Build a luxury brand in 2022

Build a luxury brand in 2022, available at $49.99, has an average rating of 4.4, with 58 lectures, based on 47 reviews, and has 278 subscribers.

You will learn about A downloadable course ebook to support learning How to create a powerful luxury brand that will support your business strategy Transform the future of your brand and dictate the narrative Create a compelling brand vision Navigate through information overload and use tools that actually work Action steps you need to take to create a sophisticated luxury brand Consumer types and how to create a connection with your customer Storytelling for luxury brands and how to create a powerful narrative Create a lasting brand Visual brand identity This course is ideal for individuals who are Luxury entrepreneurs or Wanterpreneurs or Professionals working in the luxury sector or Business owners or Luxury brand management students It is particularly useful for Luxury entrepreneurs or Wanterpreneurs or Professionals working in the luxury sector or Business owners or Luxury brand management students.

Enroll now: Build a luxury brand in 2022

Summary

Title: Build a luxury brand in 2022

Price: $49.99

Average Rating: 4.4

Number of Lectures: 58

Number of Published Lectures: 58

Number of Curriculum Items: 63

Number of Published Curriculum Objects: 63

Original Price: £199.99

Quality Status: approved

Status: Live

What You Will Learn

A downloadable course ebook to support learning
How to create a powerful luxury brand that will support your business strategy
Transform the future of your brand and dictate the narrative
Create a compelling brand vision
Navigate through information overload and use tools that actually work
Action steps you need to take to create a sophisticated luxury brand
Consumer types and how to create a connection with your customer
Storytelling for luxury brands and how to create a powerful narrative
Create a lasting brand
Visual brand identity

Who Should Attend

Luxury entrepreneurs
Wanterpreneurs
Professionals working in the luxury sector
Business owners
Luxury brand management students

Target Audiences

Luxury entrepreneurs
Wanterpreneurs
Professionals working in the luxury sector
Business owners
Luxury brand management students

The luxury market has its own inside rules, to be able to play by the rules you first need to understand the culture of luxury. Indeed, it’s a culture and if you want to act naturally and spontaneously with aptitude and skill in a luxury environment the you need to understand its essence and create the right mindset. We will talk about these inner dynamics in this course.

This course has been designed for those of you who are looking for ways to navigate in the world of affluence. It will give you a good understanding of the luxury sector, you will be able to create a bespoke luxury brand or grow the existing one.

-don’t leave your business branding to chance

-to be successful your brand must be different and recognisable from others

-become clear on the elements that will touch every part of your business – how your brand speaks, what it does and how it behaves

-the elements that will differentiate and guide your business

-communicate your brand identity and value to the consumer

-become and remain a luxury brand

First of all, let’s understand what luxury is and where it came from. Then we will speak about the luxury consumer, the types, their motivations, where do they hangout. Thirdly, we will look at different brand management strategies (short and long term planning). How to position yourself in the luxury market and do you need to position yourself at all?

How to create an appealing luxury brand that speaks to your customer. Unique, authentic, affluent – what do these concepts mean. How to stay relevant and remain true your unique brand identity.

This course is a combination of academic research as well as real world experience.

After completing this course you will have a framework that you will use in the future to run your luxury business. You will have developed a strong luxury brand that is ready to launch.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Let's get acquainted

Lecture 2: Activity: before and after

Lecture 3: Course ebook

Chapter 2: About luxury and its origins

Lecture 1: What luxury is: intoduction

Lecture 2: Origins of luxury and where did it come from: Ancient Egypt

Lecture 3: Origins of luxury: Ancient Athens

Lecture 4: Luxury as a driver of innovation

Lecture 5: Horses, Singapore and more

Chapter 3: Luxury markets

Lecture 1: Example: Russia

Chapter 4: Luxury consumer types

Lecture 1: The Displayer

Lecture 2: The Snob

Lecture 3: The Hedonist

Lecture 4: The Conformist / the Bandwagon effect

Lecture 5: The Perfectionist / High Standards

Lecture 6: The Aspirational One

Lecture 7: Activity: who is your customer?

Chapter 5: Brand story

Lecture 1: What's your story?

Lecture 2: Creating meaning with a story of a luxury brand

Lecture 3: But how do you tell stories as a luxury brand?

Lecture 4: Activity: what's your story?

Lecture 5: Brand personality

Lecture 6: Exercise 1: what is you brand personality

Lecture 7: Activity: brand personality exercise 1

Lecture 8: Exercise 2: what is you brand personality

Lecture 9: Activity: brand personality 2

Lecture 10: Tone of voice

Lecture 11: Luxury brand's tone of voice example 1

Lecture 12: Tone of voice example 2

Lecture 13: The importance of brand vision

Lecture 14: Brand vision – things to remember

Chapter 6: Visual identity

Lecture 1: Typefaces introduction

Lecture 2: Typefaces example I

Lecture 3: Typefaces example II

Lecture 4: Typefaces – something to ponder over

Lecture 5: Choosing a brand name for a luxury business

Chapter 7: Startups in the luxury sector: challenges and success factors

Lecture 1: Startups in the luxury sector: introduction

Lecture 2: Key challenges for startups in luxury

Lecture 3: Lack of legitimacy

Lecture 4: Limited resources

Lecture 5: Success factors

Lecture 6: Resource-based success factors: luxury proficiency and luxury affinity

Lecture 7: Resource-based success factors: personal branding

Lecture 8: Resource-based success factors: investors

Lecture 9: Success factors: resource-based

Lecture 10: Strategy-based success factors: product excellence

Lecture 11: Strategy-based success factors: partner relationships

Lecture 12: Strategy-based success factors: customer relationships

Chapter 8: Strategic foresight and long term planning

Lecture 1: Strategy-based success factors: branding

Lecture 2: What is strategic foresight?

Lecture 3: Self-reliance

Lecture 4: Proximity to customer relationship

Lecture 5: Agility

Lecture 6: Innovation

Lecture 7: Competitive environment

Lecture 8: The 3 managerial perspectives

Lecture 9: Summary

Lecture 10: Conclusion

Chapter 9: Social media: Instagram

Lecture 1: Marketing luxury on Instagram

Instructors

Kira Chekhova
Entrepreneur

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 14 votes
5 stars: 26 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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