Go To Market Strategy

Go To Market Strategy, available at $24.99, has an average rating of 2.85, with 12 lectures, based on 34 reviews, and has 122 subscribers.

You will learn about What is GTM? Benefits of having a GTM strategy. Key pillars of GTM strategy. How to get started with a winning GTM tailored for your target market and product offering. Reasons for failure of GTM. This course is ideal for individuals who are Wannapreneurs, Product Management professionals, Entrepreneurs / Founders, Anyone who is involved in new product development It is particularly useful for Wannapreneurs, Product Management professionals, Entrepreneurs / Founders, Anyone who is involved in new product development.

Enroll now: Go To Market Strategy

Summary

Title: Go To Market Strategy

Price: $24.99

Average Rating: 2.85

Number of Lectures: 12

Number of Published Lectures: 12

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: ₹3,299

Quality Status: approved

Status: Live

What You Will Learn

What is GTM? Benefits of having a GTM strategy. Key pillars of GTM strategy. How to get started with a winning GTM tailored for your target market and product offering. Reasons for failure of GTM.

Who Should Attend

Wannapreneurs, Product Management professionals, Entrepreneurs / Founders, Anyone who is involved in new product development

Target Audiences

Wannapreneurs, Product Management professionals, Entrepreneurs / Founders, Anyone who is involved in new product development

“Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz, Founder of Heinz Marketing

Go To Market (a.k.a. GTM) Strategy is the plan of an organization to deliver unique value proposition to its customers and achieve a competitive advantage. GTM strategy helps a business clarify why it is launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.

GTM strategy is imperative not only for Sales & Marketing teams, but also critical for Product managers to envision and develop the products for the customers/users it’s intended for.

Course Curriculum

Chapter 1: Introduction

Lecture 1: About Me

Lecture 2: An introduction to the GTM Strategy course

Chapter 2: What is Go To Market Strategy?

Lecture 1: What is Go To Market Strategy?

Lecture 2: Benefits of GTM

Chapter 3: Role of GTM in the Business Plan

Lecture 1: Role of GTM in the Business Plan

Chapter 4: Objectives of GTM Strategy

Lecture 1: Objectives of GTM Strategy

Chapter 5: How to define Go To Market Strategy?

Lecture 1: Key Pillars of GTM Strategy

Lecture 2: Business Canvas as a GTM Planning Tool

Lecture 3: Illustration of using Business Canvas as a GTM planning tool

Lecture 4: GTM strategy for Sales Process

Lecture 5: Where to begin when planning GTM strategy?

Chapter 6: Why GTM Fails

Lecture 1: Key reasons why GTM fails

Instructors

Sarit Guha Thakurta
Business Strategy, Growth Strategy, Sales, Marketing

Rating Distribution

1 stars: 6 votes
2 stars: 6 votes
3 stars: 12 votes
4 stars: 8 votes
5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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