THE FINE ART OF BRAND POSITIONING

THE FINE ART OF BRAND POSITIONING, available at $27.99, has an average rating of 4.15, with 16 lectures, based on 18 reviews, and has 88 subscribers.

You will learn about In this course you will learn the art of positioning a brand through an easy step by step process; you will learn what it takes to create a strong brand and strategies that you can apply. Secondly you will learn how to understand consumers better and steps in identifying the right set of consumers that will make the business profitable. And finally this course will teach you, what to do in case you have an existing brand which is losing popularity because of other newer brands in market. What steps to take and how to stay relevant to consumers and not lose market share. This course is ideal for individuals who are Brand managers working in different industries or Marketing communications manager who is building communication campaigns or Business leaders who are involved in strategic brand level initiatives or Entrepreneurs striving to build a brand from scratch or Client servicing, creative and strategy team of an advertising agency It is particularly useful for Brand managers working in different industries or Marketing communications manager who is building communication campaigns or Business leaders who are involved in strategic brand level initiatives or Entrepreneurs striving to build a brand from scratch or Client servicing, creative and strategy team of an advertising agency.

Enroll now: THE FINE ART OF BRAND POSITIONING

Summary

Title: THE FINE ART OF BRAND POSITIONING

Price: $27.99

Average Rating: 4.15

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

In this course you will learn the art of positioning a brand through an easy step by step process; you will learn what it takes to create a strong brand and strategies that you can apply.
Secondly you will learn how to understand consumers better and steps in identifying the right set of consumers that will make the business profitable.
And finally this course will teach you, what to do in case you have an existing brand which is losing popularity because of other newer brands in market. What steps to take and how to stay relevant to consumers and not lose market share.

Who Should Attend

Brand managers working in different industries
Marketing communications manager who is building communication campaigns
Business leaders who are involved in strategic brand level initiatives
Entrepreneurs striving to build a brand from scratch
Client servicing, creative and strategy team of an advertising agency

Target Audiences

Brand managers working in different industries
Marketing communications manager who is building communication campaigns
Business leaders who are involved in strategic brand level initiatives
Entrepreneurs striving to build a brand from scratch
Client servicing, creative and strategy team of an advertising agency

Welcome to the course on Fine art of brand positioning. Building a brand is like building a masterpiece. It needs passion, craftsmanship and knowledge.

A good brand positioning should have two components – rational and emotional. In other words, it should appeal both to the “head” and the “heart” of consumers

In this short course on ‘The Art of brand positioning’ we will understand 4 key things:

What is brand positioning and why it is important?
An easy and step by step process that will help you position any brand, irrespective of whether you are in a product based or a services based industry
Understand how brands have implemented these concepts through real life examples and case studies from different industries
Three tool-kits that will be your step by step guide for brand positioning and you can use them to build any brand from scratch.

For your interest, there is 30 day money back guarantee so there’s no risk.

I genuinely believe that the case studies and models shared as a part of this course will help you build a compelling brand positioning and make your marketing strategies much more robust.

Course Curriculum

Chapter 1: INTRODUCTION TO FINE ART OF BRAND POSITIONING

Lecture 1: THE FINE ART OF BRAND POSITIONING

Chapter 2: STEP 1 : UNDERSTAND YOUR CONSUMERS

Lecture 1: UNDERSTANDING CONSUMERS THROUGH SEGMENTATION

Lecture 2: CUSTOMER LIFETIME VALUE BASED SEGMENTATION

Lecture 3: HOW TO CHOOSE CONSUMER SEGMENT IDEAL FOR YOUR BUSINESS

Lecture 4: TOOLKIT 1 – UNDERSTANDING YOUR CONSUMERS

Chapter 3: SECTION 2 – UNDERSTANDING COMPETITION

Lecture 1: DIRECT AND INDIRECT COMPETITION

Chapter 4: DEFINING BRAND POSITIONING

Lecture 1: CATEGORY MEMBERSHIP

Lecture 2: POINT OF DIFFERENCE

Lecture 3: DETERMINING POINT OF DIFFERENCE

Lecture 4: ACTIVATING POINT OF DIFFERENCE IN YOUR BUSINESS

Lecture 5: STRADDLE POSITIONING

Lecture 6: TOOLKIT 2 & 3 – CREATING BRAND POSITIONING STATEMENT

Chapter 5: POSITIONING STRATEGY FOR EXISTING BRANDS

Lecture 1: UPDATING POSITIONING OVER TIME

Lecture 2: LADDERING

Lecture 3: REACTING

Lecture 4: KEY POINTS TO REMEMBER

Instructors

Sushant Pathak
Brand and marketing communication professional

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 7 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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