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Digital Marketing & Performance Marketing fundamental course

Marketing

Digital Marketing & Performance Marketing fundamental course, available at $49.99, has an average rating of 4.42, with 23 lectures, based on 1032 reviews, and has 16852 subscribers.

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You will learn about Fundamentals of Digital Marketing, Performance Marketing and Online Advertising Digital Marketing terminology and explanations Digital Marketing Ad formats and sizes Types of Digital Marketing audience Digital Marketing research and audits Overview of Digital Marketing channels and modules Important digital marketing channels like Google Ads Introduction to Web Analytics and tools Reporting in Digital Marketing Automation tools in Digital Marketing Media Planning and Strategy This course is ideal for individuals who are Absolute beginner who wants to systematically learn digital marketing or Anyone who wants to learn Digital Marketing to make a career or grow your own business It is particularly useful for Absolute beginner who wants to systematically learn digital marketing or Anyone who wants to learn Digital Marketing to make a career or grow your own business.

Enroll now: Digital Marketing & Performance Marketing fundamental course

Summary

Title: Digital Marketing & Performance Marketing fundamental course

Price: $49.99

Average Rating: 4.42

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 23

Number of Published Curriculum Objects: 23

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

  • Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
  • Digital Marketing terminology and explanations
  • Digital Marketing Ad formats and sizes
  • Types of Digital Marketing audience
  • Digital Marketing research and audits
  • Overview of Digital Marketing channels and modules
  • Important digital marketing channels like Google Ads
  • Introduction to Web Analytics and tools
  • Reporting in Digital Marketing
  • Automation tools in Digital Marketing
  • Media Planning and Strategy

Who Should Attend

  • Absolute beginner who wants to systematically learn digital marketing
  • Anyone who wants to learn Digital Marketing to make a career or grow your own business

Target Audiences

  • Absolute beginner who wants to systematically learn digital marketing
  • Anyone who wants to learn Digital Marketing to make a career or grow your own business

I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation

*Note: You can also buy this course from our website “Senator We Run Ads” and might be cheaper in your country

Apart from concepts across industry, this course also includes complete in-depth course on Google Ads and introduction to 20+ tools

This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Digital marketing, whether it is technical, theoritical or related to the day to day operations

What is this course?

  • Fundamentals of Digital Marketing

  • Google Ads from scratch to advanced level

  • Foundational course to make a strong base

Who is it for?

  • Absolute beginner in the field of Digital Marketing and Performance Marketing

  • Anyone who wants to learn Digital Marketing to make a career or grow their own business

  • Preparation for an interview for Digital Marketing roles

What should I expect from this course?

  • Know how of all aspects of Digital marketing in the current world

  • Get familiar with Digital Marketing industry

  • Be ready to to dive into a specific Digital Marketing module

What can I do after this course?

  • Become an expert in one of the modules of DM or Performance Marketing

What does this course contain?

  • 10 modules or sections to make this fun and easy (Including Google Ads complete course)

  • Equivalent to a diploma if not better

  • Some modules contain quizzes with links in description

  • Important resources that you’ll need forever

  • Course Structure

How do I use this course effectively?

  • Attempt the quizzes

  • Make notes

A word from creator:

It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learn

I have run and overseen marketing budgets of more than $50M in my 9 years of career

Love and peace

Ovais

Course Curriculum

Chapter 1: Module 1: Introduction to Digital Marketing

Lecture 1: Introduction to Digital and Performance Marketing (Video 1)

Chapter 2: Module 2 – Digital Marketing terminology

Lecture 1: Digital Marketing terminology (Video 2)

Lecture 2: Digital Marketing terminology contd. (Video 3)

Chapter 3: Module 3 – Digital Marketing channels and Formats

Lecture 1: Digital Marketing channels (Video 4)

Lecture 2: Digital Marketing channels contd.(Video 5)

Lecture 3: Digital Marketing channels contd. (Video 6)

Chapter 4: Module 4 – Digital Marketing research, Market Overview and Audit

Lecture 1: Digital Marketing research and Competitor Audit

Lecture 2: Tools for Research and Audit

Chapter 5: Audience – Analysis, Sizing and Tools

Lecture 1: Introduction to Audience and types of audience (Video 9)

Lecture 2: Audiences types available in platforms

Lecture 3: Persona and Avatar (Video 11)

Chapter 6: Google Ads

Lecture 1: Google Ads Search Campaigns

Lecture 2: Google Ads advanced

Chapter 7: Analytics and Tools

Lecture 1: Introduction to Analytics and Google Analytics UA

Lecture 2: Introduction to Google Analytics 4 // GA4

Lecture 3: UTM parameters

Lecture 4: Microsoft Clarity

Chapter 8: Reporting

Lecture 1: Fundamentals of reporting

Lecture 2: Introduction to Data Studio // Looker Studio

Chapter 9: Breifing, Media Planning and Startegy

Lecture 1: What questions to ask and structure of breifing

Lecture 2: Introduction to media planning

Lecture 3: Digital Marketing strategy // Case study for job interviews

Chapter 10: Digital Marketers toolkit

Lecture 1: 30 tools every digital marketer should know

Instructors

Rating Distribution

  • 1 stars: 11 votes
  • 2 stars: 11 votes
  • 3 stars: 75 votes
  • 4 stars: 324 votes
  • 5 stars: 611 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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