brand Positioning Framework

Lecture 1: Brand Positioning Framework Overview

Lecture 2: Positioning Statement

Lecture 3: More on Positioning Statements, including Best-Practice Examples

Lecture 4: Key Messages

Lecture 5: Supporting Proof Points

Lecture 6: Customer Value Statements/Propositions

Chapter 4: Using your Messages to Sell

Lecture 1: Additional Resources/Tools

Instructors

Kevin Levi
Prolific brand messaging expert, practitioner and author

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 1 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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