Marketing For Business Managers

Marketing For Business Managers, available at $19.99, with 52 lectures, 5 quizzes, and has 2 subscribers.

You will learn about Critically analyse and evaluate internal and external marketing environments, and stakeholder and customer relationships in a range of marketing scenarios Undertake research to understand marketing theories, concepts & techniques for designing marketing & risk management plans in a variety of marketing situations Design competitive positioning, branding and marketing strategies for real-world events. Develop a high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts. Critically evaluate information from a wide range of sources to demonstrate research skills and capacity to document research outcomes in marketing. This course is ideal for individuals who are Business Students or Marketers or Managers or Self Employed Individuals or Business Owners or Start-up Companies or Executives It is particularly useful for Business Students or Marketers or Managers or Self Employed Individuals or Business Owners or Start-up Companies or Executives.

Enroll now: Marketing For Business Managers

Summary

Title: Marketing For Business Managers

Price: $19.99

Number of Lectures: 52

Number of Quizzes: 5

Number of Published Lectures: 52

Number of Published Quizzes: 5

Number of Curriculum Items: 57

Number of Published Curriculum Objects: 57

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Critically analyse and evaluate internal and external marketing environments, and stakeholder and customer relationships in a range of marketing scenarios
Undertake research to understand marketing theories, concepts & techniques for designing marketing & risk management plans in a variety of marketing situations
Design competitive positioning, branding and marketing strategies for real-world events.
Develop a high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts.
Critically evaluate information from a wide range of sources to demonstrate research skills and capacity to document research outcomes in marketing.

Who Should Attend

Business Students
Marketers
Managers
Self Employed Individuals
Business Owners
Start-up Companies
Executives

Target Audiences

Business Students
Marketers
Managers
Self Employed Individuals
Business Owners
Start-up Companies
Executives

Elevate your managerial capabilities with our Marketing for Managers series, a comprehensive training designed to empower you with the knowledge and tools essential for mastering the dynamic marketing landscape. This course is meticulously crafted for business managers, marketing professionals, and aspiring leaders eager to deepen their understanding of market analysis, strategic planning, and the execution of successful marketing initiatives. Marketing is a critical function that necessitates active engagement from all organizational stakeholders. Through this series, participants will delve into fundamental marketing concepts, the intricacies of the marketing planning process, and the nuances of analyzing marketing environments.

To thoroughly examine the marketing environment, participants will be equipped with essential analytical tools such as PESTLE, Five Forces, SWOT Analysis, Porter’s Value Chain, and Marketing Plan Templates. The course offers a deep dive into various marketing contexts, enabling learners to scrutinize current practices and acquire the skills to establish competitive positioning and make informed marketing decisions within their firms. This journey will empower you to evaluate, manage, and design a practical marketing function, steering your organization’s marketing direction toward success with innovative strategies.

By the end of this series, you will have significantly broadened your marketing knowledge and operational skills, opening doors to career advancement and exploring exciting professional avenues. The course structure includes lecture-style videos, real-world case studies, downloadable resources, and self-assessment quizzes, ensuring a rich and comprehensive learning experience. Equip yourself with unparalleled skills that will enable you to adeptly manage your company’s marketing needs and achieve professional growth. This course is ideal for:

Business managers are seeking to enhance their marketing acumen.
Marketing professionals aiming to solidify their strategic planning and execution skills.
Aspiring leaders looking to make a mark in the marketing domain.

Enroll today and set yourself on the path to becoming a marketing maestro capable of navigating the complexities of the marketing world with confidence and expertise. Join us in this learning adventure to transform your understanding of marketing and unlock your full professional potential.

Course Curriculum

Chapter 1: Marketing and the Firm

Lecture 1: Marketing and the Firm

Lecture 2: Marketing Orientation and Context

Lecture 3: Creating Value and Competitive Advantage #1

Lecture 4: Creating Value and Competitive Advantage #2

Lecture 5: Marketing Definition

Lecture 6: Marketing Exchange

Lecture 7: Marketing Interactions #1

Lecture 8: Marketing Interactions #2

Lecture 9: BCG's Advantage Matrix Model

Chapter 2: Situational Marketing Analysis

Lecture 1: External Environment – Analysis #1

Lecture 2: External Environment – Analysis #2

Lecture 3: External Environment – Analysis #3

Lecture 4: External Forces Facing Marketing

Lecture 5: Demographic Shift

Lecture 6: Demographic Changes

Lecture 7: Stakeholder Mapping #1

Lecture 8: Stakeholder Mapping #2

Chapter 3: Microenvironments – Industry and Market

Lecture 1: Microenvironments – Industry and Market

Lecture 2: Difference Between an Industry and a Sector

Lecture 3: Common Mistakes #1

Lecture 4: Common Mistakes #2

Lecture 5: Market Analysis #1

Lecture 6: Market Analysis #2

Lecture 7: Internal Firm Analysis and Environment Analysis

Lecture 8: Enterprise Value Chain Analysis #1

Lecture 9: Enterprise Value Chain Analysis #2

Lecture 10: Enterprise Value Chain Analysis #3

Lecture 11: Porter's Value Chain

Lecture 12: Elements in Porter's Value Chain #1

Lecture 13: Elements in Porter's Value Chain #2

Lecture 14: SWOT – Gap Analysis

Lecture 15: TOWS and Building Conversion Strategies

Chapter 4: Formulating a Marketing Plan – Building Components

Lecture 1: Formulating a Marketing Plan – Building Components #1

Lecture 2: Formulating a Marketing Plan – Building Components #2

Lecture 3: Formulating a Marketing Plan – Building Components #3

Lecture 4: Product Life Cycle and Building a Product Strategy

Lecture 5: Segmentation and Targeting– Geography, Consumer Behaviour and Cultures

Lecture 6: Positioning Your Market Offering

Lecture 7: Pricing Your Product for the Market

Lecture 8: Channels and Distribution

Lecture 9: Promotion and Brand Advertising

Lecture 10: Business Development and Customer Relationship Marketing (CRM)

Lecture 11: Hard-selling

Lecture 12: Sales Funnel

Lecture 13: Stages in the Sales Funnel

Chapter 5: Executing the Marketing Plan

Lecture 1: Action Planning, Roles and Responsibilities

Lecture 2: Metrics and Measures

Lecture 3: Marketing and Information Technology

Lecture 4: Marketing Information (MIS) Systems: Sorting Data and Reporting

Lecture 5: Marketing and Information Technology

Lecture 6: The Marketing Profession and Building the Marketing Team

Chapter 6: Case Studies & Additional Resources

Lecture 1: Case Studies

Instructors

Sentinel | 9
Industry-Leading Executive Level Business Programs

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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