Introduction to Programmatic Advertising

Introduction to Programmatic Advertising, available at $49.99, has an average rating of 4.6, with 27 lectures, 2 quizzes, based on 438 reviews, and has 1181 subscribers.

You will learn about Understand what Programmatic Advertising really is Learn the fundamentals of digital and programmatic advertising auctions Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc. Get up to speed with programmatic advertising terminology – frequency capping, ATF, BTF, RON, ROS Understand first, second & third party data Understand what brand safety is and why it is a key concern for marketers today Learn all about digital advertising fraud, why ad fraud exists and what you can do to detect and combat it Understand the concept of viewability in digital advertising Learn the four types of programmatic advertising – open auctions, private auctions, preferred deals and programmatic guaranteed deals Learn about the publisher waterfall – how publishers prioritize their inventory. Learn the pros and cons of each type of programmatic advertising Get an overview of the Google Programmatic Ecosystem – the different components, their old and new names and the functions of each component Understand what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads Learn from programmatic advertising success stories and case studies from different brands This course is ideal for individuals who are Digital Marketing Professionals or Digital Advertising Professionals or Marketing Managers looking to expand their knowledge of digital advertising or Brand Managers looking to expand their knowledge of digital advertising or Traditional media professionals (TV, Radio, print) looking to learn about digital media It is particularly useful for Digital Marketing Professionals or Digital Advertising Professionals or Marketing Managers looking to expand their knowledge of digital advertising or Brand Managers looking to expand their knowledge of digital advertising or Traditional media professionals (TV, Radio, print) looking to learn about digital media.

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Summary

Title: Introduction to Programmatic Advertising

Price: $49.99

Average Rating: 4.6

Number of Lectures: 27

Number of Quizzes: 2

Number of Published Lectures: 27

Number of Published Quizzes: 2

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: ₹7,900

Quality Status: approved

Status: Live

What You Will Learn

• Understand what Programmatic Advertising really is
• Learn the fundamentals of digital and programmatic advertising auctions
• Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc.
• Get up to speed with programmatic advertising terminology – frequency capping, ATF, BTF, RON, ROS
• Understand first, second & third party data
• Understand what brand safety is and why it is a key concern for marketers today
• Learn all about digital advertising fraud, why ad fraud exists and what you can do to detect and combat it
• Understand the concept of viewability in digital advertising
• Learn the four types of programmatic advertising – open auctions, private auctions, preferred deals and programmatic guaranteed deals
• Learn about the publisher waterfall – how publishers prioritize their inventory.
• Learn the pros and cons of each type of programmatic advertising
• Get an overview of the Google Programmatic Ecosystem – the different components, their old and new names and the functions of each component
• Understand what really makes programmatic advertising different from advertising on the Google Display Network through Google Ads
• Learn from programmatic advertising success stories and case studies from different brands

Who Should Attend

• Digital Marketing Professionals
• Digital Advertising Professionals
• Marketing Managers looking to expand their knowledge of digital advertising
• Brand Managers looking to expand their knowledge of digital advertising
• Traditional media professionals (TV, Radio, print) looking to learn about digital media

Target Audiences

• Digital Marketing Professionals
• Digital Advertising Professionals
• Marketing Managers looking to expand their knowledge of digital advertising
• Brand Managers looking to expand their knowledge of digital advertising
• Traditional media professionals (TV, Radio, print) looking to learn about digital media